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The question is whether the classroom should mirror society or whether society will eventually mirror the classroom. If the classroom mirrors society, the responsibility of methods and content becomes an outwardly directed response. In essence, we simply copy what we see happening in technology within the business arena, such as blogs, Facebook, Twitter, or YouTube videos. If society will mirror the classroom, then the content and methods used can determine whether the potential for higher order thinking can be actualized within the society, as a whole, through the pedagogy of business communication. This actualization must come through the structure and use of an ethical core in teaching, with an understanding that technology has the power to both advance innovation and collaboration or mislead and distort, and it is the classroom facilitator's responsibility to foster the realization of the power of technology. The business world is challenging those of us who teach business communication to make use of technology in a more \"21st century\" manner; not so much in the use of technology, but more in the attitudes that shape its use. In addition to teaching how to use technology for communication, there is a strong push to teach appropriate ethics in its use within a reframed world view. This paper addresses how content and methods must be reframed and how professors must adopt a revised world view that aligns with a culturally diverse audience and a 24/7, communicative, free, and open environment. 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Wankel" }, { "creatorType": "contributor", "firstName": "Patrick", "lastName": "Blessinger" }, { "creatorType": "contributor", "firstName": "Charles", "lastName": "Wankel" } ], "abstractNote": "FRONT COVER; INCREASING STUDENT ENGAGEMENT AND RETENTION USING MULTIMEDIA TECHNOLOGIES: VIDEO ANNOTATION, MULTIMEDIA APPLICATIONS, VIDEOCONFERENCING AND TRANSMEDIA STORYTELLING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; PART I: ADOPTION OF MULTIMEDIA TECHNOLOGIES; INVENTIVE APPROACHES IN HIGHER EDUCATION: AN INTRODUCTION TO USING MULTIMEDIA TECHNOLOGIES; INTRODUCTION; ADOPTION PRINCIPLES; APPLICATION BENEFITS; THEORETICAL FRAMING; TECHNOLOGY; CHAPTER OVERVIEWS; CONCLUSION; REFERENCES; HIGHER EDUCATION: A MEDIUM IN SEARCH OF A MESSAGE; INTRODUCTION: THE MEDIUM; SHOULD CONTENT BE KING?, TEXTBOOKS AND CAPITALISMTECHNOLOGY AND TEACHING; KNOWLEDGE: EXPLICIT AND TACIT; GROUP TACIT KNOWLEDGE; FREEDOM AND LIBERATION; CONCLUSION: NEW SPACES FOR LEARNING; REFERENCES; PART II: APPLICATION OF MULTIMEDIA TECHNOLOGIES; USING TECHNOLOGY AND DIGITAL NARRATIVES TO ENGAGE DOCTORAL STUDENTS IN SELF-AUTHORSHIP AND LEARNING PARTNERSHIPS; INTRODUCTION; DOCTORAL STUDENTS AS ADULT LEARNERS; STUDENT DEVELOPMENT THEORY, SELF-AUTHORSHIP, AND LEARNING PARTNERSHIPS; THE ROLE OF TECHNOLOGY AND DIGITAL STORYTELLING IN FOSTERING SELF-AUTHORSHIP; CONCLUSION; REFERENCES, LEARNING AND TEACHING AS COMMUNICATIVE ACTIONS: TRANSMEDIA STORYTELLINGINTRODUCTION; THEORETICAL FRAMEWORK: LEARNING AND TEACHING AS COMMUNICATIVE ACTIONS THEORY (LTCA); INTRODUCING A TRANSMEDIA CLASSROOM EXPERIENCE: A CASE STUDY; MODELING A TRANSMEDIA CLASSROOM EXPERIENCE: A CASE STUDY; DESIGNING WITH TRANSMEDIA; CLOSING DISCUSSION; REFERENCES; TECHNOLOGY AND THE CHANGING NATURE OF NARRATIVES IN LANGUAGE LEARNING AND TEACHING; INTRODUCTION; DIGITAL STORYTELLING; GAME NARRATIVES FOR LANGUAGE LEARNING; GAMES FOR LANGUAGE LEARNING; CONCLUSION; REFERENCES, PROMOTING ENGAGEMENT THROUGH A STUDENT-BUILT DIGITAL ATLAS OF MAORI STUDIESINTRODUCTION; THE TE KAWA A MĀUI ATLAS; DATA COLLECTION; FINDINGS; ENGAGEMENT IN THE DIGITAL; CHALLENGES OF DIGITAL MAPPING; CONCLUDING REMARKS AND FUTURE STUDIES; ACKNOWLEDGEMENTS; REFERENCES; APPENDIX A: OTHER COURSE ASSIGNMENTS; APPENDIX B: DIGITAL TOOLS; APPENDIX C: DATA COLLECTION; LEARNER ENGAGEMENT IN AN INTERCULTURAL VIRTUAL EXPERIENCE; INTRODUCTION; THE GOAL OF A VIRTUAL CLASS PROJECT; METHODOLOGY FOR OVERALL ASSESSMENT OF THE PROJECT; THE ONLINE CLASSROOM EXPERIENCE, EXPECTATIONS AND FEEDBACKS OF CUNY AND KHU STUDENTSLEARNING ASSESSMENT BASED ON KOLB'S EXPERIENTIAL MODEL; CHARACTERISTICS OF DIFFERENT LEARNER MODES ACCORDING TO THE LEARNER SKILLS PROFILE (LSP); LEARNING STYLES TYPE GRID; FINDINGS ON KOLB'S LEARNING STYLES; CONCLUDING REMARKS; NOTES; REFERENCES; VIDEO ANNOTATION FOR COLLABORATIVE CONNECTIONS TO LEARNING: CASE STUDIES FROM AN AUSTRALIAN HIGHER EDUCATION CONTEXT; INTRODUCTION; THE DEVELOPMENT OF ANNOTATABLE VIDEO AS A LEARNING TOOL; THE STORY OF MAT'S EVOLUTION; KEY STAKEHOLDERS TEST THE PRE-PRODUCTION MAT DESIGN; THE FIRST MAT TRIAL, THE PILOT STUDY, Multimedia and video related technologies are reshaping and reframing the practice of teaching and learning in higher education. 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