[ { "key": "X87THGHE", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/X87THGHE", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/X87THGHE", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/QZ6EU9G9", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "X87THGHE", "version": 6, "parentItem": "QZ6EU9G9", "itemType": "note", "note": "

Books are books but they are also containers of ideas, worlds, beliefs, philosophies, attitudes, world-views, etc. As such, they “comp” to life. Busting them out of the “book” pond and into the ocean used to be difficult, scary, and, really, undoable save for some “no brainers.” Not so, now. Again, not every time. But more often than not.

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "5R4QZ5Q7", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/5R4QZ5Q7", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/5R4QZ5Q7", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/FJ33PFI3", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "5R4QZ5Q7", "version": 6, "parentItem": "FJ33PFI3", "itemType": "note", "note": "

Liquid & Linked

\n

Strategy: Liquid Ideas that own a disproportionate share of popular culture

\n

Liquid Content: can spread, can spread - but still stays connected to the original stories

\n

Away from 30sec TV centric to multi space

\n

10:56 - 70:20:10 Rule for Content Management

\n\n

13:56 - Where Consumer Research is going

\n\n

Change in Production Processes:

\n", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "XMGIITV4", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/XMGIITV4", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/XMGIITV4", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/IGRDE3V8", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "XMGIITV4", "version": 6, "parentItem": "IGRDE3V8", "itemType": "note", "note": "
The paper presents three strategic options for media companies: a syndication
\n
strategy, a portal strategy, and a mobile virtual network operator strategy
", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "I5EV8NIU", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/I5EV8NIU", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/I5EV8NIU", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/BAWJWRID", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } } }, "data": { "key": "I5EV8NIU", "version": 6, "parentItem": "BAWJWRID", "itemType": "attachment", "linkMode": "linked_url", "title": "Google Books Link", "accessDate": "2014-05-18T13:00:00Z", "url": "http://books.google.nl/books?id=mwSCAgAAQBAJ", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "5EZJI2FC", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/5EZJI2FC", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/5EZJI2FC", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/RSNCB2MJ", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } } }, "data": { "key": "5EZJI2FC", "version": 6, "parentItem": "RSNCB2MJ", "itemType": "attachment", "linkMode": "linked_url", "title": "Google Books Link", "accessDate": "2014-05-18T12:50:07Z", "url": "http://books.google.nl/books?id=ep2kuk7idmkC", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "8KDV5QSF", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/8KDV5QSF", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/8KDV5QSF", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/52W7PISF", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "8KDV5QSF", "version": 6, "parentItem": "52W7PISF", "itemType": "note", "note": "

Narrative types - maybe applicable

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "35DGBUCJ", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/35DGBUCJ", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/35DGBUCJ", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/347IWNZ5", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "35DGBUCJ", "version": 6, "parentItem": "347IWNZ5", "itemType": "note", "note": "

non language ways to narrate

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "J8AN6AXI", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/J8AN6AXI", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/J8AN6AXI", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/NRVU6A3S", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "J8AN6AXI", "version": 6, "parentItem": "NRVU6A3S", "itemType": "note", "note": "

From Plot to Character to World: p 48

\n

Importance of character to relate to, but\"many transmedia narratives aren't the story of once character at all, but the story of a world\"

\n

The world becomes a character itself - p49

\n

\"the story of a world at the center\"

\n

the moves on to techniques on how to do it and has 10 principles in conclusion

\n

hermeunitic codes

\n

migratory cures

\n

negative capability

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "SHWAXK9G", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/SHWAXK9G", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/SHWAXK9G", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/X7JJQJGT", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "SHWAXK9G", "version": 6, "parentItem": "X7JJQJGT", "itemType": "note", "note": "

Visual Matrix to define channels\"\"

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "6RDM6IPB", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/6RDM6IPB", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/6RDM6IPB", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/CN4NI2IP", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "6RDM6IPB", "version": 6, "parentItem": "CN4NI2IP", "itemType": "note", "note": "

Digital Omnivores:

\n", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "ANBG925W", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/ANBG925W", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/ANBG925W", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/HMXPAD5X", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } } }, "data": { "key": "ANBG925W", "version": 6, "parentItem": "HMXPAD5X", "itemType": "attachment", "linkMode": "linked_url", "title": "Google Books Link", "accessDate": "2014-05-30T08:48:07Z", "url": "http://books.google.nl/books?id=-JGOAgAAQBAJ", "note": "", "contentType": "text/html", "charset": "", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "ZQA9C9ZP", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/ZQA9C9ZP", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/ZQA9C9ZP", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/HMXPAD5X", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "ZQA9C9ZP", "version": 6, "parentItem": "HMXPAD5X", "itemType": "note", "note": "

Media Convergence - key to look at social drivers (Jenking, Convergence Culture) more than technicial drivers

\n

Definition Convergence - manyfold: Blurring of boundaries of i.e.:

\n\n

For newsroom specific meaning around digital vs print:

\n\n

Bressers and Meeds (2007) - 4 areas to help drive convergence in organizations:

\n\n

Adoption Management KEY to bring together different cultures from print and online

\n

More channels is rarely a good choice for media - so just putting multimedia in everything does not add value; there needs to be a link between the task or communicative problem at hand and channels available

\n

The importance of User Generated content for Journalism - potential competition; entry hurdle much lower

\n

Journalism & Ethics - online research, depth of research; from hierarchy to network; journalist role of safekeeper of truth and facts challenged.

