@book{packard_hidden_2007, address = {Brooklyn}, title = {The hidden persuaders}, isbn = {978-0-9788431-0-6}, abstract = {The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. --from publisher description.}, language = {English}, publisher = {Ig}, author = {Packard, Vance Oakley and Miller, Mark Crispin}, year = {2007}, note = {OCLC: 780810777}, keywords = {Business and Power}, }