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                    "firstName": "Allison J.",
                    "lastName": "Lazard"
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                {
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                    "firstName": "Jessica",
                    "lastName": "Pikowski"
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                    "firstName": "Lindsey",
                    "lastName": "Horrell"
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                {
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                    "firstName": "Jennifer Cornacchione",
                    "lastName": "Ross"
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                {
                    "creatorType": "author",
                    "firstName": "Seth M.",
                    "lastName": "Noar"
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                {
                    "creatorType": "author",
                    "firstName": "Erin L.",
                    "lastName": "Sutfin"
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            ],
            "abstractNote": "As cigarette use rates decline among adolescents and young adults, public health officials face new challenges with high use of non-cigarette tobacco products (NCTPs). Online tobacco education is a potential solution to discourage use, yet limited information is available for how online media should look and function. This study aims to fill this gap by conducting focus group interviews to identify adolescents and young adults’ aesthetic and functionality preferences for online tobacco education (phase 1) followed by interviews to assess a NCTP education website developed (phase 2). We found preferences for use of font and colors to highlight tobacco information in organized designs. Interactive features (quizzes) motivated engagement, and participants desired responsive designs that function similarly across devices. Public health researchers and educators should apply aesthetic and functionality preferences to reduce NCTP use and help create a tobacco-free future for youth.",
            "publicationTitle": "Journal of Cancer Education",
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            "place": "",
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            "title": "A Secondary Audience's Reactions to “The Real Cost” Advertisements: Results From a Study of U.S. Young Adult Smokers and Susceptible Nonsmokers",
            "creators": [
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                    "creatorType": "author",
                    "firstName": "Marissa G.",
                    "lastName": "Hall"
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                {
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                    "firstName": "Adam J.",
                    "lastName": "Saffer"
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                    "firstName": "Seth M.",
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            ],
            "abstractNote": "Introduction\nExposure to “The Real Cost” campaign has prevented smoking initiation among its target audience (U.S. youth aged 12–17 years). This study examines reactions to “The Real Cost” advertisements among a potential secondary audience: U.S. young adults.\nMethods\nAn online convenience sample of young adult (ages 18–29 years) smokers (n=225) and susceptible nonsmokers (n=339) participated in a within-subjects experiment in 2017. Participants viewed three TV ads from “The Real Cost” campaign and reported their past exposure to, conversations about, and reactions to the ads. In 2017, analyses examined message-level and person-level predictors of perceived message effectiveness using multilevel modeling.\nResults\nAbout half of smokers (47%) and susceptible nonsmokers (51%) had seen at least one of the three ads in the past 3 months. About one in four smokers (23%) and susceptible nonsmokers (24%) had at least one conversation about the ads in the past 3 months. Susceptible nonsmokers rated the ads higher on perceived message effectiveness than smokers (p<0.01), but lower on message relevance and negative affective reactions to the ads (both p<0.05). In both samples, ads that elicited higher negative affective reactions and message relevance, and lower message reactance (i.e., resistance) received higher perceived message effectiveness ratings (all p<0.05).\nConclusions\n“The Real Cost” ads have reached and generated conversations among a convenience sample of young adult smokers and susceptible nonsmokers. Increasing the perceived relevance and emotional reactions of campaigns may increase their impact. Future studies should examine reactions to “The Real Cost” campaign and effects on smoking behavior using nationally representative samples of young adults.\nSupplement information\nThis article is part of a supplement entitled Fifth Anniversary Retrospective of “The Real Cost,” the Food and Drug Administration's Historic Youth Smoking Prevention Media Campaign, which is sponsored by the U.S. Food and Drug Administration.",
            "publicationTitle": "American Journal of Preventive Medicine",
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            "place": "",
            "date": "February 1, 2019",
            "volume": "56",
            "issue": "2, Supplement 1",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "S57-S64",
            "series": "Fifth Anniversary Retrospective of “The Real Cost,” the Food and Drug Administration’s Historic Youth Smoking Prevention Media Campaign",
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            "journalAbbreviation": "American Journal of Preventive Medicine",
            "DOI": "10.1016/j.amepre.2018.08.005",
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                    "tag": "Adam Saffer"
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                {
                    "tag": "Marissa Hall"
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                    "lastName": "Viera"
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                    "firstName": "Ziya",
                    "lastName": "Gizlice"
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                    "firstName": "Emily",
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                    "firstName": "Alice",
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            "abstractNote": "Calorie labeling on restaurant menus is a public health strategy to guide consumer ordering behaviors, but effects on calories purchased have been minimal. Displaying labels communicating the physical activity required to burn calories may be a more effective approach, but real-world comparisons are needed.",
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            "title": "Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review",
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                    "creatorType": "author",
                    "firstName": "Seth M.",
                    "lastName": "Noar"
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                    "firstName": "Trevor",
                    "lastName": "Bell"
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                    "firstName": "Dannielle",
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                    "firstName": "Marco",
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            "abstractNote": "Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know little about the conceptual and methodological characteristics of extant PME measures used in the literature. We conducted a systematic review of tobacco education video, print, and audio campaign studies to examine conceptual and methodological characteristics of PME measures. One hundred twenty-six PME measures from 75 studies conducted in 21 countries with more than 61,000 participants were reviewed. Results indicated considerable variability in measures’ focus on general perceptions of a message (i.e., message perceptions) vs. perceptions of expected message effects (i.e., effects perceptions). Considerable variability was also found on underlying persuasive constructs, use of referents, and referencing of behavior in PME items and measures. We conclude with several recommendations for future research on PME measurement and validation.",
