Accession Number: 59258434; Soontae An 1; Stern, Susannah 2; Affiliations: 1: Associate Professor, Division of Media Studies, Ewha Womans University, Seoul, Korea; 2: Associate Professor, Department of Communicaiton Studies, University of San Diego; Issue Info: Spring2011, Vol. 40 Issue 1, p43; Thesaurus Term: ADVERTISING & children; Thesaurus Term: ADVERTISING; Thesaurus Term: MARKETING; Thesaurus Term: INTERNET advertising; Thesaurus Term: INTERNET marketing; Thesaurus Term: ADVERTISING effectiveness; Thesaurus Term: CONSUMER behavior; Thesaurus Term: BRAND identification; Subject Term: CHILDREN'S advertising; Subject Term: GAMES; Subject Term: INTERNET games; Subject Term: CHILDREN'S mass media; NAICS/Industry Codes: 541850 Display Advertising; NAICS/Industry Codes: 541890 Other Services Related to Advertising; NAICS/Industry Codes: 339932 Game, Toy, and Children's Vehicle Manufacturing; NAICS/Industry Codes: 519130 Internet Publishing and Broadcasting and Web Search Portals; Number of Pages: 14p; Illustrations: 1 Black and White Photograph, 1 Graph; Document Type: Article
", "tags": [], "relations": {}, "dateAdded": "2011-06-28T08:27:44Z", "dateModified": "2011-06-28T08:27:44Z" } }, { "key": "UF2523J8", "version": 1, "library": { "type": "group", "id": 31378, "name": "Marketing Communication", "links": { "alternate": { "href": "https://www.zotero.org/groups/marketing_communication", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/31378/items/UF2523J8", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/marketing_communication/items/UF2523J8", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/31378/items/GW5BH6NN", "type": "application/json" } }, "meta": { "createdByUser": { "id": 421423, "username": "dahl", "name": "Stephan Dahl", "links": { "alternate": { "href": "https://www.zotero.org/dahl", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "UF2523J8", "version": 1, "parentItem": "GW5BH6NN", "itemType": "note", "note": "Copyright of Journal of Advertising is the property of M.E. Sharpe Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
", "tags": [], "relations": {}, "dateAdded": "2011-06-28T08:27:44Z", "dateModified": "2011-06-28T08:27:44Z" } }, { "key": "IRJFMX65", "version": 1, "library": { "type": "group", "id": 31378, "name": "Marketing Communication", "links": { "alternate": { "href": "https://www.zotero.org/groups/marketing_communication", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/31378/items/IRJFMX65", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/marketing_communication/items/IRJFMX65", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/31378/items/GW5BH6NN", "type": "application/json" } }, "meta": { "createdByUser": { "id": 421423, "username": "dahl", "name": "Stephan Dahl", "links": { "alternate": { "href": "https://www.zotero.org/dahl", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "IRJFMX65", "version": 1, "parentItem": "GW5BH6NN", "itemType": "note", "note": "This study tested one currently used advertising break for an advergame to see whether its presence helped children recognize the promotional nature of the advergame and mitigated the effects of advertising within the game. With the Persuasion Knowledge Model (PKM) as the theoretical frame, the experiment required that 112 children, aged 8 to 11, play an advergame in which visual and/or audio formats of the ad break were present or absent. Results showed that none of the ad breaks helped children to clearly detect the commercial nature of the game. Also, the presence of the ad break was not linked to children’s correct identification of the persuasive agent. The ad break did mitigate advertising effects on children, however, evidenced by decreased desire for and memory of the advertised product. [ABSTRACT FROM AUTHOR]
", "tags": [], "relations": {}, "dateAdded": "2011-06-28T08:27:44Z", "dateModified": "2011-06-28T08:27:44Z" } }, { "key": "GW5BH6NN", "version": 1, "library": { "type": "group", "id": 31378, "name": "Marketing Communication", "links": { "alternate": { "href": "https://www.zotero.org/groups/marketing_communication", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/31378/items/GW5BH6NN", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/marketing_communication/items/GW5BH6NN", "type": "text/html" } }, "meta": { "createdByUser": { "id": 421423, "username": "dahl", "name": "Stephan Dahl", "links": { "alternate": { "href": "https://www.zotero.org/dahl", "type": "text/html" } } }, "creatorSummary": "Soontae An and Stern", "parsedDate": "2011", "numChildren": 4 }, "data": { "key": "GW5BH6NN", "version": 1, "itemType": "journalArticle", "title": "MITIGATING THE EFFECTS OF ADVERGAMES ON CHILDREN.", "creators": [ { "creatorType": "author", "firstName": "", "lastName": "Soontae An" }, { "creatorType": "author", "firstName": "Susannah", "lastName": "Stern" } ], "abstractNote": "", "publicationTitle": "Journal of Advertising", "publisher": "", "place": "", "date": "Spring2011 2011", "volume": "40", "issue": "1", "section": "", "partNumber": "", "partTitle": "", "pages": "43-56", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "Article", "citationKey": "", "url": "http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=59258434&site=ehost-live", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "00913367", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "ADVERTISING" }, { "tag": "ADVERTISING & children" }, { "tag": "ADVERTISING effectiveness" }, { "tag": "BRAND identification" }, { "tag": "CHILDREN'S advertising" }, { "tag": "CHILDREN'S mass media" }, { "tag": "CONSUMER behavior" }, { "tag": "GAMES" }, { "tag": "INTERNET advertising" }, { "tag": "INTERNET games" }, { "tag": "INTERNET marketing" }, { "tag": "MARKETING" } ], "collections": [], "relations": {}, "dateAdded": "2011-06-28T08:27:44Z", "dateModified": "2011-06-28T08:27:44Z" } }, { "key": "5A2NR34R", "version": 1, "library": { "type": "group", "id": 31378, "name": "Marketing Communication", "links": { "alternate": { "href": "https://www.zotero.org/groups/marketing_communication", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/31378/items/5A2NR34R", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/marketing_communication/items/5A2NR34R", "type": "text/html" } }, "meta": { "createdByUser": { "id": 421423, "username": "dahl", "name": "Stephan Dahl", "links": { "alternate": { "href": "https://www.zotero.org/dahl", "type": "text/html" } } }, "creatorSummary": "Nelson et al.", "parsedDate": "2007", "numChildren": 0 }, "data": { "key": "5A2NR34R", "version": 1, "itemType": "journalArticle", "title": "Physical activity and public health in older adults. Recommendation from the American College of Sports Medicine and the American Heart Association", "creators": [ { "creatorType": "author", "firstName": "M. E", "lastName": "Nelson" }, { "creatorType": "author", "firstName": "W. J", "lastName": "Rejeski" }, { "creatorType": "author", "firstName": "S. N", "lastName": "Blair" }, { "creatorType": "author", "firstName": "P. W", "lastName": "Duncan" }, { "creatorType": "author", "firstName": "J. O", "lastName": "Judge" }, { "creatorType": "author", "firstName": "A. C", "lastName": "King" }, { "creatorType": "author", "firstName": "C. A", "lastName": "Macera" }, { "creatorType": "author", "firstName": "C.", "lastName": "Castaneda-Sceppa" } ], "abstractNote": "", "publicationTitle": "Circulation", "publisher": "", "place": "", "date": "2007", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "CIRCULATIONAHA. 107.185650", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [], "relations": {}, "dateAdded": "2011-06-01T08:35:46Z", "dateModified": "2011-06-01T08:35:46Z" } } ]