[
    {
        "key": "SQP92PZG",
        "version": 10,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/SQP92PZG",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/SQP92PZG",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "numChildren": 0
        },
        "data": {
            "key": "SQP92PZG",
            "version": 10,
            "itemType": "webpage",
            "title": "The University Library as Incubator for Digital Scholarship (EDUCAUSE Review) | EDUCAUSE.edu",
            "creators": [],
            "abstractNote": "",
            "websiteTitle": "",
            "websiteType": "",
            "date": "",
            "publisher": "",
            "place": "",
            "DOI": "",
            "citationKey": "",
            "url": "http://www.educause.edu/ero/article/university-library-incubator-digital-scholarship?utm_source=Informz&utm_medium=Email+marketing&utm_campaign=EDUCAUSE",
            "accessDate": "2014-07-17T12:09:11Z",
            "shortTitle": "",
            "language": "",
            "rights": "",
            "extra": "",
            "tags": [],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-07-17T12:09:11Z",
            "dateModified": "2014-07-17T12:09:11Z"
        }
    },
    {
        "key": "UIXX5ZEX",
        "version": 4,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/UIXX5ZEX",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/UIXX5ZEX",
                "type": "text/html"
            },
            "up": {
                "href": "https://api.zotero.org/groups/268610/items/D98JU4TK",
                "type": "application/json"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            }
        },
        "data": {
            "key": "UIXX5ZEX",
            "version": 4,
            "parentItem": "D98JU4TK",
            "itemType": "attachment",
            "linkMode": "linked_url",
            "title": "Snapshot",
            "accessDate": "2014-06-09T20:04:24Z",
            "url": "http://onlinelibrary.wiley.com/doi/10.1111/j.2044-8260.1998.tb01390.x/abstract",
            "note": "",
            "contentType": "text/html",
            "charset": "",
            "tags": [],
            "relations": {},
            "dateAdded": "2014-06-09T20:04:24Z",
            "dateModified": "2014-06-09T20:04:24Z"
        }
    },
    {
        "key": "D98JU4TK",
        "version": 4,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/D98JU4TK",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/D98JU4TK",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "creatorSummary": "Draycott and Dabbs",
            "parsedDate": "1998-09-01",
            "numChildren": 1
        },
        "data": {
            "key": "D98JU4TK",
            "version": 4,
            "itemType": "journalArticle",
            "title": "Cognitive dissonance 1: An overview of the literature and its integration into theory and practice in clinical psychology",
            "creators": [
                {
                    "creatorType": "author",
                    "firstName": "Simon",
                    "lastName": "Draycott"
                },
                {
                    "creatorType": "author",
                    "firstName": "Alan",
                    "lastName": "Dabbs"
                }
            ],
            "abstractNote": "Purpose. Clinical psychology may not be making full use of the experimental psychological research available to it. The purpose of this article is to review the literature on cognitive dissonance in order to assess its usefulness in developing and deconstructing clinical psychological therapies and practice. Methods. Experimental, theoretical and review articles were examined in relation to their possible clinical implications, and included in this review if they related to the arousal, maintenance and reduction of the state termed cognitive dissonance. Well replicated findings based on experimentally sound paradigms were integrated to produce an overall view of the evidence in favour of the existence of these processes, and of the principles behind them. Results. It is concluded that there is an effect on attitudes and behaviour of creating inconsistency in individuals, and that this is not explained away by alternative theories, which in many cases refer to special conditions which maximally arouse dissonance. The dissonant state lasts for a few minutes, but its effects can last for up to two weeks, and might be reinstated by reintroducing the original inconsistency. Individuals can react to dissonance through a variety of cognitive alterations which reinstate consistency. The choice of response is a function of its salience and the difficulty in its execution. Conclusions. The literature supports the existence of the phenomenon termed cognitive dissonance, and one can distil the principles underlying its production, maintenance and reduction. This body of literature may provide insights into the conduct of therapy generally, as well as into the mechanisms of specific therapies which may guide modifications or development of alternative interventions.",
            "publicationTitle": "British Journal of Clinical Psychology",
            "publisher": "",
            "place": "",
