[ { "key": "X67P73JI", "version": 1, "library": { "type": "group", "id": 75691, "name": "Mariah_proposal_info", "links": { "alternate": { "href": "https://www.zotero.org/groups/mariah_proposal_info", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/75691/items/X67P73JI", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/mariah_proposal_info/items/X67P73JI", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/75691/items/JCTK7T63", "type": "application/json" } }, "meta": { "createdByUser": { "id": 36337, "username": "meg.bresnahan", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/meg.bresnahan", "type": "text/html" } } } }, "data": { "key": "X67P73JI", "version": 1, "parentItem": "JCTK7T63", "itemType": "attachment", "linkMode": "linked_url", "title": "EBSCO Record", "accessDate": "2012-04-16T21:10:32Z", "url": "http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=32726069&site=ehost-live&scope=cite", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2012-04-16T21:14:29Z", "dateModified": "2012-04-16T21:14:29Z" } }, { "key": "JCTK7T63", "version": 1, "library": { "type": "group", "id": 75691, "name": "Mariah_proposal_info", "links": { "alternate": { "href": "https://www.zotero.org/groups/mariah_proposal_info", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/75691/items/JCTK7T63", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/mariah_proposal_info/items/JCTK7T63", "type": "text/html" } }, "meta": { "createdByUser": { "id": 36337, "username": "meg.bresnahan", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/meg.bresnahan", "type": "text/html" } } }, "creatorSummary": "Sant", "parsedDate": "2003-01", "numChildren": 1 }, "data": { "key": "JCTK7T63", "version": 1, "itemType": "bookSection", "title": "Chapter 11: The Structure of the Letter Proposal", "creators": [ { "creatorType": "author", "firstName": "Tom", "lastName": "Sant" } ], "abstractNote": "Chapter 11 of the book \"Persuasive Business Proposals\" is presented. It discusses how to create a compelling win theme and offers an overview of the structure of letter proposals. The essential elements of the persuasive paradigm that should clearly be addressed by a letter proposal are described. Also presented are suggestions to improve the effectiveness of letter proposals. 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It discusses the parts of a formal business proposal. It describes the three broad categories of content which comprise formal proposals. It presents suggestions to protect confidential or proprietary information which may be included in a proposal, from being taken by unethical client, shared with a competitor or otherwise misused. 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