(http://creativityforlife.com/about/) Creativity for Life is intended to be an exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken your creativity.
\nCreativity for Life began many, many years ago as an experiment in the use of what was then a pretty new technology – the personal website. As the years went by, technology advanced to the point where I became able to ditch the stodgy hard-to-update content manager for the joyous ease of the WordPress blog! As always, though, the site is a work in progress – so please stay tuned and see how it evolves!
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To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt, and which is activated when people experience a motivation to reduce uncertainty. In two studies, we measure and manipulate uncertainty using different methods including: discrete uncertainty feelings, and an uncertainty reduction prime. The results of both studies demonstrated a negative bias toward creativity (relative to practicality) when participants experienced uncertainty. Furthermore, the bias against creativity interfered with participants’ ability to recognize a creative idea. 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