[ { "key": "XRW57U3T", "version": 707, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/XRW57U3T", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/XRW57U3T", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "File et al.", "parsedDate": "1994", "numChildren": 0 }, "data": { "key": "XRW57U3T", "version": 707, "itemType": "journalArticle", "title": "Word-of-Mouth Effects in Professional Services Buyer Behaviour", "creators": [ { "creatorType": "author", "firstName": "Karen Maru", "lastName": "File" }, { "creatorType": "author", "firstName": "Dianne S. P.", "lastName": "Cermak" }, { "creatorType": "author", "firstName": "Russ Alan", "lastName": "Prince" } ], "abstractNote": "", "publicationTitle": "The Service Industries Journal", "publisher": "", "place": "", "date": "1994", "volume": "Volume 14", "issue": "Issue 3", "section": "", "partNumber": "", "partTitle": "", "pages": "pages 301-314", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1080/02642069400000035", "citationKey": "", "url": "http://www.tandfonline.com/doi/citedby/10.1080/02642069400000035#tabModule", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00170", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": { "dc:replaces": [ "http://zotero.org/groups/58435/items/Q42FQ3GX", "http://zotero.org/groups/58435/items/XRW57U3T" ] }, "dateAdded": "2014-06-23T15:34:17Z", "dateModified": "2015-08-11T21:16:52Z" } }, { "key": "2EK34QHS", "version": 706, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/2EK34QHS", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/2EK34QHS", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Rogers", "parsedDate": "2003", "numChildren": 0 }, "data": { "key": "2EK34QHS", "version": 706, "itemType": "book", "title": "Diffusion of innovations.", "creators": [ { "creatorType": "author", "firstName": "Everett M", "lastName": "Rogers" } ], "abstractNote": "", "series": "", "seriesNumber": "", "volume": "", "numberOfVolumes": "", "edition": "5th ed", "date": "2003", "publisher": "Free Press", "place": "New York", "originalDate": "", "originalPublisher": "", "originalPlace": "", "format": "", "numPages": "551", "ISBN": "0-7432-2209-1", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "Englisch", "libraryCatalog": "Open WorldCat", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Diffusion of innovations", "type": 1 }, { "tag": "Study and teaching History", "type": 1 } ], "collections": [ "T7NVJQIH" ], "relations": { "dc:replaces": "http://zotero.org/groups/58435/items/FJV6DUR8" }, "dateAdded": "2011-10-31T17:29:42Z", "dateModified": "2015-08-11T21:16:34Z" } }, { "key": "N5DU393T", "version": 702, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/N5DU393T", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/N5DU393T", "type": "text/html" } }, "meta": { "createdByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "French jr. and Raven", "parsedDate": "1959", "numChildren": 0 }, "data": { "key": "N5DU393T", "version": 702, "itemType": "journalArticle", "title": "The Bases of Social Power", "creators": [ { "creatorType": "author", "firstName": "John R. P.", "lastName": "French jr." }, { "creatorType": "author", "firstName": "Bertram", "lastName": "Raven" } ], "abstractNote": "", "publicationTitle": "", "publisher": "", "place": "", "date": "1959", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [], "relations": {}, "dateAdded": "2015-08-10T06:18:20Z", "dateModified": "2015-08-10T06:28:24Z" } }, { "key": "J4EF8ESG", "version": 697, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/J4EF8ESG", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/J4EF8ESG", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "lastModifiedByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "Jansen et al.", "parsedDate": "2009", "numChildren": 0 }, "data": { "key": "J4EF8ESG", "version": 697, "itemType": "journalArticle", "title": "Micro-blogging as Online Word of Mouth Branding", "creators": [ { "creatorType": "author", "firstName": "Bernard J.", "lastName": "Jansen" }, { "creatorType": "author", "firstName": "Mimi", "lastName": "Zhang" }, { "creatorType": "author", "firstName": "Kate", "lastName": "Sobel" }, { "creatorType": "author", "firstName": "Abdur", "lastName": "Chowdury" } ], "abstractNote": "In this paper, we report research results investigating micro-blogging as a form of online word of mouth branding. We analyzed 149,472 micro-blog postings