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伴随着中国互联网行业格局的逐渐稳定，越来越多的互联网“大佬”开始出来抛出“中国互联网已经进入下半场”的论调。在笔者看来，随着中国互联网当中以阿里巴巴和腾讯微代表的巨无霸型互联网企业开始伸出投资并购的“魔掌”后，中国互联网行业也已经从群雄逐鹿开始逐渐进入了两大阵型相对峙的一个阶段，而相对于各路英雄辈出的时期，如今的确已经来到另一个“半场”的阶段。

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既然行业普遍认为中国互联网已经进入“下半场”，那“下半场”应该怎么“踢”，朝哪里“踢”则成了新的话题。在中国互联网如今充分发展的今天，连自行车、公寓等等互联网+跨界领域也被大大小小的互联网公司所占据的充分竞争的时代，更多的互联网企业看到的“下半场”则应该是在国门之外的广阔市场。

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掌阅科技创始人张凌云在今年的第三届世界互联网大会上就曾经公开表示，在中国市场已取得足够经验和锻炼的互联网文化企业应该加快走出去，灿烂的中华文化加一流的技术让我们在到全球任何一个国家都有竞争力。掌阅创始人张凌云介绍，作为一家中国的阅读企业，面对海外当地企业的激烈竞争，能够迅速打开局面并非一蹴而就。首先，掌阅在服务国内几亿用户的过程中，积累了国际一流的数字阅读技术，包括精排版的制作、阅读引擎的开发、版权的保护、粉丝的社交等；其次掌阅有大量受年轻读者喜爱的书籍，包括出版、网络文学和漫画，更接地气，能迅速聚拢年轻华语读者群。无独有偶，在第三届世界互联网大会上来自APUS创始人兼CEO李涛也公开表示，“一带一路”在互联网领域同样适用。

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数据显示，全球总人口数为60亿，但还存在30多亿的人上不了网，他们绝大多数分布在发展中国家和不发达国家，这也为以APUS为代表的中国互联网企业带来机会。同时，也让世界各国有机会搭乘中国互联网发展的快车，共享互联网发展的机遇和成果。“预计到2017年将累计投入60亿卢比在印度市场，作为印度专项投资基金和市场拓展与用户推广基金，以帮助印度互联网市场的增长；APUS还将继续加强印度区域运营中心与研发中心建设，预计到2017年底在印度分公司招募到200名员工。”李涛认为，在国门以外留着更大的市场给中国互联网企业。

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但是不可否认的是，与其他行业的走出去相比，互联网的走出国门需要克服更多的困难。其中人才无疑是最大的难点，而互联网当中，人才却恰恰是最重要的一环。据职场社交平台领英（LinkedIn）发布的《一带一路人才白皮书》显示，当前中国企业在海外人才布局方面面临三大挑战，包括难以触及高级别海外人才、缺乏找到合适候选人的渠道，和缺乏全球范围内的雇主品牌认知度。海外人才布局是中国企业能否成功“走出去”的关键，但当前中国企业的人才全球化进程还显不足，与本地人力市场的深度融合，将成为中国企业走向海外，适应人才多元化和本地化的必经之路。

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