            "date": "September 1, 1998",
            "volume": "37",
            "issue": "3",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "341-353",
            "series": "",
            "seriesTitle": "",
            "seriesText": "",
            "journalAbbreviation": "",
            "DOI": "10.1111/j.2044-8260.1998.tb01390.x",
            "citationKey": "",
            "url": "http://onlinelibrary.wiley.com/doi/10.1111/j.2044-8260.1998.tb01390.x/abstract",
            "accessDate": "2014-06-09T20:04:24Z",
            "PMID": "",
            "PMCID": "",
            "ISSN": "2044-8260",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "Cognitive dissonance 1",
            "language": "en",
            "libraryCatalog": "Wiley Online Library",
            "callNumber": "",
            "rights": "1998 The British Psychological Society",
            "extra": "",
            "tags": [],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-06-09T20:04:24Z",
            "dateModified": "2014-06-09T20:04:24Z"
        }
    },
    {
        "key": "ZE6442MQ",
        "version": 3,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/ZE6442MQ",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/ZE6442MQ",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "creatorSummary": "Festinger",
            "parsedDate": "1962-10",
            "numChildren": 0
        },
        "data": {
            "key": "ZE6442MQ",
            "version": 3,
            "itemType": "journalArticle",
            "title": "Cognitive Dissonance",
            "creators": [
                {
                    "creatorType": "author",
                    "firstName": "Leon",
                    "lastName": "Festinger"
                }
            ],
            "abstractNote": "",
            "publicationTitle": "Scientific American",
            "publisher": "",
            "place": "",
            "date": "October, 1962",
            "volume": "",
            "issue": "",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "93-102",
            "series": "",
            "seriesTitle": "",
            "seriesText": "",
            "journalAbbreviation": "",
            "DOI": "",
            "citationKey": "",
            "url": "",
            "accessDate": "",
            "PMID": "",
            "PMCID": "",
            "ISSN": "",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "",
            "language": "",
            "libraryCatalog": "",
            "callNumber": "",
            "rights": "",
            "extra": "",
            "tags": [],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-06-09T12:40:15Z",
            "dateModified": "2014-06-09T12:40:15Z"
        }
    },
    {
        "key": "5F7CQ6AE",
        "version": 3,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/5F7CQ6AE",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/5F7CQ6AE",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "creatorSummary": "Kazdin",
            "parsedDate": "2000",
            "numChildren": 0
        },
        "data": {
            "key": "5F7CQ6AE",
            "version": 3,
            "itemType": "book",
            "title": "Encyclopedia of psychology",
            "creators": [
                {
                    "creatorType": "author",
                    "firstName": "Alan E",
                    "lastName": "Kazdin"
                }
            ],
            "abstractNote": "\"The American Psychological Association, under the editorial direction of Alan Kazdin, has produced an exceptional multidisciplinary and multicultural encyclopedia.\"--\"Outstanding Reference Sources,\" American Libraries, May 2001.",
            "series": "",
            "seriesNumber": "",
            "volume": "",
            "numberOfVolumes": "",
            "edition": "",
            "date": "2000",
            "publisher": "American Psychological Association ; Oxford University Press",
            "place": "Washington, D.C.; Oxford [Oxfordshire]; New York",
            "originalDate": "",
            "originalPublisher": "",
            "originalPlace": "",
            "format": "",
            "numPages": "",
            "ISBN": "1557986509  9781557986504  1557981876  9781557981875  1557986517  9781557986511  1557986525  9781557986528  1557986533  9781557986535  1557986541  9781557986542  155798655X  9781557986559  1557986568  9781557986566  1557986576  9781557986573",
            "DOI": "",
            "citationKey": "",
            "url": "",
            "accessDate": "",
            "ISSN": "",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "",
            "language": "English",
            "libraryCatalog": "Open WorldCat",
            "callNumber": "",
            "rights": "",
            "extra": "",
            "tags": [],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-06-09T12:40:15Z",
            "dateModified": "2014-06-09T12:40:15Z"
        }
    },
    {
        "key": "RKPZDACH",
        "version": 3,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/RKPZDACH",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/RKPZDACH",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "creatorSummary": "Devine et al.",
            "parsedDate": "1999",
            "numChildren": 0
        },
