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Entweder haben die Erfordernisse des Jobs wenig mit den Studieninhalten gemein oder aber das Studienwissen ist zehn Jahre später schon veraltet - oder noch früher. Hochschulen verstehen sich nicht als Ort, das Wissen von Berufstätigen aufzufrischen. Diese Aufgabe übernehmen die Unternehmen selbst. Was früher \\dqinnerbetriebliche Weiterbildung\\dq hie\\ss, wird heute zur \\dqCorporate University\\dq aufgewertet. Unter diesem Namen werden Kurse angeboten, die zum einen auf E-Learning basieren, zum anderen auf herkömmlichen Seminaren. Oder beides wird im \\dqBlended Learning\\dq kombiniert. Dieser Sammelband setzt zwei Schwerpunkte: einen technischen, durch Anregungen für die Ausgestaltung von Corporate Universities, und einen politischen, indem die traditionellen Universitäten auf dieses lukrative Potenzial aufmerksam gemacht werden sollen. 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Es wird ein Bogen gespannt von der ersten Konzeption eines Forschungsvorhabens über Fragen der Erhebung, des Sampling, der Auswertung und Verallgemeinerung bis hin zur Niederschrift der Ergebnisse. Das Buch geht auf die Besonderheiten methodologischer Ansätze ein, arbeitet aber auch ihre Gemeinsamkeiten und Synergien heraus. Gemeinsame Probleme quantitativer und qualitativer Zugänge bleiben dabei nicht ausgespart. 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