Summary: \"This study examined the financial viability of a religious publisher that put free digital versions of eight of its print books on the Internet. Over a 10-week period, these books were downloaded 102,256 times and sales of these books increased 26%.\"
\nCaveats:
\nOnly eight books chosen for free download, all of them at the end of their lifetime, non-academic texts of a Mormon Bookseller.
\nPeriod of Analysis is 10 weeks before and after making the books available online.
\nSales data is wholesale data, not retail data
\n\n
Method:
\nThey average the change in sales before/after and get 26%. But since the effect is both largely negative and positive, that result is very likely to be insignificant.
\nThey also calculate a Pearson's r correlation coefficient for downloads and sales and find 0.42
\nTheir comparison group is corrupted by the fact that there are some very large orders before the cutoff date.
", "tags": [], "relations": {}, "dateAdded": "2016-07-14T09:10:55Z", "dateModified": "2016-07-14T09:21:21Z" } }, { "key": "X2PEXU9T", "version": 190, "library": { "type": "group", "id": 586873, "name": "OAreaderbehaviour", "links": { "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/586873/items/X2PEXU9T", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour/items/X2PEXU9T", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/586873/items/FBPTTRIJ", "type": "application/json" } }, "meta": { "createdByUser": { "id": 3204349, "username": "hsachs", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/hsachs", "type": "text/html" } } } }, "data": { "key": "X2PEXU9T", "version": 190, "parentItem": "FBPTTRIJ", "itemType": "attachment", "linkMode": "imported_url", "title": "The Short-Term Influence of Free Digital Versions of Books on Print Sales", "accessDate": "2016-07-14T09:08:52Z", "url": "http://quod.lib.umich.edu/j/jep/3336451.0013.101?view=text;rgn=main", "note": "", "contentType": "text/html", "charset": "utf-8", "filename": "3336451.0013.html", "md5": "858deb59fd3b5b774a8340537075aa61", "mtime": 1468487333000, "tags": [], "relations": {}, "dateAdded": "2016-07-14T09:08:52Z", "dateModified": "2016-07-14T09:08:52Z" } }, { "key": "FBPTTRIJ", "version": 189, "library": { "type": "group", "id": 586873, "name": "OAreaderbehaviour", "links": { "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/586873/items/FBPTTRIJ", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour/items/FBPTTRIJ", "type": "text/html" } }, "meta": { "createdByUser": { "id": 3204349, "username": "hsachs", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/hsachs", "type": "text/html" } } }, "creatorSummary": "Hilton", "parsedDate": "2010", "numChildren": 1 }, "data": { "key": "FBPTTRIJ", "version": 189, "itemType": "journalArticle", "title": "The Short-Term Influence of Free Digital Versions of Books on Print Sales", "creators": [ { "creatorType": "author", "firstName": "I. I. I.", "lastName": "Hilton" } ], "abstractNote": "", "publicationTitle": "Journal of Electronic Publishing", "publisher": "", "place": "", "date": "Winter 2010", "volume": "13", "issue": "1", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "http://dx.doi.org/10.3998/3336451.0013.101", "citationKey": "", "url": "http://hdl.handle.net/2027/spo.3336451.0013.101", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "1080-2711", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [], "relations": {}, "dateAdded": "2016-07-14T09:08:48Z", "dateModified": "2016-07-14T09:08:48Z" } }, { "key": "3U783XMF", "version": 187, "library": { "type": "group", "id": 586873, "name": "OAreaderbehaviour", "links": { "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/586873/items/3U783XMF", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour/items/3U783XMF", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/586873/items/GA4UJMFZ", "type": "application/json" } }, "meta": { "createdByUser": { "id": 3204349, "username": "hsachs", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/hsachs", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "3U783XMF", "version": 187, "parentItem": "GA4UJMFZ", "itemType": "note", "note": "Summary: This blog post does something very similar to our VAR analysis, it links viewing and sales data for one book. The author analyses a specific shock (the book was mentioned on some blog and the monthly viewings quadrupled) on sales and finds absolutely no change in the sales pattern.
