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Despite numerous algorithm changes, one thing has not changed. Google STILL wants to show the best web pages to its users. But what constitutes the \"best\"? The answer is quite simple - the best content is the content that the visitors want to see. Not very helpful? This book is packed with practical and actionable advice on what Google actually wants, and how you can deliver it with a simple mindset shift - by thinking in terms of \"share-bait\" and \"link bait\". Share bait is content that your visitors want to share with their friends, family and followers. Link bait is the type of content that other webmasters, who have the power to link out to other content, will want to link to.Creating this type of content will give you an unfair advantage as your content has a better chance of not only ranking well, but sticking in the search engines. How to Write Great Website Content in 2019 is a book packed with ideas, tips and strategies, for creating the most captivating, inspiring and fascinating content for your web site. By keeping your visitors happy, you won't have to worry about search engine algorithm changes, or Google slaps. The search engines will want to show your content to their users. 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Buchhandelsausgabe", "creators": [ { "creatorType": "author", "firstName": "Jörg", "lastName": "Dieter" } ], "abstractNote": "Dies ist ein Buch über Websites. Es handelt davon, wie sie gelesen und geschrieben werden und wie man das lernen kann. Der Redakteur einer Tageszeitung geht mit Sprache anders um als der Autor eines Romans. Der Grund dafür ist einfach: Tageszeitungen und Romane erfüllen ganz verschiedene Funktionen im kommunikativen Prozess, sie werden unterschiedlich gelesen, daher müssen sie sprachlich auch anders gestaltet werden. Websites stellen eine besondere Form des sprachlichen Ausdrucks dar, die sowohl an ihre Leser als auch an ihre Autoren ganz neue Anforderungen stellt. 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Was Sie als Webprofi über das Schreiben guter Texte wissen müssen", "creators": [ { "creatorType": "author", "firstName": "Bettina", "lastName": "Blaß" }, { "creatorType": "author", "firstName": "Stefanie", "lastName": "Teufel" } ], "abstractNote": "", "series": "", "seriesNumber": "", "volume": "", "numberOfVolumes": "", "edition": "Auflage: 1., Aufl.", "date": "15. April 2003", "publisher": "Markt+Technik", "place": "München/Germany", "originalDate": "", "originalPublisher": "", "originalPlace": "", "format": "", "numPages": "136", "ISBN": "9783827265319", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "Deutsch", "libraryCatalog": "Amazon.com", "callNumber": "", "rights": "", "extra": "", "tags": [], "collections": [], "relations": {}, "dateAdded": "2014-10-15T08:18:53Z", "dateModified": "2014-10-15T08:18:53Z" } }, { "key": "XSPXFSJ2", "version": 12, "library": { "type": "group", "id": 296622, "name": "Schreiben für digitale Medien", "links": { "alternate": { "href": "https://www.zotero.org/groups/schreiben_fr_digitale_medien", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/296622/items/XSPXFSJ2", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/schreiben_fr_digitale_medien/items/XSPXFSJ2", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/296622/items/PZHDHMV7", "type": "application/json" } }, "meta": { "createdByUser": { "id": 488213, "username": "msauter", "name": "Martin Sauter", "links": { "alternate": { "href": "https://www.zotero.org/msauter", "type": "text/html" } } } }, "data": { "key": "XSPXFSJ2", "version": 12, "parentItem": "PZHDHMV7", "itemType": "attachment", "linkMode": "linked_url", "title": "Amazon.com Link", "accessDate": "2014-10-15T08:18:24Z", "url": "http://www.amazon.de/Handbuch-Webtexter-schreiben-Internet-X-media-press/dp/3540441042/ref=sr_1_12?s=books&ie=UTF8&qid=1413360783&sr=1-12&keywords=schreiben+web", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2014-10-15T08:18:24Z", "dateModified": "2014-10-15T08:18:24Z" } }, { "key": "PZHDHMV7", "version": 12, "library": { "type": "group", "id": 296622, "name": "Schreiben für digitale Medien", "links": { "alternate": { "href": "https://www.zotero.org/groups/schreiben_fr_digitale_medien", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/296622/items/PZHDHMV7", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/schreiben_fr_digitale_medien/items/PZHDHMV7", "type": "text/html" } }, "meta": { "createdByUser": { "id": 488213, "username": "msauter", "name": "Martin Sauter", "links": { "alternate": { "href": "https://www.zotero.org/msauter", "type": "text/html" } } }, "creatorSummary": "Schmider", "parsedDate": "2003-02-14", "numChildren": 1 }, "data": { "key": "PZHDHMV7", "version": 12, "itemType": "book", "title": "Handbuch für Webtexter. So schreiben Sie fürs Internet", "creators": [ { "creatorType": "author", "firstName": "Ekkehard", "lastName": "Schmider" } ], "abstractNote": "Das Handbuch für Webtexter fasst ein heißes Eisen an: Texten für das Internet. Wie unterscheiden sich Webtexte von ihren gedruckten Vorfahren? Warum kann ich nicht einfach meine bewährten Konzepte ins Web übertragen? Welche Faustregeln gibt es für Texte im Web? Dieses Buch bleibt keine Antwort schuldig: Beispiele aus der Praxis belegen, wie wichtig die Wahl der richtigen Worte ist und wie man aktive, klare, persönliche, spannende, strukturierte, funktionale, kurz: einfach überzeugendere Texte schreibt. Die Vermittlung der Techniken für wirkungsvolle Texte ist eingebettet in Informationen zu Zielgruppen, Gestaltung und Vermarktung des eigenen Web-Auftritts. Tebellen und zahlreiche Illustrationen erhöhen den Gebrauchswert des Buches.", "series": "", "seriesNumber": "", "volume": "", "numberOfVolumes": "", "edition": "Auflage: 1", "date": "14. 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