[ { "key": "QVA3C88H", "version": 121, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/QVA3C88H", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/QVA3C88H", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/62EMT57U", "type": "application/json" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "QVA3C88H", "version": 121, "parentItem": "62EMT57U", "itemType": "note", "note": "The following values have no corresponding Zotero field:
PB - USA: Prentice Hall
", "tags": [ { "tag": "_RIS import" } ], "relations": {}, "dateAdded": "2013-04-09T09:13:45Z", "dateModified": "2013-04-09T09:13:45Z" } }, { "key": "62EMT57U", "version": 121, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/62EMT57U", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/62EMT57U", "type": "text/html" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } }, "creatorSummary": "Burnett et al.", "parsedDate": "2000", "numChildren": 1 }, "data": { "key": "62EMT57U", "version": 121, "itemType": "journalArticle", "title": "Advertising Principles and practice", "creators": [ { "creatorType": "author", "firstName": "John", "lastName": "Burnett" }, { "creatorType": "author", "firstName": "Sandra", "lastName": "Moriarty" }, { "creatorType": "author", "firstName": "William", "lastName": "Wells" } ], "abstractNote": "", "publicationTitle": "", "publisher": "", "place": "", "date": "2000", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "F5UGCGSQ" ], "relations": {}, "dateAdded": "2013-04-09T09:13:45Z", "dateModified": "2013-04-09T09:13:45Z" } }, { "key": "AXAZK8HK", "version": 120, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/AXAZK8HK", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/AXAZK8HK", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/HVUEJZKJ", "type": "application/json" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } } }, "data": { "key": "AXAZK8HK", "version": 120, "parentItem": "HVUEJZKJ", "itemType": "attachment", "linkMode": "linked_url", "title": "JSTOR: Journal of Marketing Research, Vol. 18, No. 3 (Aug., 1981), pp. 318-332", "accessDate": "2013-04-01T09:05:00Z", "url": "http://www.jstor.org/discover/10.2307/3150973?uid=3739216&uid=2&uid=4&sid=21102071216077", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-04-01T09:05:00Z", "dateModified": "2013-04-01T09:05:00Z" } }, { "key": "HVUEJZKJ", "version": 120, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/HVUEJZKJ", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/HVUEJZKJ", "type": "text/html" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } }, "creatorSummary": "Mitchell and Olson", "parsedDate": "1981", "numChildren": 1 }, "data": { "key": "HVUEJZKJ", "version": 120, "itemType": "journalArticle", "title": "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?", "creators": [ { "creatorType": "author", "firstName": "Andrew A.", "lastName": "Mitchell" }, { "creatorType": "author", "firstName": "Jerry C.", "lastName": "Olson" } ], "abstractNote": "", "publicationTitle": "Journal of Marketing Research", "publisher": "", "place": "", "date": "08/1981", "volume": "18", "issue": "3", "section": "", "partNumber": "", "partTitle": "", "pages": "318", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.2307/3150973", "citationKey": "", "url": "http://www.jstor.org/discover/10.2307/3150973?uid=3739216&uid=2&uid=4&sid=21102071216077", "accessDate": "2013-04-01T09:05:00Z", "PMID": "", "PMCID": "", "ISSN": "00222437", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "F5UGCGSQ" ], "relations": {}, "dateAdded": "2013-04-01T09:05:00Z", "dateModified": "2013-04-01T09:05:00Z" } }, { "key": "CHSWK49K", "version": 119, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/CHSWK49K", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/CHSWK49K", "type": "text/html" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } }, "creatorSummary": "Mitchell and Olson", "parsedDate": "2000", "numChildren": 1 }, "data": { "key": "CHSWK49K", "version": 119, "itemType": "journalArticle", "title": "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?", "creators": [ { "creatorType": "author", "firstName": "Andrew A.", "lastName": "Mitchell" }, { "creatorType": "author", "firstName": "Jerry C. (Jerry Corrie)", "lastName": "Olson" } ], "abstractNote": "", "publicationTitle": "Advertising & Society Review", "publisher": "", "place": "", "date": "2000", "volume": "1", "issue": "1", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1353/asr.2000.0010", "citationKey": "", "url": "http://muse.jhu.edu/login?auth=0&type=summary&url=/journals/asr/v001/1.1mitchell.html", "accessDate": "2013-04-01T09:01:26Z", "PMID": "", "PMCID": "", "ISSN": "1534-7311", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "F5UGCGSQ" ], "relations": {}, "dateAdded": "2013-04-01T09:01:26Z", "dateModified": "2013-04-01T09:01:26Z" } }, { "key": "K3FFSTPK", "version": 119, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/K3FFSTPK", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/K3FFSTPK", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/CHSWK49K", "type": "application/json" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } } }, "data": { "key": "K3FFSTPK", "version": 119, "parentItem": "CHSWK49K", "itemType": "attachment", "linkMode": "linked_url", "title": "Project MUSE - Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?", "accessDate": "2013-04-01T09:01:26Z", "url": "http://muse.jhu.edu/login?auth=0&type=summary&url=/journals/asr/v001/1.1mitchell.html", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-04-01T09:01:26Z", "dateModified": "2013-04-01T09:01:26Z" } }, { "key": "Z3QFI22Q", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/Z3QFI22Q", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/Z3QFI22Q", "type": "text/html" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } }, "creatorSummary": "Martin et al.", "parsedDate": "2009", "numChildren": 1 }, "data": { "key": "Z3QFI22Q", "version": 1, "itemType": "journalArticle", "title": "Price fairness perceptions and customer loyalty in a retail context", "creators": [ { "creatorType": "author", "firstName": "W. C.", "lastName": "Martin" }, { "creatorType": "author", "firstName": "N.", "lastName": "Ponder" }, { "creatorType": "author", "firstName": "J. E.", "lastName": "Lueg" } ], "abstractNote": "", "publicationTitle": "Journal of Business Research", "publisher": "", "place": "", "date": "2009", "volume": "62", "issue": "6", "section": "", "partNumber": "", "partTitle": "", "pages": "588–593", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "http://www.sciencedirect.com/science/article/pii/S0148296308001616", "accessDate": "2013-01-21T15:34:42Z", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "Google Scholar", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "MAWNB5ET" ], "relations": {}, "dateAdded": "2013-01-21T15:34:42Z", "dateModified": "2013-01-21T15:34:42Z" } }, { "key": "I5QM7TT2", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/I5QM7TT2", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/I5QM7TT2", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/Z3QFI22Q", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "I5QM7TT2", "version": 1, "parentItem": "Z3QFI22Q", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2013-01-21T15:34:42Z", "url": "http://www.sciencedirect.com/science/article/pii/S0148296308001616", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-01-21T15:34:42Z", "dateModified": "2013-01-21T15:34:42Z" } }, { "key": "38QGUZPN", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/38QGUZPN", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/38QGUZPN", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/GWFTBTG8", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "38QGUZPN", "version": 1, "parentItem": "GWFTBTG8", "itemType": "attachment", "linkMode": "linked_url", "title": "[PDF] from sagepub.com", "accessDate": "2013-01-21T15:33:32Z", "url": "http://www.uk.sagepub.com/clow/study/articles/PDFs/06_Homburg.pdf", "note": "", "contentType": "application/pdf", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-01-21T15:33:32Z", "dateModified": "2013-01-21T15:33:32Z" } }, { "key": "GWFTBTG8", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/GWFTBTG8", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/GWFTBTG8", "type": "text/html" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } }, "creatorSummary": "Homburg et al.", "parsedDate": "2005", "numChildren": 2 }, "data": { "key": "GWFTBTG8", "version": 1, "itemType": "journalArticle", "title": "Customers’ reactions to price increases: do customer satisfaction and perceived motive fairness matter?", "creators": [ { "creatorType": "author", "firstName": "C.", "lastName": "Homburg" }, { "creatorType": "author", "firstName": "W. D.", "lastName": "Hoyer" }, { "creatorType": "author", "firstName": "N.", "lastName": "Koschate" } ], "abstractNote": "", "publicationTitle": "Journal of the Academy of Marketing Science", "publisher": "", "place": "", "date": "2005", "volume": "33", "issue": "1", "section": "", "partNumber": "", "partTitle": "", "pages": "36–49", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "http://www.springerlink.com/index/656jw5u246543638.pdf", "accessDate": "2013-01-21T15:33:32Z", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "Customers’ reactions to price increases", "language": "", "libraryCatalog": "Google Scholar", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "MAWNB5ET" ], "relations": {}, "dateAdded": "2013-01-21T15:33:32Z", "dateModified": "2013-01-21T15:33:32Z" } }, { "key": "KAZS5P3K", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/KAZS5P3K", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/KAZS5P3K", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/GWFTBTG8", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "KAZS5P3K", "version": 