containing branding comments, sentiments, and opinions. We investigated the overall structure of these micro-blog postings, types of expressions, and sentiment fluctuations. Of the branding micro-blogs, nearly 20 percent contained some expressions of branding sentiments. Of these tweets with sentiments, more than 50 percent were positive and 33 percent critical of the company or product. We discuss the implications for organizations in using micro-blogging as part of their overall marketing strategy and branding campaigns.", "publicationTitle": "", "publisher": "", "place": "", "date": "2009", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1145/1520340.1520584", "citationKey": "", "url": "http://dl.acm.org/citation.cfm?id=1520584", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "0000", "rights": "", "extra": "", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2011-10-31T17:29:42Z", "dateModified": "2015-08-10T03:03:25Z" } }, { "key": "2TQBN2NX", "version": 696, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/2TQBN2NX", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/2TQBN2NX", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "lastModifiedByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "Bakshy et al.", "parsedDate": "2011", "numChildren": 0 }, "data": { "key": "2TQBN2NX", "version": 696, "itemType": "journalArticle", "title": "Everyone’s an Influencer: Quantifying Influence on Twitter", "creators": [ { "creatorType": "author", "firstName": "Eytan", "lastName": "Bakshy" }, { "creatorType": "author", "firstName": "Jake M.", "lastName": "Hofman" }, { "creatorType": "author", "firstName": "Winter A.", "lastName": "Mason" }, { "creatorType": "author", "firstName": "Duncan J.", "lastName": "Watts" } ], "abstractNote": "In this paper we investigate the attributes and relative influence of 1.6M Twitter users by tracking 74 million diffusion events that took place on the Twitter follower graph over a two month interval in 2009. Unsurprisingly, we find that the largest cascades tend to be generated by users who have been influential in the past and who have a large number of followers. We also find that URLs that were rated more interesting and/or elicited more positive feelings by workers on Mechanical Turk were more likely to spread. In spite of these intuitive results, however, we find that predictions of which particular user or URL will generate large cascades are relatively unreliable. We conclude, therefore, that word-of-mouth diffusion can only be harnessed reliably by targeting large numbers of potential influencers, thereby capturing average effects. Finally, we consider a family of hypothetical marketing strategies, defined by the relative cost of identifying versus compensating potential \"influencers.\" We find that although under some circumstances, the most influential users are also the most cost-effective, under a wide range of plausible assumptions the most cost-effective performance can be realized using \"ordinary influencers\"---individuals who exert average or even less-than-average influence.", "publicationTitle": "", "publisher": "", "place": "", "date": "2011", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1145/1935826.1935845", "citationKey": "", "url": "http://dl.acm.org/citation.cfm?doid=1935826.1935845", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "0000", "rights": "", "extra": "", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2011-10-31T17:29:42Z", "dateModified": "2015-08-10T02:01:24Z" } }, { "key": "P3MCFIQZ", "version": 694, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/P3MCFIQZ", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/P3MCFIQZ", "type": "text/html" } }, "meta": { "createdByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "Rogers and Shoemaker", "parsedDate": "1971", "numChildren": 0 }, "data": { "key": "P3MCFIQZ", "version": 694, "itemType": "book", "title": "Communication of innovations. A cross-cultural approach", "creators": [ { "creatorType": "author", "firstName": "Everett M", "lastName": "Rogers" }, { "creatorType": "author", "firstName": "F. F.", "lastName": "Shoemaker" } ], "abstractNote": "", "series": "", "seriesNumber": "", "volume": "", "numberOfVolumes": "", "edition": "", "date": "1971", "publisher": "", "place": "", "originalDate": "", "originalPublisher": "", "originalPlace": "", "format": "", "numPages": "", "ISBN": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [], "relations": {}, "dateAdded": "2015-08-08T07:33:30Z", "dateModified": "2015-08-08T07:35:10Z" } }, { "key": "MCAZC4R9", "version": 692, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/MCAZC4R9", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/MCAZC4R9", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "lastModifiedByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "Hippel", "parsedDate": "1986-07-01", "numChildren": 0 }, "data": { "key": "MCAZC4R9", "version": 692, "itemType": "journalArticle", "title": "Lead Users: A Source of Novel Product Concepts", "creators": [ { "creatorType": "author", "firstName": "Eric von", "lastName": "Hippel" } ], "abstractNote": "Accurate marketing research depends on accurate user judgments regarding their needs. However, for very novel products or in product categories characterized by rapid change---such as \"high technology\" products---most potential users will not have the real-world experience needed to problem solve and provide accurate data to inquiring market researchers. In this paper I explore the problem and propose a solution: Marketing research analyses which focus on what I term the \"lead users\" of a product or process. Lead users are users whose present strong needs will become general in a marketplace months or years in the future. Since lead users are familiar with conditions which lie in the future for most others, they can serve as a need-forecasting laboratory for marketing research. Moreover, since lead users often attempt to fill the need they experience, they can provide new product concept and design data as well. In this paper I explore how lead users can be systematically identified, and how lead user perceptions and preferences can be incorporated into industrial and consumer marketing research analyses of emerging needs for new products, processes and services.", "publicationTitle": "Management Science", "publisher": "", "place": "", "date": "1986-07-01", "volume": "32", "issue": "7", "section": "", "partNumber": "", "partTitle": "", "pages": "791-805", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1287/mnsc.32.7.791", "citationKey": "", "url": "http://mansci.journal.informs.org/cgi/doi/10.1287/mnsc.32.7.791", "accessDate": "2013-01-31T09:53:32Z", "PMID": "", "PMCID": "", "ISSN": "0025-1909, 1526-5501", "archive": "", "archiveLocation": "", "shortTitle": "Lead Users", "language": "", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2013-01-31T09:53:32Z", "dateModified": "2015-08-08T05:49:58Z" } }, { "key": "T76X35GR", "version": 691, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/T76X35GR", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/T76X35GR", "type": "text/html" } }, "meta": { "createdByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "Wiedmann and Pankalla", "parsedDate": "2009", "numChildren": 0 }, "data": { "key": "T76X35GR", "version": 691, "itemType": "book", "title": "Kundenintegration in den Innovationsprozess. Konzeptentwurf für das Marketing-Management", "creators": [ { "creatorType": "author", "firstName": "Klaus", "lastName": "Wiedmann" }, { "creatorType": "author", "firstName": "Lars", "lastName": "Pankalla" } ], "abstractNote": "", "series": "", "seriesNumber": "", "volume": "", "numberOfVolumes": "", "edition": "", "date": "2009", "publisher": "", "place": "Hannover", "originalDate": "", "originalPublisher": "", "originalPlace": "", "format": "", "numPages": "30", "ISBN": "978-3-86700-062-8", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [], "relations": {}, "dateAdded": "2015-08-06T08:06:53Z", "dateModified": "2015-08-06T08:10:06Z" } }, { "key": "N5E5SEDU", "version": 687, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/N5E5SEDU", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/N5E5SEDU", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "lastModifiedByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "Boutellier and Heinzen", "parsedDate": "2014", "numChildren": 0 }, "data": { "key": "N5E5SEDU", "version": 687, "itemType": "book", "title": "Growth through innovation: managing the technology-driven enterprise", "creators": [ { "creatorType": "author", "firstName": "Roman", "lastName": "Boutellier" }, { "creatorType": "author", "firstName": "Mareike", "lastName": "Heinzen" } ], "abstractNote": "Technology has more and more impact on our life. It gave us all our wealth, but created and