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            "note": "<p><strong>SUMMARY</strong></p>\n<p><strong>Rob Lopresti</strong></p>\n<p><strong>&nbsp;</strong></p>\n<p><strong>Mitchell, Megan S.&nbsp; Et al.&nbsp; Paradigm Shift in Reference Services at the Oberlin College Library: A Case Study.&nbsp;&nbsp; </strong><strong>Journal of Library Administration.&nbsp; </strong><a href=\"http://www.tandfonline.com/loi/wjla20?open=51#vol_51\"><strong>Volume 51</strong></a><strong>,&nbsp;</strong><a href=\"http://www.tandfonline.com/toc/wjla20/51/4\"><strong>Issue 4</strong></a><strong>, 2011, </strong>pages 359-374.&nbsp; D<strong>OI:&nbsp; </strong>10.1080/01930826.2011.556959</p>\n<p><strong>&nbsp;</strong></p>\n<p>Oberlin College is a highly selective four-year institution with 3,000 students.&nbsp; The Oberlin College Library won the ACRL's Excellence in Academic Libraries Award in 2002&gt; There is a main library, branch libraries for art, music, and science, and storage facilities.</p>\n<p>&nbsp;</p>\n<p>Fifteen years ago the Reference and Instruction Department at the main library centered on a reference desk staffed by librarians and one paraprofessional.</p>\n<p>&nbsp;</p>\n<p>There is still a reference desk but now the system is built around a research consultation service.</p>\n<p>&nbsp;</p>\n<p>Five reasons for the change:</p>\n<table border=\"0\" cellspacing=\"3\" cellpadding=\"0\" width=\"95%\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<p>•</p>\n</td>\n<td valign=\"top\">\n<p><strong>Increased demand for teaching and instruction.</strong>&nbsp; Ninety percent of new students take a freshman seminar.&nbsp; Every seminar instructor is contacted by a librarian and has a chance to bring a librarian in to speak.</p>\n</td>\n</tr>\n<tr>\n<td valign=\"top\">\n<p>•</p>\n</td>\n<td valign=\"top\">\n<p><strong>Changes in usage of reference services.</strong>&nbsp; Fewer research questions at the desk, more directional questions, more virtual reference.</p>\n</td>\n</tr>\n<tr>\n<td valign=\"top\">\n<p>•</p>\n</td>\n<td valign=\"top\">\n<p><strong>Increased demand for research appointments.</strong>&nbsp; Allow students to sign up at ref desk for consultations.&nbsp; Each librarian offers about ten consult slots per week.</p>\n</td>\n</tr>\n<tr>\n<td valign=\"top\">\n<p>•</p>\n</td>\n<td valign=\"top\">\n<p><strong>Changes in the research behavior of undergraduates.</strong>&nbsp; Dependence on web, expectations of customization and personal help, ambitious projects.</p>\n</td>\n</tr>\n<tr>\n<td valign=\"top\">\n<p>•</p>\n</td>\n<td valign=\"top\">\n<p><strong>Changes in the library's physical environment.</strong>&nbsp; Academic Commons takes up whole main floor.&nbsp; The Research Help Desk sits next to the IT Help Desk.</p>\n</td>\n</tr>\n</tbody>\n</table>\n<p>“Robust training program” for students who work evenings at Research Desk.&nbsp; Everyone in Reference leads at least one class for them.</p>\n<p>&nbsp;</p>\n<ul>\n<li>Promote services through the Ask a Librarian page, flyers, classified ads, library blog, campus radio announcements. Facebook, and Twitter.</li>\n</ul>\n<p>&nbsp;</p>\n<p>Also promote services to new students and other groups.</p>",
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