p. 4: \"How much longer until as organisations we stop thinking of ‘digital’ as something separate that needs its own department or strategy? No one under the age of 20 talks about digital anything; it is simply woven into the way they live. Theirs is a generation that expects everything to be connected, open and, crucially, shareable and available for their own re-use.\"
\n\n
p. 4; \"Another factor at play here is the harsh reality that the websites of many cultural organisations are a bit rubbish. They lack editorial voice, technical flexibility and good design. It is also important to note that audiences are not finding and consuming content on websites as much anymore, they are immersed in the social media ecosystem, discovering and using content in those channels, away from its source.\"
\np. 15: \"Audience segments and frameworks based on lifestyle and demographics are immensely useful when developing marketing plans but can feel inadequate when looking to respond to audience needs online, which can display multitudes of interests, motivations and behaviours that are hard to segment according to lifestyle or demographic type. A more wideranging approach to understanding audiences is needed.\"
\np. 34: \"On Twitter, of the three different times of day that we tested content, 10.00am had the most engagement, whereas on Facebook 10.00am and 2.00pm had very similar levels of engagement. We also learned that on Twitter, content created to stimulate a share was the most successful content type, whereas on Facebook people responded best to a question.\"
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"creatorSummary": "Haile", "parsedDate": "2014-03-09", "numChildren": 1 }, "data": { "key": "QB2IPXJK", "version": 17, "itemType": "webpage", "title": "What You Think You Know About the Web Is Wrong", "creators": [ { "creatorType": "author", "firstName": "Tony", "lastName": "Haile" } ], "abstractNote": "", "websiteTitle": "", "websiteType": "", "date": "2014-03-09", "publisher": "", "place": "", "DOI": "", "citationKey": "", "url": "http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/?utm_content=buffera4100&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer", "accessDate": "2015-03-07T08:29:08Z", "shortTitle": "", "language": "", "rights": "", "extra": "", "tags": [ { "tag": "metrics" } ], "collections": [], "relations": {}, "dateAdded": "2015-03-07T08:29:08Z", "dateModified": "2015-03-07T08:31:01Z" } }, { "key": "S2F73AUC", "version": 17, "library": { "type": "group", "id": 329784, "name": "Online Collection", "links": { "alternate": { "href": "https://www.zotero.org/groups/online_collection", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/329784/items/S2F73AUC", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/online_collection/items/S2F73AUC", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/329784/items/QB2IPXJK", "type": "application/json" } }, "meta": { "createdByUser": { "id": 322907, "username": "lottebelice", "name": "Lotte Belice", "links": { "alternate": { "href": "https://www.zotero.org/lottebelice", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "S2F73AUC", "version": 17, "parentItem": "QB2IPXJK", "itemType": "note", "note": "Research across the Chartbeat network has shown that if you can hold a visitor’s attention for just three minutes they are twice as likely to return than if you only hold them for one minute.
\n\n
A widespread assumption is that the more content is liked or shared, the more engaging it must be, the more willing people are to devote their attention to it. However, the data doesn’t back that up. We looked at 10,000 socially-shared articles and found that there is no relationship whatsoever between the amount a piece of content is shared and the amount of attention an average reader will give that content.
\n\n
Social is not the silver bullet of the Attention Web.
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