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            "note": "<p>Full text stored here as the save as in Zotero leads to a 404 page.</p>\n<div class=\"cz kw af et ep eq\" style=\"box-sizing: border-box; width: 728px; padding-left: 24px; padding-right: 24px; max-width: 728px; margin: 0px auto;\">\n<div id=\"b97b\" class=\"li ky at ap ao ec lj lk ll lm ln lo lp\" style=\"box-sizing: inherit; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-style: normal; color: rgba(0, 0, 0, 0.54); font-weight: 300; letter-spacing: 0px; line-height: 1.394; font-size: 25px; margin-bottom: -0.42em; margin-top: 0.74em;\">\n<h2 class=\"ao ec lq lr at\" style=\"box-sizing: inherit; margin: 0px; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; color: rgba(0, 0, 0, 0.54); font-weight: 300; font-size: 24px; line-height: 32px;\">There are no hearings. The faceless algorithms hand down their pre-programmed verdicts, and all developers can do is howl into the void.</h2>\n</div>\n<div class=\"ls\" style=\"box-sizing: inherit; margin-top: 32px;\">\n<div class=\"ah v\" style=\"box-sizing: inherit; display: flex; align-items: center;\">\n<div style=\"box-sizing: inherit;\"><a style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent;\" rel=\"noopener\" href=\"https://blog.usejournal.com/@yeoyaowei?source=post_page-----94ca199faaca----------------------\"><img class=\"l dd lt lu\" style=\"box-sizing: inherit; vertical-align: middle; display: block; border-radius: 50%; height: 48px; width: 48px;\" src=\"https://miro.medium.com/fit/c/48/48/1*dVAXnUL_V4aEHoMa0PbFBA.jpeg\" alt=\"Yaowei Yeo\" width=\"48\" height=\"48\" /></a></div>\n<div class=\"lv af l\" style=\"box-sizing: inherit; display: block; width: 620px; margin-left: 12px;\">\n<div class=\"v\" style=\"box-sizing: inherit; display: flex;\">\n<div style=\"box-sizing: inherit; flex: 1 1 0%;\">\n<div class=\"lw v ah lx\" style=\"box-sizing: inherit; display: flex; align-items: center; margin-bottom: 2px;\"><span class=\"ao ec bh aq bb ly ba fj lz fl ck\" style=\"box-sizing: inherit; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; line-height: 20px; text-overflow: ellipsis; overflow: hidden; font-size: 16px; color: rgba(0, 0, 0, 0.84); font-weight: 300; display: -webkit-box; -webkit-box-orient: vertical; max-height: 20px; -webkit-line-clamp: 1;\"><a class=\"bm bn bo bp bq br bs bt bu bv km by bz ca cb\" style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent; fill: inherit; font-size: inherit; border: inherit; font-family: inherit; letter-spacing: inherit; font-weight: inherit; padding: 0px; margin: 0px;\" rel=\"noopener\" href=\"https://blog.usejournal.com/@yeoyaowei?source=post_page-----94ca199faaca----------------------\">Yaowei Yeo</a></span>\n<div class=\"ma l an h\" style=\"box-sizing: inherit; display: block; flex: 0 0 auto; margin-left: 8px;\">Follow</div>\n</div>\n</div>\n</div>\n<div style=\"box-sizing: inherit;\"><a class=\"bm bn bo bp bq br bs bt bu bv km by bz ca cb\" style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent; fill: inherit; font-size: inherit; border: inherit; font-family: inherit; letter-spacing: inherit; font-weight: inherit; padding: 0px; margin: 0px;\" rel=\"noopener\" href=\"https://blog.usejournal.com/google-screwed-our-startup-because-of-the-faceless-systems-they-use-to-deal-with-app-developers-94ca199faaca?source=post_page-----94ca199faaca----------------------\">Feb 13</a><span> </span>·<span> </span>5<span> </span>min read</div>\n</div>\n</div>\n</div>\n<div class=\"v w di\" style=\"box-sizing: inherit; display: flex; justify-content: center;\"><img class=\"mi\" style=\"box-sizing: inherit; vertical-align: middle; max-width: 100%;\" src=\"https://miro.medium.com/proxy/0*2_jBYbfC1Zk23jy3.jpg\" alt=\"\" /></div>\n“<a class=\"bm da mn mo mp mq\" style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-size: 1px 1px; background-position: 0px calc(1em + 1px);\" rel=\"noopener\" href=\"https://www.flickr.com/photos/camillaen/6325164180/in/photostream/\" target=\"_blank\">Isolation</a>” by<span> </span><a class=\"bm da mn mo mp mq\" style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-size: 1px 1px; background-position: 0px calc(1em + 1px);\" rel=\"noopener\" href=\"https://www.flickr.com/photos/camillaen/\" target=\"_blank\">Camilla<span> </span></a>is