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La metodología, basada en investigación documental descubre 5 áreas; Área I: Modelo de Negocio involucrando, la propuesta de valor agregado, visión, misión y valores; Área II: Mercadotecnia abarcando necesidades, deseos y estímulos de compra del cliente, definiendo el producto/mercado y los atributos del producto", "publicationTitle": "Red Internacional de Investigadores en Competitividad", "publisher": "", "place": "", "date": "2018/08/25", "volume": "6", "issue": "1", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "https://www.riico.net/index.php/riico/article/view/469", "accessDate": "2019-09-28T20:56:23Z", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "Modelo de Negocios, Necesidades del Cliente y Gestión de la Innovación", "language": "es", "libraryCatalog": "www.riico.net", "callNumber": "", "rights": "Copyright (c) 2018 Memorias del Congreso de la Red Internacional de Investigadores en Competitividad", "extra": "", "tags": [ { "tag": "Gestión de la Innovación.", "type": 1 }, { "tag": "Modelo de Negocio", "type": 1 }, { "tag": "Necesidades del Cliente", "type": 1 } ], "collections": [], "relations": {}, "dateAdded": "2019-09-28T20:59:27Z", "dateModified": "2019-09-28T20:59:27Z" } }, { "key": "JP3N3TS6", "version": 480, "library": { "type": "group", "id": 736667, "name": "DoctoradoJJ", "links": { "alternate": { "href": "https://www.zotero.org/groups/doctoradojj", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/736667/items/JP3N3TS6", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/doctoradojj/items/JP3N3TS6", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1287444, "username": "ingenews", "name": "Andrea Ortiz", "links": { "alternate": { "href": "https://www.zotero.org/ingenews", "type": "text/html" } } }, "creatorSummary": "Schneider", "parsedDate": "1944", "numChildren": 0 }, "data": { "key": "JP3N3TS6", "version": 480, "itemType": "document", "title": "Inversión e Interés", "creators": [ { "creatorType": "author", "firstName": "Erich", "lastName": "Schneider" } ], "abstractNote": "", "type": "", "date": "1944", "publisher": "", "place": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "KDJ2DNRF" ], "relations": {}, "dateAdded": "2017-07-22T04:42:11Z", "dateModified": "2017-07-22T04:42:44Z" } }, { "key": "HBKQVT6V", "version": 479, "library": { "type": "group", "id": 736667, "name": "DoctoradoJJ", "links": { "alternate": { "href": "https://www.zotero.org/groups/doctoradojj", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/736667/items/HBKQVT6V", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/doctoradojj/items/HBKQVT6V", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1287444, "username": "ingenews", "name": "Andrea Ortiz", "links": { "alternate": { "href": "https://www.zotero.org/ingenews", "type": "text/html" } } }, "creatorSummary": "Dueñas Gil", "parsedDate": "2007-07-01", "numChildren": 2 }, "data": { "key": "HBKQVT6V", "version": 479, "itemType": "journalArticle", "title": "La teoría subjetiva del valor en contabilidad: comentarios sobre la valoración con base en las emociones", "creators": [ { "creatorType": "author", "firstName": "Nelson Javier", "lastName": "Dueñas Gil" } ], "abstractNote": "Este documento hace una pequeña revisión -valiéndose de algunos elementos de racionalidad y de teorías evaluativas y emocionales- sobre la forma en que los individuos eligen y valoran los objetos y sucesos de acuerdo con sus emociones. 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1999 - Mental accounting matters.pdf", "md5": "3ba2cb0bb5c9e30cafc57e7a32e2a04b", "mtime": 1500698014881, "tags": [], "relations": {}, "dateAdded": "2017-07-22T04:33:28Z", "dateModified": "2017-07-22T04:33:34Z" } }, { "key": "HXXQDESW", "version": 476, "library": { "type": "group", "id": 736667, "name": "DoctoradoJJ", "links": { "alternate": { "href": "https://www.zotero.org/groups/doctoradojj", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/736667/items/HXXQDESW", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/doctoradojj/items/HXXQDESW", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1287444, "username": "ingenews", "name": "Andrea Ortiz", "links": { "alternate": { "href": "https://www.zotero.org/ingenews", "type": "text/html" } } }, "creatorSummary": "Thaler", "parsedDate": "1999-09-01", "numChildren": 2 }, "data": { "key": "HXXQDESW", "version": 476, "itemType": "journalArticle", "title": "Mental accounting matters", "creators": [ { "creatorType": "author", "firstName": "Richard H.", "lastName": "Thaler" } ], "abstractNote": "Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about how people engage in mental accounting activities. Three components of mental accounting receive the most attention. This first captures how outcomes are perceived and experienced, and how decisions are made and subsequently evaluated. The accounting system provides the inputs to be both ex ante and ex post cost–benefit analyses. A second component of mental accounting involves the assignment of activities to specific accounts. Both the sources and uses of funds are labeled in real as well as in mental accounting systems. Expenditures are grouped into categories (housing, food, etc.) and spending is sometimes constrained by implicit or explicit budgets. The third component of mental accounting concerns the frequency with which accounts are evaluated and ‘choice bracketing’. Accounts can be balanced daily, weekly, yearly, and so on, and can be defined narrowly or broadly. Each of the components of mental accounting violates the economic principle of fungibility. As a result, mental accounting influences choice, that is, it matters. Copyright © 1999 John Wiley & Sons, Ltd.", "publicationTitle": "Journal of Behavioral Decision Making", "publisher": "", "place": "", "date": "September 1, 1999", "volume": "12", "issue": "3", "section": "", "partNumber": "", "partTitle": "", "pages": "183-206", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "J. Behav. Decis. 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