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            "note": "<p>&nbsp;Would have to get ILL, perhaps worth it.</p>\n<div class=\"hd hasAbstract\">\n<div class=\"gutter\">\n<h2>Abstract</h2>\n</div>\n</div>\n<p class=\"first last\">Access services departments in academic libraries have experienced some profound changes in the past several years. Some services have shown sharp declines, while demand for others has increased. In general, many of the time-consuming clerical routines have been replaced by a more sophisticated suite of services and technological advancements. This shift has required a more fluid and flexible organizational structure that is collaborative and adaptive. It has also demanded that staff have a higher set of both technical and public service skills. Looking ahead, there are many emerging issues that could fundamentally change the role and function of access services departments in academic libraries, possibly even eliminating the need for such a structure. This paper looks at the changes that have occurred over nearly two decades, describes some of the disruptive developments that are on the horizon, and suggests new roles that access services staff may assume in the future.</p>\n<p class=\"first last\">&nbsp;</p>",
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            "note": "<p>Did get ILL, discusses how a small school pushes content in various ways to students, such as making comments in class forums pointing students to resources.&nbsp; Good use of getting information at the point of need, which is when students are most likely to make use of it.&nbsp; MAA</p>\n<div class=\"hd hasAbstract\">\n<div class=\"gutter\">\n<h2>Abstract</h2>\n</div>\n</div>\n<p class=\"first last\">Librarians at Wayne State College have developed an extraverted online embedded librarian model whereby librarians proactively push out content to students at time-appropriate moments. This article outlines why extraverted approaches are more effective than introverted approaches. It also details how to develop an extraverted program. First, librarians must lay the groundwork for their program. Then, after matching librarians to courses, each librarian should utilize course syllabi to create content that is both course and assignment specific before delivering tips to students at just the right moments. Included is discussion on how to develop both text-based and video-based tips. Finally, this article discusses how to maintain your tips for future use. The intent of the model is to reverse the trend of students using only convenient and previously established resources that may not be best suited for their research goals while also emphasizing the value of librarians as resources.</p>\n<p class=\"first last\">&nbsp;</p>",
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            "note": "<p>Excellent review of the literature on embedded librarianship.&nbsp; Discusses the variety of definitions of the term, its history, and concludes that there have been no substantive quantitative studies of whether embedding librarians has a positive effect on student outcomes, although the literature that is available suggests a slight positive effect.</p>",
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            "note": "<p>Abstract talks about this column as a whole, various papers by LIS students.&nbsp; Nothing about this specific article.</p>\n<p>Would have to get ILL.</p>",
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            "abstractNote": "Objectives -- The purpose of this review is to examine the development of embedded librarianship, its multiple meanings, and activities in practice. The review will also report on published outcomes and future research needs of embedded librarian programs. Methods -- A search of current literature was conducted and summarized searching PubMed, CINAHL, Library, Information Science & Technology Abstracts (EBSCO), Academic Search Complete, and ERIC (EBSCO) through August 23, 2012. Articles were selected for inclusion in the review if they reported research findings related to embedded librarianship, if they provided unique case reports about embedded librarian programs, or if they provided substantive editorial comments on the topic. Relevant study findings were assessed for quality and presented in tabular and narrative form. Results -- Currently, there is disparity in how embedded librarianship is being defined and used in common practice, ranging from embedding an online component into a single course to full physical and cultural integration into an academic college or business unit of an organization. Activities of embedded librarians include creating course integrated instruction modules for either face-to-face or online courses, providing in depth research assistance to students or faculty, and co-locating within colleges or customer units via office hours for a few hours to all hours per week. Several case reports exist in the recent literature. Few high quality research studies reporting outcomes of librarians or library programs labeled as embedded exist at this point. Some evidence suggests that embedded librarians are effective with regards to student learning of information literacy objectives. Surveys suggest that both students and faculty appreciate embedded librarian services. Conclusion -- Most published accounts discuss librarians embedding content and ready access to services in an online course management system. A few notable cases describe the physical and cultural integration of librarians into the library user environs. Future research using valid quantitative methods is needed to explore the impact of large scale, customized, embedded programs.[ABSTRACT FROM AUTHOR]",
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            "note": "<p>Would need to get ILL, might be worth it...I have found U. Mich to be innovative in services.</p>\n<div class=\"hd hasAbstract\">\n<div class=\"gutter\">\n<h3>ABSTRACT</h3>\n</div>\n</div>\n<p class=\"last\">Readily available reference services have been a key component of the University of Michigan Library's (MLibrary) success in supporting and advancing campus research, teaching, and learning. An examination of the evolution of our reference services over the past 10 years suggests strategies and innovative approaches that may well inform future service directions. The purpose of this article is to capture the University of Michigan experience as a way to better understand this evolution and, in doing so, to offer critical concepts to consider when thinking about the development of current and future reference services.</p>\n<p class=\"last\">&nbsp;</p>",
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            "note": "<p>ILL maybe.</p>\n<div class=\"hd hasAbstract\">\n<div class=\"gutter\">\n<h3>ABSTRACT</h3>\n</div>\n</div>\n<p class=\"last\">This case study aims to describe how librarians at Indiana University Kokomo designed a marketing campaign to promote its discovery tool to undergraduate students during the fall 2012 semester. The authors illustrate how, through the use of a coordinated marketing plan, librarians applied marketing principles to select a target audience, create promotional designs, organize events, and assess campaign effectiveness. The authors express how libraries can construct cost-effective yet comprehensive marketing campaigns, as well as learn from both unexpected successes and shortcomings of such projects. Ultimately, these takeaways can inform a library's future marketing endeavors.</p>\n<p class=\"last\">&nbsp;</p>",
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            "note": "<p>ILL maybe.</p>\n<div class=\"hd hasAbstract\">\n<div class=\"gutter\">\n<h2>Abstract</h2>\n</div>\n</div>\n<p class=\"first last\">In spring 2012 a study was undertaken to investigate the current structure of Access Services in ARL Libraries and to understand current and future trends in departmental organization and cross-training. The survey determined that Access Services Departments in ARL Libraries typically contain a core set of services, though their structure is based on local needs. Most ARL Libraries have not experimented with combining reference and circulation functions and have only begun to consolidate traditional Access Services areas at single service points. The author recommends that Access Services be organized around a public services point instead of organizing the department around areas that provide some kind of access to library materials.</p>\n<p class=\"first last\">&nbsp;</p>",
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            "note": "<p>PDF available.</p>\n<p><em>Purpose</em> – The paper aims to describe the effect of changes in UK higher education policy on services and staff in university libraries.</p>\n<p><em>Design/methodology/approach</em> – A survey of academic literature, higher education statistics and news pieces was used to supplement the author's 16 years' experience of academic library work to identify the main trends in academic library services as student numbers enter a period of likely decline. The paper considers the motivating factors behind these changes in library design, library collections and services and how the culture of academic libraries is changing as a result.</p>\n<p><em>Findings</em> – It is suggested that the culture of business improvement and performance measurement, which libraries have followed their university institutions in adopting, has implications for the culture of customer service in libraries; that traditional library services will continue to be marginalised by the automation of services and remote and virtual access to services; that current librarians may be ill prepared for the changing services they operate.</p>\n<p>&nbsp;</p>",
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