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product success (NPS). With high volume and speed of information and knowledge from different stakeholders in the digital economy, the taxonomy aims to help firms build strategy to combine knowledge from both marketing and big data domains. 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The findings show that institutions should find ways to improve areas of “articulation”, “career services”, “financial aid” and “programme design” in order to increase their competitiveness. The outcomes of this research will help management teams of self-financing higher education institutions enhance their overall strategic plan and enrolment processes in order to attract students in a context of increasing competition for students in the Hong Kong higher education system.", "publicationTitle": "Higher Education", "publisher": "", "place": "", "date": "2015/07/01", "volume": "71", "issue": "4", "section": "", "partNumber": "", "partTitle": "", "pages": "455-472", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "High Educ", "DOI": "10.1007/s10734-015-9915-5", "citationKey": "", "url": "http://link.springer.com/article/10.1007/s10734-015-9915-5", "accessDate": "2016-06-07T03:43:21Z", "PMID": "", "PMCID": "", "ISSN": "0018-1560, 1573-174X", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "en", "libraryCatalog": "link.springer.com", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Articulation", "type": 1 }, { "tag": "Higher Education", "type": 1 }, { "tag": "Importance–performance analysis", "type": 1 }, { "tag": "Self-financing higher education", "type": 1 }, { "tag": "Strategic enrolment management", "type": 1 }, { "tag": "Sub-degree", "type": 1 } ], "collections": [], "relations": {}, "dateAdded": "2016-06-07T03:43:21Z", "dateModified": "2016-06-07T03:43:21Z" } }, { "key": "D7XES6XW", "version": 44, "library": { "type": "group", "id": 556391, "name": "KM References", "links": { "alternate": { "href": "https://www.zotero.org/groups/km_references", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/556391/items/D7XES6XW", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/km_references/items/D7XES6XW", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/556391/items/CCCNZR99", "type": "application/json" } }, "meta": { "createdByUser": { "id": 2502705, "username": "LU JIEQING", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/lu_jieqing", "type": "text/html" } } } }, "data": { "key": "D7XES6XW", "version": 44, "parentItem": "CCCNZR99", "itemType": "attachment", "linkMode": "linked_url", "title": "Snapshot", "accessDate": "2016-06-07T03:41:42Z", "url": "http://link.springer.com/article/10.1177%2F0092070397254003", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2016-06-07T03:41:42Z", "dateModified": "2016-06-07T03:41:42Z" } }, { "key": "CCCNZR99", "version": 44, "library": { "type": "group", "id": 556391, "name": "KM References", "links": { "alternate": { "href": "https://www.zotero.org/groups/km_references", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/556391/items/CCCNZR99", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/km_references/items/CCCNZR99", "type": "text/html" } }, "meta": { "createdByUser": { "id": 2502705, "username": "LU JIEQING", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/lu_jieqing", "type": "text/html" } } }, "creatorSummary": "Sinkula et al.", "parsedDate": "1997", "numChildren": 2 }, "data": { "key": "CCCNZR99", "version": 44, "itemType": "journalArticle", "title": "A framework for market-based organizational learning: Linking values, knowledge, and behavior", "creators": [ { "creatorType": "author", "firstName": "James M.", "lastName": "Sinkula" }, { "creatorType": "author", "firstName": "William E.", "lastName": "Baker" }, { "creatorType": "author", "firstName": "Thomas", "lastName": "Noordewier" } ], "abstractNote": "The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. 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