        "data": {
            "key": "RKPZDACH",
            "version": 3,
            "itemType": "bookSection",
            "title": "Moving beyond attitude change in the study of dissonance-related processes",
            "creators": [
                {
                    "creatorType": "author",
                    "firstName": "Patricia G.",
                    "lastName": "Devine"
                },
                {
                    "creatorType": "author",
                    "firstName": "John M.",
                    "lastName": "Tauer"
                },
                {
                    "creatorType": "author",
                    "firstName": "Kenneth E.",
                    "lastName": "Barron"
                },
                {
                    "creatorType": "author",
                    "firstName": "Andrew J.",
                    "lastName": "Elliot"
                },
                {
                    "creatorType": "author",
                    "firstName": "Kristen M.",
                    "lastName": "Vance"
                },
                {
                    "creatorType": "editor",
                    "firstName": "Eddie",
                    "lastName": "Harmon-Jones"
                },
                {
                    "creatorType": "editor",
                    "firstName": "Judson",
                    "lastName": "Mills"
                }
            ],
            "abstractNote": "In this chapter, the authors argue that outcome measures such as attitude change (or other ostensibly effective dissonance-reduction strategies, such as bolstering, self affirmation or trivialization) cannot provide evidence of the process assumptions of dissonance theory because such measures are silent regarding underlying processes. Thus, the methods most commonly used to test dissonance assumptions are limited in what they can reveal about the nature of the dissonance and whether dissonance-reduction strategies are effective in alleviating dissonance-related distress. Our position is that dissonance theorists have asked too much of attitude change (and other outcome measures). We suggest that more thorough and complete testing of dissonance theory may be possible if we expand our methodological tools in the assessment of dissonance. To this end, we offer one such tool, a measure of self-reported affect (the dissonance thermometer), and provide evidence supporting the efficacy of it as a measure that is sensitive to both dissonance induction and reduction. (PsycINFO Database Record (c) 2012 APA, all rights reserved). (from the chapter)",
            "bookTitle": "Cognitive dissonance: Progress on a pivotal theory in social psychology.",
            "series": "Science conference series",
            "seriesNumber": "",
            "volume": "",
            "numberOfVolumes": "",
            "edition": "",
            "date": "1999",
            "publisher": "American Psychological Association",
            "place": "",
            "originalDate": "",
            "originalPublisher": "",
            "originalPlace": "",
            "format": "",
            "pages": "297-323",
            "ISBN": "1-55798-565-0 (Hardcover)",
            "DOI": "",
            "citationKey": "",
            "url": "https://login.proxy.hil.unb.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=pzh&AN=1999-02244-012&site=ehost-live&scope=site",
            "accessDate": "2014-05-28T19:01:58Z",
            "ISSN": "",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "",
            "language": "",
            "libraryCatalog": "EBSCOhost",
            "callNumber": "",
            "rights": "",
            "extra": "",
            "tags": [
                {
                    "tag": "Attitude Change",
                    "type": 1
                },
                {
                    "tag": "Cognitive Dissonance",
                    "type": 1
                },
                {
                    "tag": "Cognitive Processes",
                    "type": 1
                },
                {
                    "tag": "Emotions",
                    "type": 1
                },
                {
                    "tag": "Measurement",
                    "type": 1
                },
                {
                    "tag": "Self Report",
                    "type": 1
                },
                {
                    "tag": "inadequacy of attitude change measures in examining processes underlying cognitive dissonance reduction & application of self-report affect measure",
                    "type": 1
                }
            ],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-06-09T12:40:15Z",
            "dateModified": "2014-06-09T12:40:15Z"
        }
    },
    {
        "key": "2KM48MSV",
        "version": 3,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/2KM48MSV",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/2KM48MSV",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "creatorSummary": "Harmon-Jones, Eddie and Harmon-Jones, Cindy",
            "parsedDate": "2008",
            "numChildren": 0
        },
        "data": {
            "key": "2KM48MSV",
            "version": 3,
            "itemType": "bookSection",
