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            "abstractNote": "En este trabajo se presentan las limitaciones de la idealización del sujeto liberal. Sus características distintivas, que lo colocan como un sujeto escasamente vulnerable a las circunstancias a la vez que aseguran la posibilidad de evaluación de los fines y preferencias, limitan la posibilidad de percepción de los fenómenos de colonización del mundo de la vida. Solamente una modificación de tal idealización a través de la incorporación de la autorreflexión profunda podrá enfrentar los fenómenos colonizadores. A su vez, esta nueva edición del sujeto será capaz de incidir en la relevancia que tiene el comportamiento personal en el consumismo y la aplicabilidad de los principios de justicia. [ABSTRACT FROM AUTHOR]",
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            "abstractNote": "The present article is a summary of thoughts about the role of publicity in the context of communication media and how it influences and determines the consumers' conducts within the social community, having as a starting point the presentation that the world of publicity makes of diverse stereotypes, which define and determine behaviours. On the other hand, emphasis is placed on the relation of publicity with the construction of factic powers that allow the permanence of a model that seeks to economically remain by means of consumism. (English)",
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            "abstractNote": "The State Council Against Addictions in Jalisco offers a great opportunity to initiate interventions that contribute to the prevention of drug abuse. These strategies should be designed and planned in response to addictive behavior epidemiological phenomenon. To define this behavior has conducted a statistical analysis tool t-Student test of the data collected in the School Survey on Addictions in the State of Jalisco 2009, with the aim of identifying the dimensions that most can support prevention of abuse in consumption youth drug Secondary Education and Higher Secondary Education in Jalisco, Mexico and identify variables free time use that promote and / or prevent abuse drugs. As a result of this detailed analysis shows that certain student activities during their leisure time have direct effects on the use and abuse of addictive substances and stand out above the rest those that involve spending time with the family, focusing on study and sport-related activities. Therefore planning drug prevention strategies in this population sector should seek to create common activities that allow young people to spend more time with the family shared, extracurricular activities and enable study mechanisms and places where they can play sports (Family, Education and Sport, FEDE for the acronym in spanish). (English)",
            "publicationTitle": "FAMILIA, ESCUELA Y DEPORTE (FEDE), TRES ÁREAS EN LA VIDA DE LOS ESTUDIANTES DEL ESTADO DE JALISCO, MÉXICO: ANÁLISIS DE LA RELACIÓN DEL USO DEL TIEMPO DE OCIO Y DEL USO O ABUSO DE LAS DROGAS.",
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            "abstractNote": "This study researches the effects of fashion advertising on the attitudes and opinions of women, as well as possible consequences of the display of stereotypes in fashion brand advertising. The study was carried out based on a sample of 884 women --students, professors and administrative workers-- in Complutense University of Madrid, Spain, and Tecnologico of Monterrey, Campus of Monterrey, Mexico. A quantitative analysis of the data obtained through a web-based questionnaire was conducted that provided data for comparative results of the effects of advertising consumption on women and its cultural impact. (English)",
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            "title": "HEDONISMO E MORALISMO: CONSUMO NA BASE DA PIRÂMIDE. (Portuguese)",
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                    "creatorType": "author",
                    "firstName": "Marcus Wilcox",
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            "abstractNote": "Oftentimes sociology has focused on the relationship between social origin and cultural habits. In this paper we study the social characteristics that have most influence on patterns of cultural consumption. Sociology has often addressed the study of social class and social status by explaining differences in habits and cultural practices (social uses). In this paper, we try to identify what social characteristics are most influential in the segmentation of cultural habits. To do this, we test a set of theories that examines the role of social stratification in the consumption of cultural goods and services, and, thereby, check its explanatory power in Spain. We use the framework that gives us the most important set of theories on social stratification in cultural consumption, namely the homology argument, the individualisation argument and the Omnivore-Univore argument. Simultaneously, we deal with the methodological difficulties posed by the different statistical techniques used in recent sociological tradition over social stratification of cultural consumption. Our results prove that cultural consumption reflects social stratification in contemporary Spanish society. We found evidence of how practices which are considered as «high culture» are associated with better positioned strata. Nevertheless, we find important evidence, although not decisive, that the homology argument loses explanatory power in favour of the omnivore-univore argument. These findings complement what other omnivourness research works have discovered in recent years. Finally, we have found several univore consumption patterns for Spain instead of just one univore cultural consumption pattern. (English)",
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                    "firstName": "Norberto",
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            "abstractNote": "The article considers the construction of identity in two groups of Argentine youth, the so called chetos and cumbieros. It focuses on their discursive practices, clothing styles and relationship with the consumption of various goods, particularly communication technology. In this context, certain products appear to cross social class barriers and have become universal products the consumption of which generates a sense of belonging. (English)",