1, "parentItem": "GWFTBTG8", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2013-01-21T15:33:32Z", "url": "http://www.springerlink.com/index/656jw5u246543638.pdf", "note": "", "contentType": "application/pdf", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-01-21T15:33:32Z", "dateModified": "2013-01-21T15:33:32Z" } }, { "key": "334D84CS", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/334D84CS", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/334D84CS", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/CJ46MS6P", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "334D84CS", "version": 1, "parentItem": "CJ46MS6P", "itemType": "attachment", "linkMode": "linked_url", "title": "[PDF] from marketingpower.com", "accessDate": "2013-01-21T15:05:33Z", "url": "http://www.marketingpower.com/ResourceLibrary/Publications/JournalofMarketing/2007/71/3/jmkg.71.3.158.pdf", "note": "", "contentType": "application/pdf", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-01-21T15:05:33Z", "dateModified": "2013-01-21T15:05:33Z" } }, { "key": "CJ46MS6P", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/CJ46MS6P", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/CJ46MS6P", "type": "text/html" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } }, "creatorSummary": "DelVecchio et al.", "parsedDate": "2007", "numChildren": 2 }, "data": { "key": "CJ46MS6P", "version": 1, "itemType": "journalArticle", "title": "Cents or percent? The effects of promotion framing on price expectations and choice", "creators": [ { "creatorType": "author", "firstName": "D.", "lastName": "DelVecchio" }, { "creatorType": "author", "firstName": "H. S.", "lastName": "Krishnan" }, { "creatorType": "author", "firstName": "D. C.", "lastName": "Smith" } ], "abstractNote": "", "publicationTitle": "Journal of Marketing", "publisher": "", "place": "", "date": "2007", "volume": "71", "issue": "3", "section": "", "partNumber": "", "partTitle": "", "pages": "158–170", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "http://www.journals.marketingpower.com/doi/pdf/10.1509/jmkg.71.3.158", "accessDate": "2013-01-21T15:05:33Z", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "Cents or percent?", "language": "", "libraryCatalog": "Google Scholar", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "MAWNB5ET" ], "relations": {}, "dateAdded": "2013-01-21T15:05:33Z", "dateModified": "2013-01-21T15:05:33Z" } }, { "key": "QAJ5QCH2", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/QAJ5QCH2", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/QAJ5QCH2", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/CJ46MS6P", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "QAJ5QCH2", "version": 1, "parentItem": "CJ46MS6P", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2013-01-21T15:05:33Z", "url": "http://www.journals.marketingpower.com/doi/pdf/10.1509/jmkg.71.3.158", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-01-21T15:05:33Z", "dateModified": "2013-01-21T15:05:33Z" } }, { "key": "INZZ4EWG", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/INZZ4EWG", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/INZZ4EWG", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/FMUEKMK8", "type": "application/json" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } } }, "data": { "key": "INZZ4EWG", "version": 1, "parentItem": "FMUEKMK8", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2013-01-11T04:30:55Z", "url": "http://search.proquest.com.ap.lib.nchu.edu.tw:2048/publication/35292", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2013-01-11T04:30:55Z", "dateModified": "2013-01-11T04:30:55Z" } }, { "key": "FMUEKMK8", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/FMUEKMK8", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/FMUEKMK8", "type": "text/html" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } }, "numChildren": 1 }, "data": { "key": "FMUEKMK8", "version": 1, "itemType": "webpage", "title": "American Marketing Association. Conference Proceedings", "creators": [], "abstractNote": "", "websiteTitle": "", "websiteType": "", "date": "", "publisher": "", "place": "", "DOI": "", "citationKey": "", "url": "http://search.proquest.com.ap.lib.nchu.edu.tw:2048/publication/35292", "accessDate": "2013-01-11T04:30:55Z", "shortTitle": "", "language": "", "rights": "", "extra": "", "tags": [], "collections": [ "F5UGCGSQ" ], "relations": {}, "dateAdded": "2013-01-11T04:30:55Z", "dateModified": "2013-01-11T04:30:55Z" } }, { "key": "GGG29TQW", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/GGG29TQW", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/GGG29TQW", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/JA4PTDNX", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "GGG29TQW", "version": 1, "parentItem": "JA4PTDNX", "itemType": "attachment", "linkMode": "linked_url", "title": "Emerald Insight Journal PDF", "accessDate": "2012-12-19T11:51:53Z", "url": "http://www.emeraldinsight.comhttp://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=46&issue=11/12&articleid=17063593&show=pdf", "note": "", "contentType": "", "charset": "", "tags": [], "relations": {}, "dateAdded": "2012-12-19T11:51:53Z", "dateModified": "2012-12-19T11:51:53Z" } }, { "key": "JA4PTDNX", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/JA4PTDNX", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/JA4PTDNX", "type": "text/html" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } }, "creatorSummary": "McKechnie