Item Type | Blog Post |
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URL | http://bridgeable.com/work/field-to-table-catering/ |
Accessed | 2014-08-09 17:23:09 |
Abstract | Transforming FoodShare’s Field to Table Catering into a thriving social enterprise |
Blog Title | Bridgeable |
Item Type | Book |
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Author | Marty Neumeier |
Edition | 1 edition |
Place | Berkeley, Calif |
Publisher | New Riders |
ISBN | 9780321426772 |
Date | September 30, 2006 |
Library Catalog | Amazon.com |
Language | English |
Abstract | "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing “difference” into your brand- how to turn your brand’s “onliness” into a “trueline” to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to “stretch” your brand without breaking it- how to succeed at all three stages of the competition cycle From the back cover:In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com. |
Short Title | Zag |
# of Pages | 192 |
Item Type | Book |
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Author | Alexander Osterwalder |
Author | Yves Pigneur |
Edition | 1st edition |
Place | Hoboken, NJ |
Publisher | John Wiley and Sons |
ISBN | 9780470876411 |
Date | July 13, 2010 |
Library Catalog | Amazon.com |
Language | English |
Abstract | Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
Short Title | Business Model Generation |
# of Pages | 288 |
Item Type | Web Page |
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URL | http://network.socialmedia.mayoclinic.org/hcsml-grid/ |
Accessed | 2014-07-01 00:09:30 |
Item Type | Journal Article |
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Author | Jenine K. Harris |
Author | Nancy L. Mueller |
Author | Doneisha Snider |
Author | Debra Haire-Joshu |
URL | http://www.cdc.gov/pcd/issues/2013/12_0215.htm |
Volume | 10 |
Publication | Preventing Chronic Disease |
ISSN | 1545-1151 |
Date | 2013-05-25 |
DOI | 10.5888/pcd10.120215 |
Accessed | 2014-06-30 19:47:57 |
Library Catalog | CrossRef |
Item Type | Web Page |
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URL | http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy |
Accessed | 2014-06-29 23:48:39 |
Abstract | If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media. |
Website Title | Buffer Blog |
Item Type | Web Page |
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URL | http://www.socialmediaexaminer.com/social-media-trends/ |
Accessed | 2014-06-29 18:00:27 |
Abstract | Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report. |
Website Title | Social Media Examiner |
Short Title | 7 Social Media Trends for Marketers |
Item Type | Web Page |
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Author | Tom Webster |
URL | http://socialhabit.com/downloads/attachment/the-social-habit-2012-by-edison-research/ |
Accessed | 2014-06-27 19:18:10 |
Website Title | The Social Habit |
Item Type | Video Recording |
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Contributor | um |
URL | http://www.youtube.com/watch?v=lGOTwFvkfhU&feature=youtube_gdata_player |
Date | 2010-08-25 |
Accessed | 2014-06-20 15:29:49 |
Library Catalog | YouTube |
Running Time | 2861 seconds |
Abstract | Tim Brown is the CEO of IDEO. Among the 20 most innovative companies in the world, IDEO is a design consultancy that contributed to such innovations as the first Apple mouse and the Palm V. IDEO's work also addresses sustainability, the design of communities, health and wellness, and enterprise for people in the world's lower income groups. An industrial designer by training, Brown's own work has earned him numerous awards and been exhibited internationally. With support from the College of Engineering, the Design Science Program, and U-M's IDSA Student Chapter. |
Item Type | Web Page |
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URL | http://www.telegraph.co.uk/technology/news/10849864/7-social-tech-innovations-to-help-young-people-into-work.html |
Accessed | 2014-06-19 04:06:54 |