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Hoover's Webinar to Reveal What Sales Professionals Need to Know to Succeed in a Recovering Economy - \"Top Three Selling Lessons from the Recession\"", "creators": [ { "creatorType": "author", "name": "Anonymous" } ], "abstractNote": "Presented by consultant Mark Sellers, CEO of Breakthrough Sales Performance, creator of The BuyCycle FunnelTM and author of The Funnel Principle, this event will address flaws of the traditional funnel design, where the stages of the sales funnel are defined by selling activities instead of how customers buy and where they are in the buying process.", "publicationTitle": "Internet Business Newsweekly", "publisher": "", "place": "", "date": "Jul 19, 2010", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "216", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "19442300", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "ProQuest", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Electronic commerce", "type": 1 }, { "tag": "Internet", "type": 1 } ], "collections": [], "relations": {}, "dateAdded": "2010-09-13T16:54:56Z", "dateModified": "2010-09-13T16:54:56Z" } }, { "key": "XPT9IK8I", "version": 1, "library": { "type": "group", "id": 25369, "name": "alsaadi103", "links": { "alternate": { "href": "https://www.zotero.org/groups/alsaadi103", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/25369/items/XPT9IK8I", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/alsaadi103/items/XPT9IK8I", "type": "text/html" } }, "meta": { "createdByUser": { "id": 340864, "username": "mariamza", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/mariamza", "type": "text/html" } } }, "creatorSummary": "Anonymous", "parsedDate": "2010-09-09", "numChildren": 0 }, "data": { "key": "XPT9IK8I", "version": 1, "itemType": "journalArticle", "title": "Computer Software; Intuit Websites Helps Small Businesses Get Online and Get Customers", "creators": [ { "creatorType": "author", "name": "Anonymous" } ], "abstractNote": "Other services include search engine optimization, which improves the visibility of a website in search engines such as Google, Yahoo and Bing, and e-mail marketing, which enables small businesses to send e-mails directly to targeted lists of customers.", "publicationTitle": "Computers, Networks & Communications", "publisher": "", "place": "", "date": "Sep 9, 2010", "volume": "", "issue": "", "section": "", "partNumber": "", "partTitle": "", "pages": "225", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "", "libraryCatalog": "ProQuest", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Customer services", "type": 1 }, { "tag": "Electronic commerce", "type": 1 }, { "tag": "Internet", "type": 1 }, { "tag": "Marketing", "type": 1 }, { "tag": "Small business", "type": 1 }, { "tag": "Web sites", "type": 1 } ], "collections": [], "relations": {}, "dateAdded": "2010-09-13T16:54:56Z", "dateModified": "2010-09-13T16:54:56Z" } }, { "key": "5M8IN74V", "version": 1, "library": { "type": "group", "id": 25369, "name": "alsaadi103", "links": { "alternate": { "href": "https://www.zotero.org/groups/alsaadi103", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/25369/items/5M8IN74V", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/alsaadi103/items/5M8IN74V", "type": "text/html" } }, "meta": { "createdByUser": { "id": 340864, "username": "mariamza", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/mariamza", "type": "text/html" } } }, "creatorSummary": "Ballenger", "parsedDate": "2007", "numChildren": 0 }, "data": { "key": "5M8IN74V", "version": 1, "itemType": "journalArticle", "title": "An eCommerce Development Case: Your Company's eCommerce Web Site", "creators": [ { "creatorType": "author", "firstName": "R.", "lastName": "Ballenger" } ], "abstractNote": "This case provides a real-world semester long project-oriented case study for students enrolled in an electronic commerce course that has a significant development component. The case provides the technical framework in the form of functional requirements for students to design and build a fully functional transaction processing e-commerce Web site over the course of a semester based on the company, products and/or services, content, and graphic images they choose. The case is divided into three assignments. The first assignment is a basic e-commerce Web site that emphasizes site layout, navigation, text formatting, inserting graphics, and the content necessary to market products and services online. Additional complexity is added in the second assignment, an enhanced e-commerce Web site. In this assignment students will create their own graphics images, menus, and image maps, use JavaScript to create image rollovers and image swaps, dynamically generate Web pages based on the contents of a database, and use a form to send data to an email address. The third assignment is a full-fledged transaction processing e-commerce Web site with a virtual shopping cart and checkout processing procedures. The case can to be used in a course where the students have little or no prior programming or relational database experience. The case was written so that the creation of the student's e-commerce Web site is not dependent upon the student's e-commerce development software, graphics tool set, Web server, Web programming environment, or relational database management system. Teaching notes containing suggested instructions, possible development environments, Web server configurations hints, individual assignment objectives, and a sample solution to the final assignment are provided. [PUBLICATION ABSTRACT]", "publicationTitle": "Journal of Information Systems Education", "publisher": "", "place": "", "date": "Winter 2007", "volume": "18", "issue": "4", "section": "", "partNumber": "", "partTitle": "", "pages": "409", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "", "accessDate": "", "PMID": "", "PMCID": "", "ISSN": "10553096", "archive": "", "archiveLocation": "", "shortTitle": "An eCommerce Development Case", "language": "", "libraryCatalog": "ProQuest", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Credit cards", "type": 1 }, { "tag": "Electronic commerce", "type": 1 }, { "tag": "Guidelines", "type": 1 }, { "tag": "Internet", "type": 1 }, { "tag": "Web sites", "type": 1 } ], "collections": [], "relations": {}, "dateAdded": "2010-09-13T16:54:56Z", "dateModified": "2010-09-13T16:54:56Z" } }, { "key": "GHJMJ2DP", "version": 1, "library": { "type": "group", "id": 25369, "name": "alsaadi103", "links": { "alternate": { "href": "https://www.zotero.org/groups/alsaadi103", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/25369/items/GHJMJ2DP", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/alsaadi103/items/GHJMJ2DP", "type": "text/html" } }, "meta": { "createdByUser": { "id": 340864, "username": "mariamza", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/mariamza", "type": "text/html" } } }, "creatorSummary": "Jonathan W Palmer and David A Griffith", "parsedDate": "1998-03", "numChildren": 0 }, "data": { "key": "GHJMJ2DP", "version": 1, "itemType": "journalArticle", "title": "An emerging model of Web site design for marketing", "creators": [ { "creatorType": "author", "name": "Jonathan W Palmer" }, { "creatorType": "author", "name": "David A Griffith" } ], "abstractNote": "Corporate Web sites are examined to analyze the use of these sites to support marketing activities including promotional activities, sales, service, and support. In addition, the technical dimensions of the Web sites are examined in detail. The Web has created a rare opportunity for marketing managers. It breaks through the physical restrictions traditionally placed upon commerce and moves organizations to a new commercial marketplace. The organization needs to recognize that Web site design is determined by the interaction between the firm's marketing functions and technological characteristics.", "publicationTitle": "Association for Computing Machinery. 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