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Tarrés Rosell, Antoni (2009). «La incorporación del marketing en la gestión de archivos». BiD: textos universitaris de biblioteconomia i documentació, desembre, núm. 23. <http://bid.ub.edu/23/tarres2.htm> [Consulta: 06-12-2013].

", "tags": [], "relations": {}, "dateAdded": "2013-12-06T11:35:18Z", "dateModified": "2013-12-06T11:35:21Z" } }, { "key": "8PT6ADXW", "version": 67, "library": { "type": "group", "id": 223080, "name": "Col · laboradors de la Mediterrània", "links": { "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/223080/items/8PT6ADXW", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia/items/8PT6ADXW", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/223080/items/4ZWWXRX3", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1624127, "username": "Antonio Bestard", "name": "Antonio Bestard", "links": { "alternate": { "href": "https://www.zotero.org/antonio_bestard", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "8PT6ADXW", "version": 67, "parentItem": "4ZWWXRX3", "itemType": "note", "note": "", "tags": [ { "tag": "Encuestas mercado" }, { "tag": "Investigación" }, { "tag": "Mercados" }, { "tag": "Mercadotecnia" } ], "relations": {}, "dateAdded": "2013-12-06T11:15:04Z", "dateModified": "2013-12-06T11:15:04Z" } }, { "key": "WBWT8Z4S", "version": 74, "library": { "type": "group", "id": 223080, "name": "Col · laboradors de la Mediterrània", "links": { "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/223080/items/WBWT8Z4S", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia/items/WBWT8Z4S", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1628657, "username": "Carmela 50", "name": "Carme Roman", "links": { "alternate": { "href": "https://www.zotero.org/carmela_50", "type": "text/html" } } }, "lastModifiedByUser": { "id": 1624127, "username": "Antonio Bestard", "name": "Antonio Bestard", "links": { "alternate": { "href": "https://www.zotero.org/antonio_bestard", "type": "text/html" } } }, "creatorSummary": "Seeway Formación", "numChildren": 0 }, "data": { "key": "WBWT8Z4S", "version": 74, "itemType": "presentation", "title": "Estrategias Marketing Online y Social Media Marketing", "creators": [ { "creatorType": "presenter", "name": "Seeway Formación" } ], "abstractNote": "Presentacion de las estrategias de marketing en internet y estrategias de social media marketing, con el uso de las herramientas web 2.0.", "presentationType": "", "date": "22:29:22 UTC", "meetingName": "", "place": "", "series": "", "sessionTitle": "", "DOI": "", "citationKey": "", "url": "http://www.slideshare.net/seeway/estrategias-marketing-online-y-social-media-marketing", "accessDate": "2013-11-20T11:21:58Z", "shortTitle": "", "language": "", "rights": "© All Rights Reserved", "extra": "", "tags": [ { "tag": "Commerce Web 2.0" }, { "tag": "Estrategias de marketing" }, { "tag": "Marketing digital" }, { "tag": "Social Media" }, { "tag": "Web 1.0" }, { "tag": "Web 2.0" }, { "tag": "Web 3.0" } ], "collections": [ "MCZU8MX3" ], "relations": {}, "dateAdded": "2013-11-20T11:38:23Z", "dateModified": "2013-11-20T11:38:23Z" } }, { "key": "FC4EGMVK", "version": 60, "library": { "type": "group", "id": 223080, "name": "Col · laboradors de la Mediterrània", "links": { "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/223080/items/FC4EGMVK", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia/items/FC4EGMVK", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/223080/items/VC4GPTHV", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1636019, "username": "mmontbardo", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/mmontbardo", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "FC4EGMVK", "version": 60, "parentItem": "VC4GPTHV", "itemType": "note", "note": "

Article que tracta sobre els Sistemes d'informació de màrqueting. Està estretament relacionat amb el tema del projecte sobre anàlisi i gestió d'informació al màrqueting.

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És rellevant perquè forma part d'una revista acadèmica i conté un grau de fiabilitat important.

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S'ha cercat amb l'etiqueta \"matketing information system\". I en bases de dades de revistes acadèmiques. Finalment s'ha trobat l'article coplet a través del cercador Google.

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Mireia Montbardó Alberni

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", "tags": [], "relations": {}, "dateAdded": "2013-11-11T18:41:30Z", "dateModified": "2013-11-11T18:41:30Z" } }, { "key": "CHMHRWNP", "version": 60, "library": { "type": "group", "id": 223080, "name": "Col · laboradors de la Mediterrània", "links": { "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/223080/items/CHMHRWNP", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia/items/CHMHRWNP", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/223080/items/V64RGG87", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1636019, "username": "mmontbardo", "name": "", "links": { "alternate": { "href": "https://www.zotero.org/mmontbardo", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "CHMHRWNP", "version": 60, "parentItem": "V64RGG87", "itemType": "note", "note": "

Article que tracta sobre els Sistemes d'informació de màrqueting. Està estretament relacionat amb el tema del projecte sobre anàlisi i gestió d'informació al màrqueting.

\n

Proporciona molta informació sels SIM i com aquests adquireixen la informació. A més, presenta molts esquemes visuals i molt entendors.

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S'ha cercat amb l'expressió de cerca \"gestión de información en marqueting\" a través del cercador Google, s'ha trobat el web corresponent i a partir d'ell s'ha cercat aquest apartat.

