TY - JOUR TI - Designing for Innovation: Cooperation and Competition in English Cotton, Silk, and Pottery Firms, 1750–1860 AU - Casson, Catherine AU - Dodgson, Mark T2 - Business History Review AB - The ability to combine technological innovation with innovation in product design has been recognized by business historians as an important characteristic of a successful business. This article examines the use of product design as a source of competitive advantage by leading firms in the Manchester cotton, Macclesfield silk, and Staffordshire pottery sectors in the period 1750–1860. Four design strategies are identified: copying (direct imitation and adaptation), commissioning, capacity building, and collaboration. Distinction is made between proactive firms, which innovated whenever there was an opportunity, and reactive firms, which innovated only when necessary. DA - 2019/// PY - 2019 DO - 10.1017/S0007680519000643 DP - Cambridge University Press VL - 93 IS - 2 SP - 247 EP - 273 LA - en SN - 0007-6805, 2044-768X ST - Designing for Innovation UR - https://www.cambridge.org/core/journals/business-history-review/article/designing-for-innovation-cooperation-and-competition-in-english-cotton-silk-and-pottery-firms-17501860/F76202A3AA35B385A4A5AC6284F571F3 Y2 - 2021/06/24/14:21:56 KW - Business History and gender KW - Macclesfield silk sector KW - Manchester cotton sector KW - Staffordshire pottery sector KW - design strategies KW - fashion history KW - innovation KW - textile history ER -