creates many problems as well. We are overwhelmed by its great power and intimidated by the magnitude of the problems it creates.", "series": "", "seriesNumber": "", "volume": "", "numberOfVolumes": "", "edition": "", "date": "2014", "publisher": "Springer", "place": "New York", "originalDate": "", "originalPublisher": "", "originalPlace": "", "format": "", "numPages": "", "ISBN": "9783319040158", "DOI": "", "citationKey": "", "url": "http://link.springer.com/chapter/10.1007/978-3-319-04016-5_1", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "Growth through innovation", "language": "", "libraryCatalog": "Library of Congress ISBN", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-02-24T17:46:50Z", "dateModified": "2015-07-31T17:09:27Z" } }, { "key": "VQA3CUA6", "version": 686, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/VQA3CUA6", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/VQA3CUA6", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "lastModifiedByUser": { "id": 811637, "username": "julia_vaje", "name": "Julia Vaje", "links": { "alternate": { "href": "https://www.zotero.org/julia_vaje", "type": "text/html" } } }, "creatorSummary": "Han et al.", "numChildren": 0 }, "data": { "key": "VQA3CUA6", "version": 686, "itemType": "report", "title": "Bloggers’ Intrinsic Motiva tion and Electronic Word-of- Mouth Marketing", "creators": [ { "creatorType": "author", "firstName": "Minwoo", "lastName": "Han" }, { "creatorType": "author", "firstName": "Yeibeech", "lastName": "Jang" }, { "creatorType": "author", "firstName": "Hyunsik", "lastName": "Park" } ], "abstractNote": "This paper investigates associations with bloggers’ intrinsic motivation and its\nmarketing potential in terms of electronic word-of-mouth (eWOM). A total of 282\nKorean bloggers participated in an online survey. Data were analyzed using two\napproaches: factor and path analysis. Based on the factor analysis, intrinsic\nmotivation was divided into three subfactors, “enthusiasm for work,” “need for\nuniqueness,” and “pioneering spirit.” Path analysis indicated that the \"need for\nuniqueness” factor was significantly influential to posting behavior. Bloggers\npost their thoughts, ideas, and reviews because they want to be different from\nothers. This finding gives an implication to setting up eWOM strategies on the\nweb because the intrinsic motivation affects bloggers behavior both directly and\nindirectly. As a result, practitioners need to focus on a specific segment of\nbloggers with motivations by attracting their “need for uniqueness.”", "reportNumber": "", "reportType": "E-Marketing", "institution": "", "place": "", "date": "", "seriesTitle": "Electronic Word-of-Mouth Marketing", "seriesNumber": "", "pages": "", "DOI": "", "ISBN": "", "citationKey": "", "url": "http://www.wbiconpro.com/Marketing/504-Han,M%20&%20Others.pdf", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00000", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T10:59:46Z", "dateModified": "2015-06-30T19:16:24Z" } }, { "key": "V79K6PD5", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/V79K6PD5", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/V79K6PD5", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Arndt", "parsedDate": "1967", "numChildren": 0 }, "data": { "key": "V79K6PD5", "version": 685, "itemType": "book", "title": "Word of mouth advertising A review of the literature", "creators": [ { "creatorType": "author", "firstName": "Johann", "lastName": "Arndt" } ], "abstractNote": "", "series": "", "seriesNumber": "", "volume": "An Advertising Research monograph.", "numberOfVolumes": "", "edition": "", "date": "1967", "publisher": "Advertising Research Foundation", "place": "New York", "originalDate": "", "originalPublisher": "", "originalPlace": "", "format": "", "numPages": "VI,88 S.", "ISBN": "", "DOI": "", "citationKey": "", "url": "https://opac.bibliothek.uni-augsburg.de/InfoGuideClient.ubasis/start.do?Query=1025%3d%22690326%22", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "40/QP 632 A747; 01/QP 632 A747", "rights": "", "extra": "00197", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T08:39:38Z", "dateModified": "2014-08-06T11:39:20Z" } }, { "key": "UIER4MPI", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/UIER4MPI", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/UIER4MPI", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Armstrong and