licensed under<span> </span><a class=\"bm da mn mo mp mq\" style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-size: 1px 1px; background-position: 0px calc(1em + 1px);\" rel=\"noopener\" href=\"https://creativecommons.org/licenses/by/2.0/\" target=\"_blank\">CC BY 2.0</a>\n<h1 id=\"c750\" class=\"mr ms ck ap ao fe mt mu mv mw mx my mz na nb nc nd\" style=\"box-sizing: inherit; margin: 1.95em 0px -0.28em; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-style: normal; color: rgba(0, 0, 0, 0.84); font-weight: 600; line-height: 1.12; letter-spacing: -0.022em; font-size: 34px;\" data-selectable-paragraph=\"\"><strong class=\"bs\" style=\"box-sizing: inherit; font-weight: inherit;\">Building a product in a startup is hard work.</strong></h1>\n<p id=\"1225\" class=\"ne nf ck ap ng b nh ni nj nk nl nm nn no np nq nr\" style=\"box-sizing: inherit; margin: 0.86em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">You pour your heart into getting your product out to market over countless late night caffeine-fuelled coding sessions. You go up against a tidal wave of challenges with the odds stacked against you.</p>\n<p id=\"7605\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">You risk your time and savings, hiring staff and building out the business, with nothing but the faith that no matter what is thrown at you,<span> </span><em class=\"nx\" style=\"box-sizing: inherit; font-style: italic;\">you will find a way to solve it</em>.</p>\n<p id=\"7e53\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Then one day, Google’s faceless system flashes their robotic middle finger at you and spits on the 7 years you spent developing for Android.</p>\n<p id=\"2d69\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Now I know that, unless you are a large company with an army of lawyers, you are invisible to Google. Trip one of their automated alarms and one strike you’re out. There are no hearings. The faceless algorithms hand down their pre-programmed verdicts. All you can do is howl into the void of the automated machines.</p>\n<h1 id=\"836d\" class=\"mr ms ck ap ao fe mt mu mv mw mx my mz na nb nc nd\" style=\"box-sizing: inherit; margin: 1.95em 0px -0.28em; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-style: normal; color: rgba(0, 0, 0, 0.84); font-weight: 600; line-height: 1.12; letter-spacing: -0.022em; font-size: 34px;\" data-selectable-paragraph=\"\">Credits</h1>\n<p id=\"2754\" class=\"ne nf ck ap ng b nh ni nj nk nl nm nn no np nq nr\" style=\"box-sizing: inherit; margin: 0.86em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Thanks goes out to<span> </span><a class=\"bm da mn mo mp mq\" style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-size: 1px 1px; background-position: 0px calc(1em + 1px);\" rel=\"noopener\" href=\"https://blog.usejournal.com/@markdodson3105?source=post_header_lockup\" target=\"_blank\">Mark Dodson</a><span> </span>and<span> </span><a class=\"bm da mn mo mp mq\" style=\"box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-size: 1px 1px; background-position: 0px calc(1em + 1px);\" rel=\"noopener\" href=\"https://android.jlelse.eu/google-just-terminated-our-start-up-google-play-publisher-account-on-christmas-day-5cb69a454da0\" target=\"_blank\">Pablo A. Martinez</a><span> </span>whose articles inspired me to come forward with my own experience.</p>\n</div>\n<hr class=\"ny ec ii be nz iv oa ob oc od oe\" style=\"box-sizing: inherit; border: none; font-weight: 300; font-size: 28px; text-align: center; font-family: medium-content-slab-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; margin-top: 30px; color: rgba(0, 0, 0, 0.8); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\" />\n<div class=\"cz kw af et ep eq\" style=\"box-sizing: border-box; width: 728px; padding-left: 24px; padding-right: 24px; max-width: 728px; margin: 0px auto;\">\n<p id=\"1ef9\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Our problems began in the fall. We were almost ready to roll out new features for our app that we spent the past few months working on. In preparation for launch, we updated our Google play store listing, adding the word “Plus” to our app name to reflect the upcoming features.