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            "abstractNote": "Questions on how sensitive internal communicators need to be when segmenting audiences according to age and what language to use when communicating to global audiences and advertising in internal magazines are answered. According John Clifford of Pitney Bowes, segmentation is about knowing your audience so that you can engage intelligently and persuasively with them, in a way that they will appreciate. People should have as many methods of communication as they can reasonably budget for, in order to reach all employees with equal impact. On the issue of selling advertising space to support a staff magazine, Tony Brannan, of YesCity, says unless you have a uniquely attractive audience, you will be competing with numerous other publications that reach all or part of your employee audience. Ruth Findlay of Scottish Water says they felt that for selling advertising space to work they would need a robust policy detailing the type of company that could advertise in the newspaper and what would constitute as acceptable advertising messages.",
            "publicationTitle": "Strategic Communication Management",
            "publisher": "",
            "place": "",
            "date": "Dec 2006",
            "volume": "11",
            "issue": "1",
            "section": "",
            "partNumber": "",
            "partTitle": "",
            "pages": "10",
            "series": "",
            "seriesTitle": "",
            "seriesText": "",
            "journalAbbreviation": "",
            "DOI": "",
            "citationKey": "",
            "url": "",
            "accessDate": "",
            "PMID": "",
            "PMCID": "",
            "ISSN": "13639064",
            "archive": "",
            "archiveLocation": "",
            "shortTitle": "",
            "language": "",
            "libraryCatalog": "ProQuest",
            "callNumber": "",
            "rights": "",
            "extra": "",
            "tags": [
                {
                    "tag": "Audiences",
                    "type": 1
                },
                {
                    "tag": "Communication",
                    "type": 1
                },
                {
                    "tag": "Company publications",
                    "type": 1
                },
                {
                    "tag": "Print advertising",
                    "type": 1
                }
            ],
            "collections": [],
            "relations": {},
            "dateAdded": "2010-06-09T23:58:24Z",
            "dateModified": "2010-06-09T23:58:24Z"
        }
    }
]