            "title": "Cognitive Dissonance Theory: An Update with focus on the Action-Based Model",
            "creators": [
                {
                    "creatorType": "editor",
                    "firstName": "James Y",
                    "lastName": "Shah"
                },
                {
                    "creatorType": "editor",
                    "firstName": "Wendi L",
                    "lastName": "Gardner"
                },
                {
                    "creatorType": "author",
                    "firstName": "",
                    "lastName": "Harmon-Jones, Eddie"
                },
                {
                    "creatorType": "author",
                    "firstName": "",
                    "lastName": "Harmon-Jones, Cindy"
                }
            ],
            "abstractNote": "Integrating significant advances in motivation science that have occurred over the last two decades, this volume thoroughly examines the ways in which motivation interacts with social, developmental, and emotional processes, as well as personality more generally. The Handbook comprises 39 clearly written chapters from leaders in the field. Cutting-edge theory and research is presented on core psychological motives, such as the need for esteem, security, consistency, and achievement; motivational systems that arise to address these fundamental needs; the process and consequences of goal pursuit.",
            "bookTitle": "Handbook of motivation science",
            "series": "",
            "seriesNumber": "",
            "volume": "",
            "numberOfVolumes": "",
            "edition": "",
            "date": "2008",
            "publisher": "Guilford Press",
            "place": "New York",
            "originalDate": "",
            "originalPublisher": "",
            "originalPlace": "",
            "format": "",
            "pages": "",
            "ISBN": "9781593858568  1593858566",
            "DOI": "",
            "citationKey": "",
            "url": "http://public.eblib.com/EBLPublic/PublicView.do?ptiID=406036",
            "accessDate": "2014-05-28T19:27:55Z",
            "ISSN": "",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "",
            "language": "English",
            "libraryCatalog": "Open WorldCat",
            "callNumber": "",
            "rights": "",
            "extra": "",
            "tags": [],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-06-09T12:40:15Z",
            "dateModified": "2014-06-09T12:40:15Z"
        }
    },
    {
        "key": "HVKWUE4S",
        "version": 3,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/HVKWUE4S",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/HVKWUE4S",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "creatorSummary": "Kim",
            "parsedDate": "2011",
            "numChildren": 0
        },
        "data": {
            "key": "HVKWUE4S",
            "version": 3,
            "itemType": "journalArticle",
            "title": "Application of the Cognitive Dissonance Theory to the Service Industry",
            "creators": [
                {
                    "creatorType": "author",
                    "firstName": "Young “Sally”",
                    "lastName": "Kim"
                }
            ],
            "abstractNote": "While numerous studies used the theory of cognitive dissonance to explain consumer behavior, there is no study as of today that has applied the theory to the service industry to investigate the role of cognitive dissonance in influencing important marketing-related variables such as perceived value and trust. This study examines the relationship between cognitive dissonance and relationship variables (trust and value) and proposes a model to understand how consumers process information facing a negative word-of-mouth (WOM) message that is incongruent with their existing belief, along with how cognitive dissonance affects their behaviors. The proposed model is tested using data collected via mail survey on customers of hotel–motel organizations. The study finding suggests that the theory of cognitive dissonance can be extended beyond a postdecision situation to a service context to explain how customers process information facing a WOM message that is incongruent with their existing belief. It is shown that cognitive dissonance is a predominant predictor of repatronage behavior, even for satisfied customers.",
            "publicationTitle": "Services Marketing Quarterly",
            "publisher": "",
            "place": "",
            "date": "2011",
            "volume": "32",
            "issue": "2",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "96-112",
            "series": "",
            "seriesTitle": "",
            "seriesText": "",
            "journalAbbreviation": "",
            "DOI": "10.1080/15332969.2011.557602",
            "citationKey": "",
            "url": "http://dx.doi.org/10.1080/15332969.2011.557602",
            "accessDate": "2014-05-28T19:41:40Z",
            "PMID": "",
            "PMCID": "",
            "ISSN": "1533-2969",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "",
            "language": "",
            "libraryCatalog": "Taylor and Francis+NEJM",