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            "abstractNote": "Few are the efforts in Brazil directed towards the investigation of the relationship between consumers' behaviors, values, and social beliefs (i.e., axioms), although there is evidence that in the country, consumer values also explain part of the consumption decision process, enhancing the cultural validity of the Two Route Model (TRM). This study's objective was to evaluate the influence of cultural aspects in the buying decision, going beyond the TRM, and proposing the Consumer Cultural Influence Model (CCIM), which analyses the consumer choice based not only on values, but also on the social axioms construct, as proposed by Leung et al. (2002). To test the CCIM, the Brazilian higher education market was chose as study object. Participated in the study 2,483 students from the entire country, with an average age of 22.6 years old (SD = 6.9) and 59.2% of them female. They completed an importance of tangible attributes measure, the Schwartz Values Scale (SCHWARTZ, 1994), the Social Axioms Scale, the Services Meaning and Judgment Scale, and demographics questions. After checking whether the assumptions were met, and Factor Analyses procedures, binary logistic regressions, among direct and sequential, were accomplished using only values, only axioms, and finally, values and axioms as criteria variables. In general, results show the stability of the CCIM, its superiority towards the TRM, with an increase in prediction of up to 89.5%. Whilst values are transituational and prescriptive, axioms are descriptive, accomplishing instrumental functions of attitudes related to objects description. Cognitively, the description of a social object is more available to the person than its prediction, due to the proximity of the attributes to the object, allowing a better explanation of the consumer behavior. Results have implications to a more effective marketing positioning, as the survival in the market also depends on subjective aspects, such as those included in the CCIM. (English)",
            "publicationTitle": "CONSUMER CULTURAL INFLUENCE MODEL: A PROPOSAL BASED ON SOCIAL AXIOMS. (English)",
            "publisher": "",
            "place": "",
            "date": "2012/09//set/out2012",
            "volume": "13",
            "issue": "5",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "15-38",
            "series": "",
            "seriesTitle": "",
            "seriesText": "",
            "journalAbbreviation": "Revista de Administração Mackenzie",
            "DOI": "",
            "citationKey": "",
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            "PMID": "",
            "PMCID": "",
            "ISSN": "15186776",
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            "archiveLocation": "",
            "shortTitle": "MODELO DE INFLUÊNCIA CULTURAL NO CONSUMO",
            "language": "",
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            "tags": [
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                    "tag": "Atributos",
                    "type": 1
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                    "tag": "Attributes",
                    "type": 1
                },
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                    "tag": "Axiomas sociais",
                    "type": 1
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                    "tag": "Axiomas sociales",
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                    "tag": "BELIEF & doubt",
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                },
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                    "tag": "BRAZIL",
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                },
                {
                    "tag": "CONSUMER behavior",
                    "type": 1
                },
                {
                    "tag": "CONSUMPTION (Economics)",
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                },
                {
                    "tag": "Consumer choice",
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                },
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                    "tag": "Consumer cultural influence model",
                    "type": 1
                },
                {
                    "tag": "DECISION making",
                    "type": 1
                },
                {
                    "tag": "Elección del consumidor",
                    "type": 1
                },
                {
                    "tag": "Escolha do consumidor",
                    "type": 1
                },
                {
                    "tag": "Human values",
                    "type": 1
                },
                {
                    "tag": "Modelo de influencia cultural sobre el consumo",
                    "type": 1
                },
                {
                    "tag": "Modelo de influência cultural do consumo",
                    "type": 1
                },
                {
                    "tag": "SOCIOCULTURAL factors",
                    "type": 1
                },
                {
                    "tag": "Valores humanos",
                    "type": 1
                }
            ],
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            "itemType": "journalArticle",
            "title": "Representaciones sociales de las intervenciones para el consumo de drogas en un contexto universitario, Medellín, Colombia. (Spanish)",
            "creators": [
                {
                    "creatorType": "author",
                    "firstName": "Silvia Henao",
                    "lastName": "Henao"
                }
            ],
            "abstractNote": "Objective: to identify and characterize the social representations of interventions concerning drug use in a university context. Methodology: we used a theoretical model based on symbolic interactionism, interpretive ethnography, and text analysis. Additionally, 27 semi-structured interviews and 7 focus groups were used. The analysis technique used was the reading paradigm proposed by cultural hermeneutics, which is anthropological in nature. Results: intervention appears as the solution to a problem where the prohibitionist paradigm becomes important as a structure of meaning. Education is seen as a social representation and valid alternative to take action against psychoactive drug use. Conclusion: a proposal for taking action against drug use must have the following elements: participation, multidisciplinarity, comprehensiveness, sensitivity, propositional dialogism, the psychosocial dimension, pedagogy, research, education and regulation. (English)",
            "publicationTitle": "Social representations of interventions concerning drug use in a university context, Medellin, Colombia, 2000. (English)",
            "publisher": "",
            "place": "",
            "date": "September 2013",
            "volume": "31",
            "issue": "3",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "338-348",
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            "seriesTitle": "",
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            "journalAbbreviation": "Revista Facultad Nacional de Salud Pública",
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            "tags": [
                {
                    "tag": "COLLEGE students",
                    "type": 1
                },
                {
                    "tag": "DRUG abuse",
                    "type": 1
                },
                {
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                    "tag": "intervención",
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                },
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