</p>\n<h1 id=\"0ac4\" class=\"mr ms ck ap ao fe mt mu mv mw mx my mz na nb nc nd\" style=\"box-sizing: inherit; margin: 1.95em 0px -0.28em; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-style: normal; color: rgba(0, 0, 0, 0.84); font-weight: 600; line-height: 1.12; letter-spacing: -0.022em; font-size: 34px;\" data-selectable-paragraph=\"\">Automated app removals</h1>\n<p id=\"20df\" class=\"ne nf ck ap ng b nh ni nj nk nl nm nn no np nq nr\" style=\"box-sizing: inherit; margin: 0.86em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Shortly after, we received a notice from Google that our app had been removed from the US store because someone had filed a complaint alleging our revised app name infringed on their trademark.</p>\n<div class=\"og oh bj oi af\" style=\"box-sizing: inherit; width: 680px; position: relative; transition: transform 300ms cubic-bezier(0.2, 0, 0.2, 1) 0s; cursor: zoom-in; z-index: auto;\">\n<div class=\"er es of\" style=\"box-sizing: inherit; margin-left: auto; margin-right: auto; max-width: 820px;\">\n<div class=\"om l bj on\" style=\"box-sizing: inherit; display: block; position: relative; margin: auto; background-color: rgba(0, 0, 0, 0.05);\">\n<div class=\"oo l\" style=\"box-sizing: inherit; display: block; padding-bottom: 222.234px;\">\n<div class=\"bi oj hr n o hq af bb ok ol\" style=\"box-sizing: inherit; top: 0px; left: 0px; width: 680px; overflow: hidden; opacity: 0; height: 222.234px; position: absolute; transition: opacity 100ms ease 400ms; will-change: transform; transform: translateZ(0px);\"><img class=\"hr n o hq af op oq sq sr\" style=\"box-sizing: inherit; vertical-align: middle; top: 0px; left: 0px; width: 680px; height: 222.234px; position: absolute; filter: blur(20px); transform: scale(1.1); visibility: hidden; transition: visibility 0ms ease 400ms;\" src=\"https://miro.medium.com/max/30/1*ZJAdLHgkE2oeRSENhadvFA.png?q=20\" alt=\"\" width=\"820\" height=\"268\" /></div>\n<img class=\"pg ph hr n o hq af ho\" style=\"box-sizing: inherit; vertical-align: middle; top: 0px; left: 0px; width: 680px; background: #ffffff; height: 222.234px; position: absolute; opacity: 1; transition: opacity 400ms ease 0ms;\" src=\"https://miro.medium.com/max/820/1*ZJAdLHgkE2oeRSENhadvFA.png\" alt=\"\" width=\"820\" height=\"268\" /></div>\n</div>\n</div>\n</div>\nYou get instantly removed for “<strong class=\"ao os\" style=\"box-sizing: inherit; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-weight: bold;\">alleged”<span> </span></strong>trademark infringement\n<p id=\"325f\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">We were shocked. The US is our primary market and our app had been on the app store for 7 years with a perfectly clean record.</p>\n<p id=\"0091\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Examining the complaint, we learnt that it came from a China-based developer who publishes a number ad-ridden generic flash light type apps.</p>\n<p id=\"f88f\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">More ludicrously, the trademark we were accused of infringing was<span> </span><strong class=\"ng os\" style=\"box-sizing: inherit; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-weight: bold;\">different from our app name</strong>.</p>\n<h1 id=\"7faf\" class=\"mr ms ck ap ao fe mt mu mv mw mx my mz na nb nc nd\" style=\"box-sizing: inherit; margin: 1.95em 0px -0.28em; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-style: normal; color: rgba(0, 0, 0, 0.84); font-weight: 600; line-height: 1.12; letter-spacing: -0.022em; font-size: 34px;\" data-selectable-paragraph=\"\">Where are the humans?</h1>\n<p id=\"67d8\" class=\"ne nf ck ap ng b nh ni nj nk nl nm nn no np nq nr\" style=\"box-sizing: inherit; margin: 0.86em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Our guess was that Google’s system received the complaint via a web form and automatically responded by removing us, without noticing that we<span> </span><strong class=\"ng os\" style=\"box-sizing: inherit; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-weight: bold;\">weren’t using the trademarked name<span> </span></strong>and that the complaint was at best flimsy.