Feldman", "parsedDate": "1976", "numChildren": 0 }, "data": { "key": "UIER4MPI", "version": 685, "itemType": "journalArticle", "title": "Exposure and Sources of Opinion Leaders", "creators": [ { "creatorType": "author", "firstName": "Gary M.", "lastName": "Armstrong" }, { "creatorType": "author", "firstName": "Laurence P.", "lastName": "Feldman" } ], "abstractNote": "", "publicationTitle": "Journal of Advertising Research", "publisher": "", "place": "", "date": "08/1976", "volume": "", "issue": "16", "section": "", "partNumber": "", "partTitle": "", "pages": "21-27", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00018", "tags": [], "collections": [ "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-08T08:46:05Z", "dateModified": "2014-08-06T11:39:19Z" } }, { "key": "P92GTNXX", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/P92GTNXX", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/P92GTNXX", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Choi and Kwon", "parsedDate": "2004", "numChildren": 0 }, "data": { "key": "P92GTNXX", "version": 685, "itemType": "journalArticle", "title": "Korea Early-Adopter Group, Korea Studies Information Spring Conference Paper", "creators": [ { "creatorType": "author", "firstName": "Hanool", "lastName": "Choi" }, { "creatorType": "author", "firstName": "H.J. Lee", "lastName": "Kwon" } ], "abstractNote": "", "publicationTitle": "Innovativeness: A Transnational Evaluation", "publisher": "", "place": "", "date": "2004", "volume": "", "issue": "32 (3/4)", "section": "", "partNumber": "", "partTitle": "", "pages": "340–353, 116–24", "series": "European Journal of Marketing,", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00000", "tags": [], "collections": [ "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-08T09:03:38Z", "dateModified": "2014-08-06T11:39:16Z" } }, { "key": "NMNVF3AX", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/NMNVF3AX", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/NMNVF3AX", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Engel et al.", "parsedDate": "1969", "numChildren": 0 }, "data": { "key": "NMNVF3AX", "version": 685, "itemType": "journalArticle", "title": "How information is used to adopt an innovation", "creators": [ { "creatorType": "author", "firstName": "James F.", "lastName": "Engel" }, { "creatorType": "author", "firstName": "Roger D.", "lastName": "Blackwell" }, { "creatorType": "author", "firstName": "Robert J.", "lastName": "Kegerreis" } ], "abstractNote": "", "publicationTitle": "Journal of advertising research", "publisher": "", "place": "", "date": "1969", "volume": "Vol. 9", "issue": "4", "section": "", "partNumber": "", "partTitle": "", "pages": "3-8", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "http://www.econbiz.de/Record/how-information-is-used-to-adopt-an-innovation-engel-james/10002119670", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "0021-8499", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00178", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T09:48:00Z", "dateModified": "2014-08-06T11:39:15Z" } }, { "key": "IRUTG4C3", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/IRUTG4C3", "type": "application/json" }, "alternate": { "href": 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"", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00002", "tags": [], "collections": [ "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-08T09:11:28Z", "dateModified": "2014-08-06T11:39:12Z" } }, { "key": "IEIPVTFJ", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/IEIPVTFJ", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/IEIPVTFJ", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Chen and Xie", "parsedDate": "2005", "numChildren": 0 }, "data": { "key": "IEIPVTFJ", "version": 685, "itemType": "journalArticle", "title": "Third-Party Product Review and Firm Marketing Strategy", "creators": [ { "creatorType": "author", "firstName": "Yubo", "lastName": "Chen" }, { "creatorType": "author", "firstName": "Jinhong", "lastName": "Xie" } ], "abstractNote": "", "publicationTitle": "Marketing Science", "publisher": "", "place": "", "date": "05/2005", "volume": "24", "issue": "2", "section": "", "partNumber": "", "partTitle": "", "pages": "218-240", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1287/mksc.1040.0089", "citationKey": "", "url": "http://pubsonline.informs.org/doi/abs/10.1287/mksc.1040.0089", "accessDate": "2014-07-04T09:03:29Z", "PMID": "", "PMCID": "", "ISSN": "0732-2399, 