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            "abstractNote": "ATENCION PROXIMO CURSO: Community Managers para Empresas (26-abr)\nhttp://www.aimme.es/formacion/en_aimm...\n\nJornada 'SOCIAL MEDIA - REDES SOCIALES': Un Community manager en cada empresa (6-mayo-2010)\n\nDESCRIPCION\n· \"El mundo ha cambiado y nosotros debemos cambiar con él\" (B.Obama) \n· \"No pretendemos que las cosas cambien, si siempre hacemos lo mismo\" (A.Einstein) \n· \"España es el segundo pais del mundo tras Brasil que más usa las redes sociales\" (Nielsen)\n· Si en cada empresa hubiera un Community manager o Dinamizador del uso de las TIC, un segundo informático dedicado al capítulo ingresos de las empresas: e-business, e-marketing 1.0 y 2.0, social media (o CIO-WAN), diferente al informático dedicado desde hace 30 años al capítulo gastos (o CIO-LAN), serviría como fórmula para salir cuanto antes de la crisis y de paso dinamizar en cascada a todos los sectores y ámbitos de la sociedad. \n\nOBJETIVO\nMostrar a través de expertos en cada una de las materias:\n1. TECNOLOGIA: Qué son y qué no son las redes sociales aplicadas a las empresas, cómo aplicar las nuevas TIC relativas al nuevo marketing electrónico 2.0 y redes sociales en los procesos empresariales para que obtengan beneficios por diferenciarse de su competencia con el uso de las TIC,\n2. PERSONAS: mediante la implantación en las empresas de la nueva figura del COMMUNITY MANAGER,\n3. ORGANIZACIÓN: a través de  proyectos subvencionados por el PROGRAMA INNOEMPRESA-IMPIVA (50% subvención).\n\nPROGRAMA\n12:00h ¿Son las redes sociales el mundo futuro? \nEsteban Rodrigo (@erodrigo ), Especialista en web 2.0. Ambassador XING Comunidad Valenciana \n\n12:45h Las funciones del Community Manager o ¿Por qué es necesario un Community Manager? \nElena Benito-Ruiz (@ubikuos ), UBIKUOS y Redactora de la sección MI TWITTER-Suplemento INNOVADORES DE \"EL MUNDO\" \n\n13:15h Experiencia de AIMME con redes sociales: Proyectos METAL 2.0 y MORFEO-FORMACION \nSantiago Bonet (@sbonet ), Resp. Unidad TIC - AIMME\n\nPara más información:\n· PROYECTO METAL 2.0\nhttp://www.metal20.org\n· \"En cada empresa un Community manager (o Dinamizador del uso de las TIC) como fórmula para salir de la crisis\" \nhttp://www.santiagobonet.org/2010/04/...",
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            "note": "<p>Idoneidad completa por su tem&aacute;tica, qu&eacute; es un CM?, sus funciones, tareas, lugar que ocupa en las empresas.</p>\n<p>Estrategia, solicitud de palabras clave en el metabuscador \"Community Manager\"</p>\n<p>Herramientas utilizadas, Biblioteca Digital de Catalunya (BDC) / Metabuscador BuscaRE (Buscador Recursos Electr&oacute;nicos) /&nbsp;</p>\n<p>T&eacute;cnica, frase literal</p>\n<p>RUFO TOMAS MU&Ntilde;OZ.</p>",
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            "note": "<p>He triat&nbsp; aquesta p&agrave;gina sobre els Content Curators perque m'ha sorpr&eacute;s, que, m&eacute;s enll&agrave; del fet que la figura sorgeixi d'una necessitat cada cop mes evident donada la gran quantitat de fonts de dades que apareixen de forma exponencial, el llenguatje sempre va pel darrera en quant a adaptar paraules de recent aparici&oacute;, com &eacute;s el cas, fent una traducci&oacute; \"a palo seco\" del terme anglosax&oacute;.</p>\n<p>Cerques: a partir del terme gen&egrave;ric, i mitjan&ccedil;ant Google, i anar saltant entre diferents articles sobre el tema.</p>\n<p>&nbsp;</p>\n<p>David Alloza</p>",
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            "note": "<p>He seleccionado este blog porque no conoc&iacute;a la funci&oacute;n de la figura de \"content curator\" y me ha parecido que la autora lo ha explicado de manera f&aacute;cil y clara.</p>\n<p>Para llegar a este blog, primero he accedido por el navegador mozilla firefox que tengo instalado en el ordenador para entrar en internet.</p>\n<p>He buscado la p&aacute;gina de google para utilizarla como p&aacute;gina de b&uacute;squeda y una vez aqu&iacute; he escrito en el buscador: \"content curator\".</p>\n<p>De las opciones de la b&uacute;squeda que me han salido, el blog de esta chica me ha parecido el mejor. A parte de explicar en qu&eacute; consiste esta figura, su blog nos aporta herramientas para llevar a cabo una correcta curaci&oacute;n de contenidos y mejores pr&aacute;cticas para esta curaci&oacute;n.</p>\n<p>Mi nombre es Laura Carrasco.</p>",
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            "note": "<p>Somos conscientes o estamos empezando a ser conscientes, de que los conceptos &ldquo;f&iacute;sicos&rdquo; tales como &nbsp;almacenaje, distribuci&oacute;n o generaci&oacute;n de informaci&oacute;n entre otros &nbsp;est&aacute;n sufriendo grandes cambios en la era de la sociedad de la informaci&oacute;n.</p>\n<p>El aumento en la generaci&oacute;n de contenido, ya no reducido a unos pocos especialistas sino que abierto a la poblaci&oacute;n general &nbsp;provoca la necesidad de una serie de &ldquo;nuevos&rdquo; profesionales capaces de gestionar dicha informaci&oacute;n, de los cuales algunos de diferentes sectores se tratan en este articulo.</p>\n<p>Buscador: Google</p>\n<p>Palabras clave: Big data//Proyecci&oacute;n//Futuro//empleo</p>",
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            "note": "<p>El art&iacute;culo da una visi&oacute;n general de la sociedad del conocimiento remarcando no solo el car&aacute;cter tecnol&oacute;gico de la sociedad del conocimiento, sino tambi&eacute;n el car&aacute;cter humano tras la informaci&oacute;n y la importancia de la gesti&oacute;nd e la misma.</p>\n<p>Buscador: Google</p>\n<p>Palabras clave: social media // community manager // papel en la sociedad</p>",
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