\nCaveats: Data selection is not clean as weekly data is added up to monthly data (some months have 5 weeks!). Sales data is just an estimate
", "tags": [], "relations": {}, "dateAdded": "2016-07-14T08:53:46Z", "dateModified": "2016-07-14T08:57:42Z" } }, { "key": "TM5T9KJ4", "version": 179, "library": { "type": "group", "id": 586873, "name": "OAreaderbehaviour", "links": { "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/586873/items/TM5T9KJ4", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour/items/TM5T9KJ4", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/586873/items/ZBWZMUWJ", "type": "application/json" } }, "meta": { "createdByUser": { "id": 3204349, "username": "hsachs", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/hsachs", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "TM5T9KJ4", "version": 179, "parentItem": "ZBWZMUWJ", "itemType": "note", "note": "Overview: This paper provides a poor and methodologically flawed argument for the positive impact of Google Book Search on revenue and profits of publishers , by an author clearly biased towards GoogleBook Search. The whole argument boils down to eyeballing a time series of 8 observations and not seeing (!) any structural breaks.
\nSummary:
\n\"Using the impact of GBS on the revenues and operating incomes of U.S. publishers believing themselves to be the most-affected by it, this Article finds no evidence of a negative impact upon them. To the contrary, it provides some evidence of a positive impact\" {...} \"Their profits also increased significantly more on aver- age from 2005 to 2008 than from 2001 to 2004.\"
\n-> There are a million other reasons why a publisher's profit growth path might have changed.
\n\n
Main arguments and Critique:
\n\" It finds little support for the hypothesis {...} that the mass digitization of major U.S. libraries will reduce the revenues and profits of the most-affected publishers. In fact, the revenues and profits of the publishers who believe themselves to be most aggrieved by GBS, {...} increased at a faster rate after the project began, as compared to before its commencement.\"
\n\"the publishers who believe themselves to be most aggrieved by GBS, as measured by their willingness to file suit against Google for copyright infringement,\"
\n->Poor measure
\"The rate of growth by publishers most affected by GBS is greater than the growth of the overall U.S. economy or of retail sales.\"
\n-> So what? Counterfactual flawed.
\nTwo \"methods\" used: Before-after and Yardstick
\nBefore-After: Sloppy form of Program Analysis
\nYardstick: Compares firm's profits to \"a similar firm/market in all respects\" except the policy change
\n\n
\n
Summary:
\nCriticizes the JISC OAPEN-UK experiment
\nMain Arguments:
\n-Not clear if the same thing is measured
\n\"Treatment books are deposited into the OAPEN Library, although publishers are also encouraged to make them freely available from their own platform and any other platform they wish. Authors of treatment books are also provided with a digital copy and encouraged to put copies in their institutional repository and on their personal webpage. These multiple treatments makes it difficult to understand the impact of each one on such outcomes as print and e-book sales. In this design, causes and effects become inseparable.\"
\n\"What is also unusual about this study is that it focuses on previously published books. \"
\ni.e. misses the very important first year sales
\n\"Most university libraries rely upon approval plans that purchase books automatically from university and academic presses. Hence, the decision on whether a book is available in PDF from a digital repository like OAPEN Library would make no difference to print sales of that book.\"
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\n\"Making free e-textbooks available to students does not affect sales of the print books\"
\nMain findings:
\n\"According to the report, sales for the titles fell by 18.7 percent from 2006 to 2007, before the study began. From 2007 to 2008, after the study began, sales for the same titles fell 13.7 percent.\"
\n", "tags": [], "relations": {}, "dateAdded": "2016-07-11T09:50:45Z", "dateModified": "2016-07-11T09:52:57Z" } }, { "key": "43I5UDCT", "version": 136, "library": { "type": "group", "id": 586873, "name": "OAreaderbehaviour", "links": { "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/586873/items/43I5UDCT", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/oareaderbehaviour/items/43I5UDCT", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/586873/items/42S5BB8I", "type": "application/json" } }, "meta": { "createdByUser": { "id": 3204349, "username": "hsachs", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/hsachs", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "43I5UDCT", "version": 136, "parentItem": "42S5BB8I", "itemType": "note", "note": "
Main Argument:
\n\" The Oriental Institute at the University of Chicago has been digitally distributing free copies of its books, but print sales have not declined. \"
\n\"National Academies Press makes its publications freely available online, which has increased people’s ability to find the books, and in turn has increased sales,\"
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The main aspects of this question are the usage by scientists and the economic consequences for publishers. If publishing in Open Access removes barriers, the usage of the information may increase which benefits the scientific community. Academic publishers play an important role in the dissemination of scientific books. Publishing in Open Access leads to a new business model, which must sustain the publisher in order to be successful. 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