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Mireia Montbardó Alberni

\n

 

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Donar a conèixer els potencials del màrqueting amb relació als productes d'arxiu, pel que fa tant a la gestió de productes considerats actualment com a tals, com a la creació de productes nous, tot seguint i adaptant la metodologia del màrqueting. Cal tenir present que la incorporació dels instruments del màrqueting a l'entorn arxivístic encara és actualment una tasca pendent i que el desconeixement de les tècniques i l'aplicació possible com a instruments de gestió en els arxius comporta una limitació greu en el mercat de la informació actual.", "publicationTitle": "bid. \ttextos universitaris de biblioteconomia i documentació", "publisher": "", "place": "", "date": "", "volume": "", "issue": "", "pages": "", "ISSN": "1575-5886", "DOI": "", "citationKey": "", "url": "http://bid.ub.edu/23/tarres1.htm", "accessDate": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "català", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "Gestió archvística" }, { "tag": "Gestió d'arxius" }, { "tag": "arxius" }, { "tag": "marketing" }, { "tag": "màrqueting" } ], "collections": [ "7JHQ9ACD" ], "relations": {}, "dateAdded": "2013-11-05T16:56:44Z", "dateModified": "2013-11-05T17:17:09Z" } }, { "key": "42UBVGB5", "version": 33, "library": { "type": "group", "id": 223080, "name": "Col · laboradors de la Mediterrània", "links": { "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/223080/items/42UBVGB5", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia/items/42UBVGB5", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1624127, "username": "Antonio Bestard", "name": "Antonio Bestard", "links": { "alternate": { "href": "https://www.zotero.org/antonio_bestard", "type": "text/html" } } }, "creatorSummary": "Adell", "parsedDate": "2007-05-17", "numChildren": 0 }, "data": { "key": "42UBVGB5", "version": 33, "itemType": "document", "title": "Wikis en educación", "creators": [ { "creatorType": "author", "firstName": "Jordi", "lastName": "Adell" } ], "abstractNote": "", "type": "", "date": "17/05/2007", "publisher": "Universitat Jaume I", "place": "", "DOI": "", "citationKey": "", "url": "http://elbonia.cent.uji.es/jordi/wp-content/uploads/docs/Adell_Wikis_MEC.pdf", "accessDate": "", "archive": "", "archiveLocation": "", "shortTitle": "", "language": "Español", "libraryCatalog": "", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "CamelCase" }, { "tag": "Educación" }, { "tag": "Grupo" }, { "tag": "Proyectos" }, { "tag": "Wiki" }, { "tag": "WikiPalabras" } ], "collections": [ "7JHQ9ACD" ], "relations": {}, "dateAdded": "2013-11-05T16:47:16Z", "dateModified": "2013-11-05T16:47:16Z" } }, { "key": "PW3T3JJE", "version": 82, "library": { "type": "group", "id": 223080, "name": "Col · laboradors de la Mediterrània", "links": { "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/223080/items/PW3T3JJE", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia/items/PW3T3JJE", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1624127, "username": "Antonio Bestard", "name": "Antonio Bestard", "links": { "alternate": { "href": "https://www.zotero.org/antonio_bestard", "type": "text/html" } } }, "creatorSummary": "Inma Rodriguez Ardura", "numChildren": 2 }, "data": { "key": "PW3T3JJE", "version": 82, "itemType": "webpage", "title": "Universitat Oberta De Catalunya / Títol: Estrategias Y Técnicas De Comunicación De Marketing", "creators": [ { "creatorType": "author", "name": "Inma Rodriguez Ardura" } ], "abstractNote": "1. La función de la comunicación en el marketing\n2. La comunicación integrada en el marketing\n3. El proceso de la comunicación de marketing\n4. Aspectos a considerar para una comunicación efectiva\n5. El proceso de planificación de la comunicación de marketing", "websiteTitle": "", "websiteType": "", "date": "", "publisher": "", "place": "", "DOI": "", "citationKey": "", "url": "https://cataleg.uoc.edu/search~S2*cat?/Xmarketing&searchscope=2&SORT=DZ/Xmarketing&searchscope=2&SORT=DZ&SUBKEY=marketing/1%2C40%2C40%2CB/frameset&FF=Xmarketing&searchscope=2&SORT=DZ&4%2C4%2C", "accessDate": "2013-10-31T21:59:26Z", "shortTitle": "", "language": "Español", "rights": "Cop. Toni Massagé Casals", "extra": "", "tags": [ { "tag": "Comunciación en márqueting" }, { "tag": "Estrategias de comunicación" }, { "tag": "PAC2" }, { "tag": "Planificación" }, { "tag": "Publicidad" }, { "tag": "Técnicas de comunicación" }, { "tag": "marketing" } ], "collections": [ "MCZU8MX3" ], "relations": {}, "dateAdded": "2013-10-31T21:59:26Z", "dateModified": "2013-10-31T22:08:05Z" } }, { "key": "GZ6EEV5V", "version": 28, "library": { "type": "group", "id": 223080, "name": "Col · laboradors de la Mediterrània", "links": { "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/223080/items/GZ6EEV5V", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/col__laboradors_de_la_mediterrnia/items/GZ6EEV5V", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/223080/items/PW3T3JJE", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1624127, "username": "Antonio Bestard", "name": "Antonio Bestard", "links": { "alternate": { "href": "https://www.zotero.org/antonio_bestard", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "GZ6EEV5V", "version": 28, "parentItem": "PW3T3JJE", "itemType": "note", "note": "

Interesan módulo didactivo sobre el tema que desarrollamose en el grupo Col·laboradors de la Mediterrània

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Recomendable su descarga y lectura

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