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Accession Number: 9565586; Zhang, Jing 1; Shavitt, Sharon 2; Affiliations: 1: Doctoral Student, Institute of Communications Research, Department of Advertising, University of Illinois, Urbana-Champaign; 2: Ohio State University, Distinguished Professor of Business Administration, Department of Business Administration, University of Illinois, Urbana-Champaign; Issue Info: Spring2003, Vol. 32 Issue 1, p23; Thesaurus Term: TELEVISION advertising; Thesaurus Term: CULTURAL values; Thesaurus Term: CONSUMER behavior; Thesaurus Term: GENERATION X; Thesaurus Term: GLOBALIZATION; Subject Term: RESEARCH; Subject Term: MASS markets; Subject Term: INDIVIDUALISM; Subject Term: PRODUCT attributes; Subject Term: CHINA -- Social life & customs -- 2002-; Subject Term: COLLECTIVISM; Subject Term: MODERNIZATION (Social science); Subject Term: SOCIAL aspects; Subject: CHINA; Number of Pages: 11p; Document Type: Article; Full Text Word Count: 7386

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