et al.", "parsedDate": "2012-11-09", "numChildren": 1 }, "data": { "key": "JA4PTDNX", "version": 1, "itemType": "journalArticle", "title": "Effects of discount framing in comparative price advertising", "creators": [ { "creatorType": "author", "firstName": "Sally", "lastName": "McKechnie" }, { "creatorType": "author", "firstName": "James", "lastName": "Devlin" }, { "creatorType": "author", "firstName": "Christine", "lastName": "Ennew" }, { "creatorType": "author", "firstName": "Andrew", "lastName": "Smith" } ], "abstractNote": "", "publicationTitle": "European Journal of Marketing", "publisher": "", "place": "", "date": "2012/11/09", "volume": "46", "issue": "11/12", "section": "", "partNumber": "", "partTitle": "", "pages": "1501-1522", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1108/03090561211259952", "citationKey": "", "url": "http://www.emeraldinsight.com/journals.htm?articleid=17036307", "accessDate": "2012-12-19T11:51:53Z", "PMID": "", "PMCID": "", "ISSN": "0309-0566", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "Emerald Publishing", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Consumer behaviour", "type": 1 }, { "tag": "Discounts", "type": 1 }, { "tag": "Experimentation", "type": 1 }, { "tag": "Pricing", "type": 1 }, { "tag": "Promotion", "type": 1 }, { "tag": "Promotional methods", "type": 1 } ], "collections": [ "MAWNB5ET" ], "relations": {}, "dateAdded": "2012-12-19T11:51:53Z", "dateModified": "2012-12-19T11:51:53Z" } }, { "key": "UMZB9U9Z", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/UMZB9U9Z", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/UMZB9U9Z", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/324IGGKV", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "UMZB9U9Z", "version": 1, "parentItem": "324IGGKV", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2012-12-19T11:27:29Z", "url": "http://link.springer.com/article/10.1007%2Fs11002-012-9189-y#page-1", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2012-12-19T11:27:29Z", "dateModified": "2012-12-19T11:27:29Z" } }, { "key": "MQA7CSWP", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/MQA7CSWP", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/MQA7CSWP", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/324IGGKV", "type": "application/json" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } } }, "data": { "key": "MQA7CSWP", "version": 1, "parentItem": "324IGGKV", "itemType": "attachment", "linkMode": "linked_url", "title": "Full Text PDF", "accessDate": "2012-12-19T11:27:29Z", "url": "http://link.springer.com/content/pdf/10.1007%2Fs11002-012-9189-y", "note": "", "contentType": "application/pdf", "charset": "", "tags": [], "relations": {}, "dateAdded": "2012-12-19T11:27:29Z", "dateModified": "2012-12-19T11:27:29Z" } }, { "key": "324IGGKV", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/324IGGKV", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/324IGGKV", "type": "text/html" } }, "meta": { "createdByUser": { "id": 971929, "username": "weiiew77", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/weiiew77", "type": "text/html" } } }, "creatorSummary": "Weathers et al.", "parsedDate": "2012-12-01", "numChildren": 2 }, "data": { "key": "324IGGKV", "version": 1, "itemType": "journalArticle", "title": "Why consumers respond differently to absolute versus percentage descriptions of quantities", "creators": [ { "creatorType": "author", "firstName": "Danny", "lastName": "Weathers" }, { "creatorType": "author", "firstName": "Scott D.", "lastName": "Swain" }, { "creatorType": "author", "firstName": "Jay P.", "lastName": "Carlson" } ], "abstractNote": "Consumers often provide different evaluations of absolute and percentage descriptions of the same quantity. Prior research has attributed this to two factors: selection of distinct reference contexts and differential cognitive difficulty. However, in a preliminary study, we show that discrepancies in consumer evaluations of absolute and percentage quantities can arise even when these two factors are held constant. A series of studies provides evidence that (1) this effect is rooted in automatic, nonverbal associations between numerical stimuli and analogue magnitude coding and (2) the influence of analogue magnitude codes manifests across different kinds of quantities, different evaluations, and different processing modes.", "publicationTitle": "Marketing Letters", "publisher": "", "place": "", "date": "2012/12/01", "volume": "23", "issue": "4", "section": "", "partNumber": "", "partTitle": "", "pages": "943-957", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "Mark Lett", "DOI": "10.1007/s11002-012-9189-y", "citationKey": "", "url": "http://link.springer.com/article/10.1007/s11002-012-9189-y", "accessDate": "2012-12-19T11:27:29Z", "PMID": "", "PMCID": "", "ISSN": "0923-0645, 