</p>\n<div class=\"er es ot\" style=\"box-sizing: inherit; margin-left: auto; margin-right: auto; max-width: 509px;\">\n<div class=\"om l bj on\" style=\"box-sizing: inherit; display: block; position: relative; margin: auto; background-color: rgba(0, 0, 0, 0.05);\">\n<div class=\"ou l\" style=\"box-sizing: inherit; display: block; padding-bottom: 841px;\">\n<div class=\"bi oj hr n o hq af bb ok ol\" style=\"box-sizing: inherit; top: 0px; left: 0px; width: 509px; overflow: hidden; opacity: 0; height: 841px; position: absolute; transition: opacity 100ms ease 400ms; will-change: transform; transform: translateZ(0px);\"><img class=\"hr n o hq af op oq sq sr\" style=\"box-sizing: inherit; vertical-align: middle; top: 0px; left: 0px; width: 509px; height: 841px; position: absolute; filter: blur(20px); transform: scale(1.1); visibility: hidden; transition: visibility 0ms ease 400ms;\" src=\"https://miro.medium.com/max/18/1*OHlzrXvz_brkUrlxyAngLg.png?q=20\" alt=\"\" width=\"509\" height=\"841\" /></div>\n<img class=\"pg ph hr n o hq af ho\" style=\"box-sizing: inherit; vertical-align: middle; top: 0px; left: 0px; width: 509px; background: #ffffff; height: 841px; position: absolute; opacity: 1; transition: opacity 400ms ease 0ms;\" src=\"https://miro.medium.com/max/509/1*OHlzrXvz_brkUrlxyAngLg.png\" alt=\"\" width=\"509\" height=\"841\" /></div>\n</div>\n</div>\nFull text of the complaint that Google forwarded to us. Highlights by me.\n<p id=\"a532\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Surely this was a simple mix up that any human would catch. We thought naively that this was a small hiccup we could resolve. We rolled back our app name as requested in the complaint as a sign of good faith and filed an appeal against the removal using the appropriate web form, describing the mix up as well as our remedial actions.</p>\n<h1 id=\"c9d4\" class=\"mr ms ck ap ao fe mt mu mv mw mx my mz na nb nc nd\" style=\"box-sizing: inherit; margin: 1.95em 0px -0.28em; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-style: normal; color: rgba(0, 0, 0, 0.84); font-weight: 600; line-height: 1.12; letter-spacing: -0.022em; font-size: 34px;\" data-selectable-paragraph=\"\">Think you have a chance at an appeal?</h1>\n<p id=\"407d\" class=\"ne nf ck ap ng b nh ni nj nk nl nm nn no np nq nr\" style=\"box-sizing: inherit; margin: 0.86em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Imagine our exasperation when we received the result of the appeal the very next day.</p>\n<div class=\"er es ov\" style=\"box-sizing: inherit; margin-left: auto; margin-right: auto; max-width: 575px;\">\n<div class=\"om l bj on\" style=\"box-sizing: inherit; display: block; position: relative; margin: auto; background-color: rgba(0, 0, 0, 0.05);\">\n<div class=\"ow l\" style=\"box-sizing: inherit; display: block; padding-bottom: 460px;\">\n<div class=\"bi oj hr n o hq af bb ok ol\" style=\"box-sizing: inherit; top: 0px; left: 0px; width: 575px; overflow: hidden; opacity: 0; height: 460px; position: absolute; transition: opacity 100ms ease 400ms; will-change: transform; transform: translateZ(0px);\"><img class=\"hr n o hq af op oq sq sr\" style=\"box-sizing: inherit; vertical-align: middle; top: 0px; left: 0px; width: 575px; height: 460px; position: absolute; filter: blur(20px); transform: scale(1.1); visibility: hidden; transition: visibility 0ms ease 400ms;\" src=\"https://miro.medium.com/max/30/1*mSfUYJkc8xNH39U9IIAxhw.png?q=20\" alt=\"\" width=\"575\" height=\"460\" /></div>\n<img class=\"pg ph hr n o hq af ho\" style=\"box-sizing: inherit; vertical-align: middle; top: 0px; left: 0px; width: 575px; background: #ffffff; height: 460px; position: absolute; opacity: 1; transition: opacity 400ms ease 0ms;\" src=\"https://miro.medium.com/max/575/1*mSfUYJkc8xNH39U9IIAxhw.png\" alt=\"\" width=\"575\" height=\"460\" /></div>\n</div>\n</div>\nThe auto-generated appeal response\n<p id=\"dd29\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">A boilerplate rejection.<span> </span><strong class=\"ng os\" style=\"box-sizing: inherit; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-weight: bold;\">No acknowledgement<span> </span></strong>that the trademarked name and our app name were different.<span> </span><strong class=\"ng os\" style=\"box-sizing: inherit; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-weight: bold;\">No acknowledgement<span> </span></strong>that we had rolled back our app name as requested in the complaint.</p>\n<p id=\"8d4c\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Had anyone looked at our appeal?