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            "title": "Market Orientation: Antecedents and Consequences",
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            "abstractNote": "This research addresses three questions: (1) Why are some organizations more market-oriented thanothers? (2) What effect does a market orientation have on employees and business performance? (3)Does the linkage between a market orientation and business performance depend on the environmentalcontext? The findings from two national samples suggest that a market orientation is related to top man-agement emphasis on the orientation, risk aversion of top managers, interdepartmental conflict and con-nectedness, centralization, and reward system orientation. Furthermore, the findings suggest that a mar-ket orientation is related to overall (judgmental) business performance (but not market share), employees'organizational commitment, and esprit de corps. Finally, the linkage between a market orientation andperformance appears to be robust across environmental contexts that are characterized by varying de-grees of market turbulence, competitive intensity, and technological turbulence.",
            "publicationTitle": "Journal of Marketing",
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            "date": "July 1993",
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