1573-059X", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "en", "libraryCatalog": "link.springer.com", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Analogue magnitude codes", "type": 1 }, { "tag": "Face values", "type": 1 }, { "tag": "MARKETING", "type": 1 }, { "tag": "Percentages", "type": 1 }, { "tag": "Price evaluations", "type": 1 }, { "tag": "Pricing", "type": 1 } ], "collections": [ "MAWNB5ET" ], "relations": {}, "dateAdded": "2012-12-19T11:27:29Z", "dateModified": "2012-12-19T11:27:29Z" } }, { "key": "8CWE5TTP", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/8CWE5TTP", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/8CWE5TTP", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/IINMADIH", "type": "application/json" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } } }, "data": { "key": "8CWE5TTP", "version": 1, "parentItem": "IINMADIH", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2012-11-27T01:57:54Z", "url": "http://www.academia.edu/868756/Media_differences_in_rational_and_emotional_responses_to_advertising", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2012-11-27T01:57:54Z", "dateModified": "2012-11-27T01:57:54Z" } }, { "key": "IINMADIH", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/IINMADIH", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/IINMADIH", "type": "text/html" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } }, "numChildren": 1 }, "data": { "key": "IINMADIH", "version": 1, "itemType": "webpage", "title": "Media differences in rational and emotional responses to advertising", "creators": [], "abstractNote": "Media differences in rational and emotional responses to advertising", "websiteTitle": "", "websiteType": "", "date": "", "publisher": "", "place": "", "DOI": "", "citationKey": "", "url": "http://www.academia.edu/868756/Media_differences_in_rational_and_emotional_responses_to_advertising", "accessDate": "2012-11-27T01:57:54Z", "shortTitle": "", "language": "", "rights": "", "extra": "", "tags": [ { "tag": "Biology", "type": 1 }, { "tag": "Chemistry", "type": 1 }, { "tag": "Computer Science", "type": 1 }, { "tag": "Earth Sciences", "type": 1 }, { "tag": "Economics", "type": 1 }, { "tag": "English", "type": 1 }, { "tag": "Geography", "type": 1 }, { "tag": "History", "type": 1 }, { "tag": "Law", "type": 1 }, { "tag": "Math", "type": 1 }, { "tag": "Medicine", "type": 1 }, { "tag": "Philosophy", "type": 1 }, { "tag": "Physics", "type": 1 }, { "tag": "Political Science", "type": 1 }, { "tag": "Psychology", "type": 1 }, { "tag": "RESEARCH", "type": 1 }, { "tag": "academia", "type": 1 }, { "tag": "academics", "type": 1 }, { "tag": "religion", "type": 1 }, { "tag": "universities", "type": 1 } ], "collections": [ "F5UGCGSQ" ], "relations": {}, "dateAdded": "2012-11-27T01:57:54Z", "dateModified": "2012-11-27T01:57:54Z" } }, { "key": "WDE5DTZ5", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/WDE5DTZ5", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/WDE5DTZ5", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/74254/items/8G4Q4KM5", "type": "application/json" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } } }, "data": { "key": "WDE5DTZ5", "version": 1, "parentItem": "8G4Q4KM5", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2012-11-24T09:38:48Z", "url": "http://www.ehow.com/info_8287442_difference-between-emotional-rational-branding.html", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2012-11-24T09:38:48Z", "dateModified": "2012-11-24T09:38:48Z" } }, { "key": "8G4Q4KM5", "version": 1, "library": { "type": "group", "id": 74254, "name": "nchu marketing group", "links": { "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/74254/items/8G4Q4KM5", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/nchu_marketing_group/items/8G4Q4KM5", "type": "text/html" } }, "meta": { "createdByUser": { "id": 972324, "username": "kais900202", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kais900202", "type": "text/html" } } }, "numChildren": 1 }, "data": { "key": "8G4Q4KM5", "version": 1, "itemType": "webpage", "title": "The Difference Between Emotional & Rational Branding", "creators": [], "abstractNote": "A brand is designed both to appeal to and inform consumers about the company, products or services that it represents. When it comes to effective appeal, both emotional and rational advertising and branding techniques are often employed. By appealing to potential customers on both levels, companies hope to increase their chances of making a sale....", "websiteTitle": "eHow", "websiteType": "", "date": "", "publisher": "", "place": "", "DOI": "", "citationKey": "", "url": "http://www.ehow.com/info_8287442_difference-between-emotional-rational-branding.html", "accessDate": "2012-11-24T09:38:48Z", "shortTitle": "", "language": "", "rights": "", "extra": "", "tags": [], "collections": [ "F5UGCGSQ" ], "relations": {}, "dateAdded": "2012-11-24T09:38:48Z", "dateModified": "2012-11-24T09:38:48Z" } } ]