@article{rodrigues_three_2021, title = {Three {Historical} {Narratives} on {Advertising} {Self}-{Control} in {Brazil}}, volume = {13}, issn = {1755-750X, 1755-750X}, url = {https://www.emerald.com/insight/content/doi/10.1108/JHRM-03-2020-0013/full/html}, doi = {10.1108/JHRM-03-2020-0013}, abstract = {Abstract: The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official history concerning its origins that legitimates advertising self-control as a hegemonic narrative.}, language = {en}, number = {2}, urldate = {2021-09-20}, journal = {Journal of Historical Research in Marketing}, author = {Rodrigues, Laís and Costa, Alessandra de Sá Mello da and Hemais, Marcus Wilcox}, year = {2021}, note = {Code: Journal of Historical Research in Marketing Number: 2}, keywords = {Business history in Latin America}, pages = {85--111}, }