\n

\"Journalists in a network must acknowledge that they can only retain power if they share it\" (with bloggers, etc others who create UGC)

\n

 

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "KJPPTVHQ", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/KJPPTVHQ", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/KJPPTVHQ", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/XRFRQTSM", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "KJPPTVHQ", "version": 6, "parentItem": "XRFRQTSM", "itemType": "note", "note": "

Leaked Strategy Report - provides highlight on what to focus on in strategy

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "W9BD24ZA", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/W9BD24ZA", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/W9BD24ZA", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/IWAZEK8V", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "W9BD24ZA", "version": 6, "parentItem": "IWAZEK8V", "itemType": "note", "note": "Power Shift between media global companies and consumers on crating culture \"power and decisions taken in a teenagers bedroom and in the boardroom\"
Change for all in industry - drivers technology, social,
Impact on process, products, law, etc
\"mix/remix\" culture
media work as a practice that would (or should) generate endless opportunities for people to form ‘communities of interest’ around content.
Editorial for magazine containing articles around convergence - privacy, crowd sourcing etc discussions
", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "TPD7QRFC", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/TPD7QRFC", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/TPD7QRFC", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/BCPVWZHC", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "TPD7QRFC", "version": 6, "parentItem": "BCPVWZHC", "itemType": "note", "note": "

87% crave the ability to see events through characters eyes

\n

(Survey)

\n

88% want to do good (p 7)

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "9XNK7AAX", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/9XNK7AAX", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/9XNK7AAX", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/4PSITW2A", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "9XNK7AAX", "version": 6, "parentItem": "4PSITW2A", "itemType": "note", "note": "

Interesting quote from Srivastava, Lina. (2012). How Storytelling Can Address the Complex and Intertwining
Issues of Modern Society. Retrieved January 5, 2013, from http://www.
good.is/posts/how-storytelling-can-address-the-complex-and-intertwiningissues-
of-modern-society

\n

What we need are architects that have a bird’s eye view and can combine story, social transformation and technology. Not as a manager but as a strategic vision builder for a project. (Srivastava, 2012)

\n

 

", "tags": [], "relations": {}, "dateAdded": "2014-09-29T18:16:53Z", "dateModified": "2014-09-29T18:16:53Z" } }, { "key": "UVKM9HC8", "version": 6, "library": { "type": "group", "id": 269582, "name": "Transmedia Literature", "links": { "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/269582/items/UVKM9HC8", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/transmedia_literature/items/UVKM9HC8", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/269582/items/77GFFK4G", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1780797, "username": "kevyneva", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/kevyneva", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "UVKM9HC8", "version": 6, "parentItem": "77GFFK4G", "itemType": "note", "note": "

Very interesting expansions of current Media Concepts / Terms:

\n

focus on convergence culture - with connections from people to people across media - the device is secondary

\n

from participatory creation of culture focus moves to acts of curation and circulation

\n

Stickiness (\"lock down content and meter access\") and spreadability (\"empower consumers to spread the word\") two core concepts - seemingly contradictory

\n

Spreadable (a \"gift\" designed to spread) vs Viral (like the smallpox-soaked blanket that spreads unknowingly) - Conscious vs Unconscious decision to circulate

\n

The permission to appropriate, transform and remix is built in to the content

\n

Gift economy (internet users) vs Market economy (media houses)

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Curating and Circulating key act in creating culture; not blogger vs journalist but thes are two different aspects of creating culture

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Moloney Thesis compares Jenkins 7 principles of Transmedia storytelling (Revenge of the Unicorn) and applies those to Journalism. Makes case that applicable for complex stories. 

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Storyworld building in Journalism: It is not the task of a journalist to build that world, but to explore its many possible stories in the most enlightening way — or to facilitate the public doing that for itself. If journalism has fallen short it is in its effort to simplify and make more approachable issues and events that defy simplification (moloney 2011).

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„We are simply storytellers. What separates us from fiction writers is a respect for the facts and a standard for solid research and fact checking.“

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Kristof argues that to inspire action journalists must first tell compelling stories about individuals rather than statistics. They could also provide an outlet for action that may actually help that individual. Transmedia storytelling techniques would not only reach wider publics, but provide deeper engagement with the story being told, more context and a conversation about the issue rather than just a lecture. ((moloney 2011).

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To reach the public with a story we journalists see as important or compelling means that we must find the public where it already dwells. There we must engage readers so that they are more likely to pay attention to the story, share it, interact with it, contribute to it and understand its complexities. Ideally, like the fans of Lost, they may be so engaged that they take the story into their lives and seek out more informational depth on their own.

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p 168 Article

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