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"parsedDate": "2014-03-24", "numChildren": 1 }, "data": { "key": "8H2CP27K", "version": 2, "itemType": "book", "title": "The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers", "creators": [ { "creatorType": "author", "firstName": "Adam", "lastName": "Berke" }, { "creatorType": "author", "firstName": "Gregory", "lastName": "Fulton" }, { "creatorType": "author", "firstName": "Lauren", "lastName": "Vaccarello" } ], "abstractNote": "How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. 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