            "callNumber": "",
            "rights": "",
            "extra": "",
            "tags": [],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-06-09T12:40:15Z",
            "dateModified": "2014-06-09T12:40:15Z"
        }
    },
    {
        "key": "KB5AACNQ",
        "version": 2,
        "library": {
            "type": "group",
            "id": 268610,
            "name": "CD-LearningCommons",
            "links": {
                "alternate": {
                    "href": "https://www.zotero.org/groups/cd-learningcommons",
                    "type": "text/html"
                }
            }
        },
        "links": {
            "self": {
                "href": "https://api.zotero.org/groups/268610/items/KB5AACNQ",
                "type": "application/json"
            },
            "alternate": {
                "href": "https://www.zotero.org/groups/cd-learningcommons/items/KB5AACNQ",
                "type": "text/html"
            }
        },
        "meta": {
            "createdByUser": {
                "id": 63407,
                "username": "karenkeiller",
                "name": "Karen Keiller",
                "links": {
                    "alternate": {
                        "href": "https://www.zotero.org/karenkeiller",
                        "type": "text/html"
                    }
                }
            },
            "creatorSummary": "Telci et al.",
            "parsedDate": "2011",
            "numChildren": 0
        },
        "data": {
            "key": "KB5AACNQ",
            "version": 2,
            "itemType": "journalArticle",
            "title": "The theory of cognitive dissonance: A marketing and management perspective",
            "creators": [
                {
                    "creatorType": "author",
                    "firstName": "E. Eser",
                    "lastName": "Telci"
                },
                {
                    "creatorType": "author",
                    "firstName": "Ceyda",
                    "lastName": "Maden"
                },
                {
                    "creatorType": "author",
                    "firstName": "Deniz",
                    "lastName": "Kantur"
                }
            ],
            "abstractNote": "The theory of cognitive dissonance [1] concentrates on creating knowledge about important psychological processes of individuals. Specifically, it focuses on the relationships among cognitions that are elements of knowledge that people have about their behaviors, attitudes, perceptions, beliefs, feelings, or environments. Since human nature is the main subject of all social sciences, the theory has awakened interest and led to significant research in different academic domains. This study makes a thorough analysis of the theory's application in psychology, management, and marketing fields with an aim to assess the contribution of the theory to the development of knowledge in these areas. It is observed that the theory is commonly used by marketers to explain consumer behavior while its adoption in the management field to examine human related issues is considerably underdeveloped. Accordingly, the aim of this paper is to extend the literature on cognitive dissonance by discovering the under-investigated areas and pave the way for further theoretical and empirical research. Identification of existing gaps and suggestions for further scholarly inquiries are also believed to contribute to the recent efforts to regenerate interest to topic and to boost its generalizability through its greater utilization in the development of knowledge.",
            "publicationTitle": "Procedia - Social and Behavioral Sciences",
            "publisher": "",
            "place": "",
            "date": "2011",
            "volume": "24",
            "issue": "",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "378-386",
            "series": "The Proceedings of 7th International Strategic Management Conference",
            "seriesTitle": "",
            "seriesText": "",
            "journalAbbreviation": "Procedia - Social and Behavioral Sciences",
            "DOI": "10.1016/j.sbspro.2011.09.120",
            "citationKey": "",
            "url": "http://www.sciencedirect.com/science/article/pii/S187704281101648X",
            "accessDate": "2014-05-28T19:55:40Z",
            "PMID": "",
            "PMCID": "",
            "ISSN": "1877-0428",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "The theory of cognitive dissonance",
            "language": "",
            "libraryCatalog": "ScienceDirect",
            "callNumber": "",
            "rights": "",
            "extra": "",
            "tags": [
                {
                    "tag": "Management science",
                    "type": 1
                },
                {
                    "tag": "Marketing science",
                    "type": 1
                },
                {
                    "tag": "Theory of cognitive dissonance",
                    "type": 1
                }
            ],
            "collections": [],
            "relations": {},
            "dateAdded": "2014-06-09T12:39:43Z",
            "dateModified": "2014-06-09T12:39:43Z"
        }
    }
]