</p>\n<p id=\"c94d\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">It is painful to recall the exasperation we experienced. After the 7 years we dedicated to developing for Android, Google can’t take a second to acknowledge us.</p>\n<p id=\"ca18\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">We reached out to everyone we could, including the individual who filed the complaint, but it was dead end after dead end.</p>\n<p id=\"d16c\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">We concluded we were not going to be able to get through to a human decision maker without spending a bucket load of money on lawyers — money we did not have.</p>\n<p id=\"ea5b\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Because of the way our app was integrated, relaunching as a different app was not viable. It would have the same as restarting from scratch and discarding the years of work we spent growing our user base and taking care of our community.</p>\n<p id=\"647b\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">We eventually gave up. We could not go on paying our staff without knowing if our app would ever be reinstated to the play store. It was the end of the road for us.</p>\n</div>\n<hr class=\"ny ec ii be nz iv oa ob oc od oe\" style=\"box-sizing: inherit; border: none; font-weight: 300; font-size: 28px; text-align: center; font-family: medium-content-slab-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; margin-top: 30px; color: rgba(0, 0, 0, 0.8); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\" />\n<div class=\"cz kw af et ep eq\" style=\"box-sizing: border-box; width: 728px; padding-left: 24px; padding-right: 24px; max-width: 728px; margin: 0px auto;\">\n<h1 id=\"c45e\" class=\"mr ms ck ap ao fe mt ox mv oy mx oz mz pa nb pb nd\" style=\"box-sizing: inherit; margin: 1.25em 0px -0.28em; font-family: medium-content-sans-serif-font, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Arial, sans-serif; font-style: normal; color: rgba(0, 0, 0, 0.84); font-weight: 600; line-height: 1.12; letter-spacing: -0.022em; font-size: 34px;\" data-selectable-paragraph=\"\">End of the line</h1>\n<p id=\"2304\" class=\"ne nf ck ap ng b nh ni nj nk nl nm nn no np nq nr\" style=\"box-sizing: inherit; margin: 0.86em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">Four months on, the update that our team had lovingly toiled on for months remains unlaunched. We had no choice but to lay off staff and to move into maintenance mode in preparation of the app’s eventual demise. My illusion that Google is a reliable partner has been shattered.</p>\n<p id=\"902c\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">By sharing my story, I hope that I can get some closure for the profound distress that Google’s callous actions have caused us. I also write this as a cautionary tale for everyone who puts their livelihood on the line in the play store.</p>\n<p id=\"6782\" class=\"ne nf ck ap ng b nh ns nj nt nl nu nn nv np nw nr\" style=\"box-sizing: inherit; margin: 2em 0px -0.46em; font-weight: 400; font-style: normal; color: rgba(0, 0, 0, 0.84); line-height: 1.58; letter-spacing: -0.004em; font-family: medium-content-serif-font, Georgia, Cambria, 'Times New Roman', Times, serif; font-size: 21px;\" data-selectable-paragraph=\"\">It may be too late for us to turn things around, but for the soldiers still fighting the good fight: demand more. Android was built on the back of developers. Divided and isolated we are powerless, but together we have a chance at some basic accountability.</p>\n</div>",
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            "note": "<p>Translation (using Google Translate!)</p>\n<p>We are grateful to the AndroidDev community for such a response! This morning, our account has been restored.<br />We hope that the Google Play Team is moving in the right direction in solving the problems of developers!<br />Short:<br />On June 28, we received a letter stating that our account was completely blocked due to “Prior violations by this or associated accounts”.<br />For more than 2 years we have been publishing our games on Google Play from a single account. We did not create other accounts (including our employees), did not break the rules. 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