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The findings showed that, between task-oriented and task-free consumers, the patterns of the effects of the two dimensions of web aesthetics on perceived online service quality and satisfaction are dissimilar. However, regardless of the presence or absence of purchase tasks, aesthetic formality significantly influences perceived online service quality, and aesthetic appeal significantly influences satisfaction. In addition, the effect of aesthetic appeal on satisfaction is negative for task-oriented consumers. Managerial implications on how to manipulate web aesthetics to achieve superior online service quality and high consumer satisfaction are offered.", "publicationTitle": "Journal of Business Research", "publisher": "", "place": "", "date": "September 2010", "volume": "63", "issue": "9–10", "section": "", "partNumber": "", "partTitle": "", "pages": "935-942", "series": "Advances in Internet Consumer Behavior& Marketing Strategy", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "Journal of Business Research", "DOI": "10.1016/j.jbusres.2009.01.016", "citationKey": "", "url": "http://www.sciencedirect.com/science/article/pii/S0148296309002124", "accessDate": "2015-07-27T15:32:53Z", "PMID": "", "PMCID": "", "ISSN": "0148-2963", "archive": "", "archiveLocation": "", "shortTitle": "Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment", "language": "", "libraryCatalog": "ScienceDirect", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Internet shopper behavior", "type": 1 }, { "tag": "Internet surfer behavior", "type": 1 }, { "tag": "Online service quality", "type": 1 }, { "tag": "Satisfaction", "type": 1 }, { "tag": "Web aesthetics", "type": 1 }, { "tag": "Web atmospherics", "type": 1 } ], "collections": [ "TS2PGGCQ" ], "relations": {}, "dateAdded": "2015-07-27T15:32:53Z", "dateModified": "2015-07-27T15:32:53Z" } }, { "key": "N5QPINJR", "version": 522, "library": { "type": "group", "id": 271339, "name": "D-Werft VP4 Recommendation", "links": { "alternate": { "href": "https://www.zotero.org/groups/d-werft_vp4_recommendation", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/271339/items/N5QPINJR", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/d-werft_vp4_recommendation/items/N5QPINJR", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/271339/items/MBT3JVCW", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1980511, "username": "k.bass", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/k.bass", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "N5QPINJR", "version": 522, "parentItem": "MBT3JVCW", "itemType": "attachment", "linkMode": "imported_url", "title": "ScienceDirect Full Text PDF", "accessDate": "2015-07-27T15:29:30Z", "url": "http://www.sciencedirect.com/science/article/pii/S0148296308000210/pdfft?md5=b32771efdcfb634fba9d37e9f9fa656f&pid=1-s2.0-S0148296308000210-main.pdf", "note": "", "contentType": "application/pdf", "charset": "", "filename": "Hausman und Siekpe - 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The psychology of crm. Int J Cust Relatsh Manag 2002; http://www.superboss.co.uk/articles2main.htm]. Recent research suggests that these failures reflect poor website design, yet this research lacks the specificity necessary to provide practical recommendations for improving site performance [Rosen EE, Purinton E. Website design: viewing the web as a cognitive landscape. J Bus Res 2004; 57:787–94]. This study fills that gap by providing specific recommendations regarding website design elements that generate positive managerial outcomes. First, the study tests a wide range of design elements to determine those that provide human elements and computer elements. 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"lastName": "Klaassen" } ], "abstractNote": "A personalized system is one that generates unique output for each individual. As a result, personalization has transformed the interaction between the user and the system, and specific new usability issues have arisen. Methods used for evaluating personalized systems should be able to reveal the issues and problems specifically associated with personalization. Therefore this study evaluated three of the most common test methods used to detect usability problems in a personalized search engine. This was done by comparing the comments generated from thinking-aloud, questionnaires, and interviews. Questionnaires and interviews appear to be more useful for assessing specific usability issues for personalization, whereas thinking-aloud generates more comments on the usefulness of the system in the intended context of use and identifies the most critical and serious problems. Interviews, on the other hand, appear to yield a disproportionate number of positive comments. During the formative evaluation of a personalized system it is best to use a combination of thinking-aloud and questionnaires. 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