1526-548X", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "en", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "00146", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T09:03:29Z", "dateModified": "2014-08-06T11:39:11Z" } }, { "key": "IDC8UG2T", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/IDC8UG2T", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/IDC8UG2T", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Firat and Ii", "parsedDate": "1997", "numChildren": 0 }, "data": { "key": "IDC8UG2T", "version": 685, "itemType": "journalArticle", "title": "From segmentation to fragmentation: Markets and marketing strategy in the postmodern era", "creators": [ { "creatorType": "author", "firstName": "A. Fuat", "lastName": "Firat" }, { "creatorType": "author", "firstName": "Clifford J. Shultz", "lastName": "Ii" } ], "abstractNote": "Attempts to contribute to the growing literature on postmodernism and marketing by addressing the changes in the market and the corresponding changes that have to take place in marketing strategies. Assesses the implications of postmodernism for marketing managers and other marketing practitioners, and proposes the marketing strategies that are needed to respond to the changes in the market with the growing influence of postmodernity. Discusses directions for future research.", "publicationTitle": "European Journal of Marketing", "publisher": "", "place": "", "date": "1997", "volume": "31", "issue": "3/4", "section": "", "partNumber": "", "partTitle": "", "pages": "183-207", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1108/EUM0000000004321", "citationKey": "", "url": "http://www.emeraldinsight.com/10.1108/EUM0000000004321", "accessDate": "2014-07-04T09:53:23Z", "PMID": "", "PMCID": "", "ISSN": "0309-0566", "archive": "", "archiveLocation": "", "shortTitle": "From segmentation to fragmentation", "language": "en", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "00407", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T09:53:23Z", "dateModified": "2014-08-06T11:39:10Z" } }, { "key": "D52ZQ5GE", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { 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Behaviour", "series": "", "seriesNumber": "", "volume": "", "numberOfVolumes": "", "edition": "", "date": "", "publisher": "Harvard University (Research Division)", "place": "Harvard", "originalDate": "", "originalPublisher": "", "originalPlace": "", "format": "", "pages": "188-239", "ISBN": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00003", "tags": [], "collections": [ "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-08T08:51:54Z", "dateModified": "2014-08-06T11:39:06Z" } }, { "key": "B787KHNN", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/B787KHNN", "type": "application/json" }, "alternate": { "href": 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"143—169", "ISBN": "978-0761928096", "DOI": "", "citationKey": "", "url": "http://www.uk.sagepub.com/booksProdDesc.nav?prodId=Book225590&utm_source=Google%2BBooks&utm_medium=Online&utm_term=Ongoing&utm_campaign=Google%2BPreview", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "0000", "rights": "", "extra": "00000", "tags": [], "collections": [ "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-08T08:58:47Z", "dateModified": "2014-08-06T11:39:05Z" } }, { "key": "6XGJVDXW", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/6XGJVDXW", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/6XGJVDXW", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Shah and Scheufele", "parsedDate": "2006", "numChildren": 0 }, "data": { "key": "6XGJVDXW", "version": 685, "itemType": "journalArticle", "title": "Explicating Opinion Leadership: Nonpolitical Dispositions, Information Consumption, and Civic Participation", "creators": [ { "creatorType": "author", "firstName": "Dhavan V.", "lastName": "Shah" }, { "creatorType": "author", "firstName": "Dietram A.", "lastName": "Scheufele" } ], "abstractNote": "", "publicationTitle": "Political Communication", "publisher": "", "place": "", "date": "01/2006", "volume": "23", "issue": "1", "section": "", "partNumber": "", "partTitle": "", "pages": "1-22", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1080/10584600500476932", "citationKey": "", "url": "http://www.tandfonline.com/doi/abs/10.1080/10584600500476932", "accessDate": "2014-07-04T12:06:59Z", "PMID": "", "PMCID": "", "ISSN": "1058-4609, 