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            "date": "October 2, 2018",
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            "title": "Adolescents’ Aided Recall of Targeted and Non-Targeted Tobacco Communication Campaigns in the United States",
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                    "firstName": "Sarah D.",
                    "lastName": "Kowitt"
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            "abstractNote": "We examined whether advertisements from two national tobacco control campaigns targeting adolescents (i.e., The Real Cost, Fresh Empire) and one campaign targeting adults (i.e., Tips from Former Smokers) were reaching adolescents. Data came from a national sample of adolescents aged 13 to 17 years (n = 975) surveyed by phone from August 2016 to May 2017. We assessed recall and attitudes toward five specific advertisements and three campaign slogans and examined differences by sub-groups. Almost all (95%) adolescents recalled seeing at least one campaign advertisement. Aided recall of The Real Cost and Tips from Former Smokers slogans was high (65.5% and 71.6%, respectively), while aided recall of Fresh Empire slogan was lower (15.3%) (&chi;2 p-value: p &lt; 0.001); however, Black adolescents had higher odds of recalling the Fresh Empire ad (aOR: 2.28, 95% CI: 1.39, 3.73) and slogan (aOR: 2.64, 95% CI: 1.06, 6.54) compared to White adolescents. Increased exposure to the advertisements (i.e., recalling more advertisements) was significantly associated with higher odds of reporting negative feelings toward tobacco products in 4/5 models (aORs from 1.34 to 1.61). Large-scale national campaigns can have wide reach among both targeted and non-targeted audiences with added benefits for cumulative cross-campaign exposure to advertisements.",
            "publicationTitle": "International Journal of Environmental Research and Public Health",
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            "title": "Building a Health Communication Brand for University of Texas System Tobacco Control",
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                    "firstName": "Michael",
                    "lastName": "Mackert"
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                    "firstName": "Ernest",
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                    "firstName": "Nagla",
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                    "firstName": "David",
                    "lastName": "Lakey"
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            ],
            "abstractNote": "Despite declining cigarette smoking rates in the U.S., there is a continued need for tobacco prevention education campaigns to reach young adults. This report describes an initiative from the University of Texas System to develop a health communication effort that would strengthen tobacco control and prevention efforts at its 14 diverse institutions. The process involved enlisting expertise in evidence-based health communication, developing a brand and visual identity for tobacco control that all of the 14 system institutions could agree on, and providing all schools the tools to use the new brand effectively. This effort forged new interdisciplinary connections across academic institutions and offers a model for other systems of higher education interested in pursuing similar initiatives.",
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            "place": "",
            "date": "June 28, 2018",
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            "title": "Message and Delivery Preferences for Online Tobacco Education among Adolescents and Young Adults",
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                {
                    "creatorType": "author",
                    "firstName": "Allison J.",
                    "lastName": "Lazard"
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                {
                    "creatorType": "author",
                    "firstName": "Lindsey",
                    "lastName": "Horrell"
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                {
                    "creatorType": "author",
                    "firstName": "Jessica",
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                    "firstName": "Jennifer Cornacchione",
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                    "firstName": "Seth M.",
                    "lastName": "Noar"
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                    "firstName": "Erin L.",
                    "lastName": "Sutfin"
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            "abstractNote": "Use of cigarettes and noncigarette tobacco products (NCTPs) among adolescents and young adults remains high. Strategies to communicate the risks of cigarettes and NCTPs are needed. Online tobacco education is one such strategy; however, there is little guidance for message development. We conducted four focus groups (n = 39) with adolescent and young adult to identify message and delivery preferences for online tobacco education. Participants evaluated three existing tobacco education websites. Transcripts were coded for preferred tobacco education message content, delivery, and willingness to use online tobacco education. Participants preferred novel, concise facts, embedded links to credible sources, and an anti-industry tone for website messages. Participants expressed an aversion to message strategies that relied on scare tactics or attempted to simulate youth media trends (e.g., overuse of hashtags). To increase exposure, participants recommended using social media to drive engagement. Results serve as guidelines for what information adolescents and young adults desire, as well as how they want this information communicated with online tobacco education. Our findings – youth prefer new, fact-based information that is conveyed concisely, with sources, without authoritative tones, and delivered via social media – provides guidance for how to develop online tobacco education for this at-risk population.",
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            "pages": "735-742",
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            "creatorSummary": "Lee and Comello",
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            "title": "Transparency and Industry Stigmatization in Strategic CSR Communication",
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                    "creatorType": "author",
                    "firstName": "Tae Ho",
                    "lastName": "Lee"
                },
                {
                    "creatorType": "author",
                    "firstName": "Maria Leonora (Nori) G.",
                    "lastName": "Comello"
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            "abstractNote": "Researchers have become increasingly interested in the strategic value of transparency in corporate social responsibility (CSR) communication in recent years. However, transparency research in CSR communication is still scarce. In particular, little research has examined whether the effects of transparency may depend on contextual factors, such as whether an organization is associated with a stigmatized industry. Grounded on legitimacy theory, this experiment examined the effect of CSR messages on supportive communication intent, purchase intent, and skepticism. Results reveal a main effect of transparency on purchase intent and a main effect of stigmatization on skepticism. Most importantly, there was an interaction, such that a higher level of transparency reduced skepticism when a more stigmatized industry was involved. The results contribute to further contextualizing transparency and CSR research.",
            "publicationTitle": "Management Communication Quarterly",
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            "date": "October 27, 2018",
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