1091-7675", "archive": "", "archiveLocation": "", "shortTitle": "Explicating Opinion Leadership", "language": "en", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "00073", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T12:06:59Z", "dateModified": "2014-08-06T11:39:03Z" } }, { "key": "5DI9PN9B", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/5DI9PN9B", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/5DI9PN9B", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Anderson", "parsedDate": "1998-08-01", "numChildren": 0 }, "data": { "key": "5DI9PN9B", "version": 685, "itemType": "journalArticle", "title": "Customer Satisfaction and Word of Mouth", "creators": [ { "creatorType": "author", "firstName": "E. W.", "lastName": "Anderson" } ], "abstractNote": "", "publicationTitle": "Journal of Service Research", "publisher": "", "place": "", "date": "1998-08-01", "volume": "1", "issue": "1", "section": "", "partNumber": "", "partTitle": "", "pages": "5-17", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1177/109467059800100102", "citationKey": "", "url": "http://jsr.sagepub.com/cgi/doi/10.1177/109467059800100102", "accessDate": "2014-07-04T09:44:28Z", "PMID": "", "PMCID": "", "ISSN": "1094-6705", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "en", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "01168", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T09:44:28Z", "dateModified": "2014-08-06T11:39:01Z" } }, { "key": "2QQERT2S", "version": 685, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/2QQERT2S", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/2QQERT2S", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Kaikati and Kaikati", "parsedDate": "2004", "numChildren": 0 }, "data": { "key": "2QQERT2S", "version": 685, "itemType": "journalArticle", "title": "Stealth Marketing: How to Reach Consumers Surreptitiously", "creators": [ { "creatorType": "author", "firstName": "Andrew M.", "lastName": "Kaikati" }, { "creatorType": "author", "firstName": "Jack G.", "lastName": "Kaikati" } ], "abstractNote": "Stealth marketing techniques are being driven by a growing criticism of the advertising industry, and are based on the premise that word of mouth and peer group recommendation are the most effective promotional and marketing tools.This article discusses stealth marketing methods used by companies to reach consumers without their motives being obvious. The authors feel that brand managers need to consider the strengths and weaknesses of stealth marketing and traditional marketing before they decide on either.", "publicationTitle": "California Management Review", "publisher": "", "place": "", "date": "Summer 2004", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1394975", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "00200", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2014-07-04T11:29:06Z", "dateModified": "2014-08-06T11:38:59Z" } }, { "key": "3R2U6ZWV", "version": 684, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/3R2U6ZWV", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/3R2U6ZWV", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Lilien et al.", "parsedDate": "2002-08", "numChildren": 0 }, "data": { "key": "3R2U6ZWV", "version": 684, "itemType": "journalArticle", "title": "Performance Assessment of the Lead User Idea-Generation Process for New Product Development", "creators": [ { "creatorType": "author", "firstName": "Gary", "lastName": "Lilien" }, { "creatorType": "author", "firstName": "Pamela", "lastName": "Morrison" }, { "creatorType": "author", "firstName": "Kathleen", "lastName": "Searls" }, { "creatorType": "author", "firstName": "Mary", "lastName": "Sonnack" }, { "creatorType": "author", "firstName": "Eric von", "lastName": "Hippel" } ], "abstractNote": "", "publicationTitle": "Man", "publisher": "", "place": "", "date": "2002 Aug", "volume": "48", "issue": "8", "section": "", "partNumber": "", "partTitle": "", "pages": "1042-1059", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "0025-1909/02/4808/1042$5.00", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2013-02-19T13:13:11Z", "dateModified": "2014-07-25T10:01:42Z" } }, { "key": "NTZTG7M2", "version": 684, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/NTZTG7M2", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/NTZTG7M2", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Hienerth et al.", "parsedDate": "2007-02-28", "numChildren": 1 }, "data": { "key": "NTZTG7M2", "version": 684, "itemType": "webpage", "title": "Exploring key characteristics of lead user workshop participants: Who contributes best to the generation of truly novel solutions?", "creators": [ { "creatorType": "author", "firstName": "Christoph", "lastName": "Hienerth" }, { "creatorType": "author", "firstName": "Marion", "lastName": "Pötz" }, { "creatorType": "author", "firstName": "Eric von", "lastName": "Hippel" } ], "abstractNote": "In this paper we explore key characteristics of lead users based on a sample of 81 lead user workshop participants. We find that lead users from analogous markets, particularly those reflecting high market distance, contribute solutions that are significantly more novel than do lead users from target markets. We also find that lead users with a high level of direct use experience make better contributions than do equally qualified individuals without such experience. These new insights enable a more efficient search process for lead users and allow tailoring the set of workshop participants to the goal of generating breakthroughs.", "websiteTitle": "", "websiteType": "", "date": "February 28, 2007", "publisher": "", "place": "", "DOI": "", "citationKey": "", "url": "http://www2.druid.dk/conferences/viewabstract.php?id=1609&cf=9", "accessDate": "2013-01-31T09:06:51Z", "shortTitle": "", "language": "", "rights": "", "extra": "", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2013-01-31T09:06:51Z", "dateModified": "2014-07-25T10:01:28Z" } }, { "key": "NNFTRJXN", "version": 684, "library": { "type": "group", "id": 58435, "name": "Wordofmouth", "links": { "alternate": { "href": "https://www.zotero.org/groups/wordofmouth", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/58435/items/NNFTRJXN", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/wordofmouth/items/NNFTRJXN", "type": "text/html" } }, "meta": { "createdByUser": { "id": 54407, "username": "2tausend3", "name": "Thomas Guttsche", "links": { "alternate": { "href": "https://www.zotero.org/2tausend3", "type": "text/html" } } }, "creatorSummary": "Harhoff et al.", "parsedDate": "2003", "numChildren": 0 }, "data": { "key": "NNFTRJXN", "version": 684, "itemType": "journalArticle", "title": "Profiting from voluntary information spillovers: how users benefit by freely revealing their innovations", "creators": [ { "creatorType": "author", "firstName": "Dietmar", "lastName": "Harhoff" }, { "creatorType": "author", "firstName": "Joachim", "lastName": "Henkel" }, { "creatorType": "author", "firstName": "Eric von", "lastName": "Hippel" } ], "abstractNote": "Empirical studies of innovation have found that end users frequently develop important product and process innovations. Defying conventional wisdom on the negative effects of uncompensated spillovers, innovative users also often openly reveal their innovations to competing users and to manufacturers. Rival users are thus in a position to reproduce the innovation in-house and benefit from using it, and manufacturers are in a position to refine the innovation and sell it to all users, including competitors of the user revealing its innovation. In this paper, we explore the incentives that users might have to freely reveal their proprietary innovations. We then develop a game-theoretic model to explore the effect of these incentives on users’ decisions to reveal or hide their proprietary information. We find that, under realistic parameter constellations, free revealing pays. We conclude by discussing some implications of our findings.", "publicationTitle": "Research Policy", "publisher": "", "place": "", "date": "12/2003", "volume": "32", "issue": "10", "section": "", "partNumber": "", "partTitle": "", "pages": "1753-1769", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1016/S0048-7333(03)00061-1", "citationKey": "", "url": "http://linkinghub.elsevier.com/retrieve/pii/S0048733303000611", "accessDate": "2013-03-11T20:01:44Z", "PMID": "", "PMCID": "", "ISSN": "00487333", "archive": "", "archiveLocation": "", "shortTitle": "Profiting from voluntary information spillovers", "language": "", "libraryCatalog": "CrossRef", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [ "5V9XQEE9", "T7NVJQIH" ], "relations": {}, "dateAdded": "2013-03-11T20:01:44Z", "dateModified": "2014-07-25T10:01:20Z" } } ]