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Out of this new and somewhat beguiling content challenge for the media emerged a number of monthly magazines covering a variety of topics related to the new home computer marketplace. This article examines the content of such magazines through two research questions. The first looks at prevalent topics in computer magazine articles in presenting discursive frames about home computing to readers. The second considers how the content provided consumer insight to both actual and potential uses of home computers. Looking at articles published from 1984–1985 in three large-circulation general computer magazines, the study finds three discursive frameworks—advisory, instructive, and social/cultural—routinely present within both the topics and the content of the magazines. [End Page i]", "publicationTitle": "Journal of Magazine Media", "publisher": "University of Nebraska Press", "place": "", "date": "2018", "volume": "18", "issue": "2", "section": "", "partNumber": "", "partTitle": "", "pages": "", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "", "citationKey": "", "url": "https://muse.jhu.edu/pub/17/article/716075", "accessDate": "2024-11-04T20:21:30Z", "PMID": "", "PMCID": "", "ISSN": "2576-7895", "archive": "", "archiveLocation": "", "shortTitle": "Home Computing's Halcyon Days", "language": "", "libraryCatalog": "Project MUSE", "callNumber": "", "rights": "", "extra": "", "tags": [ { "tag": "1980s", "type": 1 }, { "tag": "Computers", "type": 1 }, { "tag": "computer magazines", "type": 1 }, { "tag": "discursive framing", "type": 1 }, { "tag": "magazine archives", "type": 1 }, { "tag": "personal technology", "type": 1 }, { "tag": "publishing", "type": 1 }, { "tag": "software", "type": 1 } ], "collections": [ "BBP8UMFT" ], "relations": {}, "dateAdded": "2024-11-04T20:21:30Z", "dateModified": "2024-11-04T20:21:30Z" } }, { "key": "7472ULVK", "version": 808, "library": { "type": "group", "id": 180690, "name": "Educação em Computação e Informática", "links": { "alternate": { "href": "https://www.zotero.org/groups/educao_em_computao_e_informtica", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/180690/items/7472ULVK", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/educao_em_computao_e_informtica/items/7472ULVK", "type": "text/html" }, "up": { "href": "https://api.zotero.org/groups/180690/items/C622T3MS", "type": "application/json" } }, "meta": { "createdByUser": { "id": 1460372, "username": "zilli", "name": "luiz ernesto merkle", "links": { "alternate": { "href": "https://www.zotero.org/zilli", "type": "text/html" } } }, "numChildren": 0 }, "data": { "key": "7472ULVK", "version": 808, "parentItem": "C622T3MS", "itemType": "attachment", "linkMode": "imported_url", "title": "Full Text PDF", "accessDate": "2024-11-04T20:20:57Z", "url": "https://www.tandfonline.com/doi/pdf/10.1080/15295030009388388", "note": "", "contentType": "application/pdf", "charset": "", "filename": "Reed - 2000 - Domesticating the personal computer The mainstreaming of a new technology and the cultural manageme.pdf", "md5": "67d265078f31d93deaf23696341bc770", "mtime": 1730751657443, "tags": [], "relations": {}, "dateAdded": "2024-11-04T20:20:57Z", "dateModified": "2024-11-04T20:20:57Z" } }, { "key": "C622T3MS", "version": 815, "library": { "type": "group", "id": 180690, "name": "Educação em Computação e Informática", "links": { "alternate": { "href": "https://www.zotero.org/groups/educao_em_computao_e_informtica", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/180690/items/C622T3MS", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/educao_em_computao_e_informtica/items/C622T3MS", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1460372, "username": "zilli", "name": "luiz ernesto merkle", "links": { "alternate": { "href": "https://www.zotero.org/zilli", "type": "text/html" } } }, "creatorSummary": "Reed", "parsedDate": "2000-06-01", "numChildren": 1 }, "data": { "key": "C622T3MS", "version": 815, "itemType": "journalArticle", "title": "Domesticating the personal computer: The mainstreaming of a new technology and the cultural management of a widespread technophobia, 1964–", "creators": [ { "creatorType": "author", "firstName": "Lori", "lastName": "Reed" } ], "abstractNote": "In this essay, discourses on “computer‐phobia”; and “computer addiction”; are used as starting points from which to describe the cultural work involved and marketing strategies used between the 1960s and 1990s in regards to the management of computer fear. These discourses on computer use are approached as examples of what Michel Foucault calls “normalizing”; discourses‐in this case, discourses which function toward the production, negotiation, and management of people's developing relationships with this new technology. This essay draws on popular discourses, advertisements, and advice literature from this time period to explore how the personal computer was successfully connected to middle‐class family ideals and was transformed from a frightening and distant (Cold) war machine into a socially (and family) “friendly”; machine. It is argued here that this management of computer fear made possible the mainstreaming of the personal computer (into the home) and initiated new definitions of “appropriate”; and. “inappropriate”; computer use. This in turn enabled the formation of the particular discourse on “computer addiction”; in the 1990s.", "publicationTitle": "Critical Studies in Media Communication", "publisher": "NCA Website", "place": "", "date": "2000-06-01", "volume": "17", "issue": "2", "section": "", "partNumber": "", "partTitle": "", "pages": "159-185", "series": "", "seriesTitle": "", "seriesText": "", "journalAbbreviation": "", "DOI": "10.1080/15295030009388388", "citationKey": "", "url": "https://doi.org/10.1080/15295030009388388", "accessDate": "2024-11-04T20:20:55Z", "PMID": "", "PMCID": "", "ISSN": "1529-5036", "archive": "", "archiveLocation": "", "shortTitle": "Domesticating the personal computer", "language": "", "libraryCatalog": "Taylor and Francis+NEJM", "callNumber": "", "rights": "", "extra": "_eprint: https://doi.org/10.1080/15295030009388388", "tags": [], "collections": [ "BBP8UMFT" ], "relations": {}, "dateAdded": "2024-11-04T20:20:55Z", "dateModified": "2024-11-04T20:20:55Z" } }, { "key": "RA8JKW95", "version": 815, "library": { "type": "group", "id": 180690, "name": "Educação em Computação e Informática", "links": { "alternate": { "href": "https://www.zotero.org/groups/educao_em_computao_e_informtica", "type": "text/html" } } }, "links": { "self": { "href": "https://api.zotero.org/groups/180690/items/RA8JKW95", "type": "application/json" }, "alternate": { "href": "https://www.zotero.org/groups/educao_em_computao_e_informtica/items/RA8JKW95", "type": "text/html" } }, "meta": { "createdByUser": { "id": 1460372, "username": "zilli", "name": "luiz ernesto merkle", "links": { "alternate": { "href": "https://www.zotero.org/zilli", "type": "text/html" } } }, "creatorSummary": "Lally", "parsedDate": "2002-06-30", "numChildren": 0 }, "data": { "key": "RA8JKW95", "version": 815, "itemType": "book", "title": "At Home with Computers", "creators": [ { "creatorType": "author", "firstName": "Elaine", "lastName": "Lally" } ], "abstractNote": "New technologies are profoundly reshaping the world around us. Home computers - unheard of two decades ago - now play an intimate role as personal possessions in many people's lives. For some, computer games may be vital to winding-down after a busy day, while for others the home computer represents only work or is a means through which to socialize in cyberspace. Powerfully symbolic of both future and present trends, computers are increasingly seen as essential home purchases. This book is the first sustained examination of the revealing role computers play in our domestic lives. Do computers cause or help to resolve arguments? What role does gender play in negotiating their use? Who spends the most time with the computer? How does the importance of home computers change as we move from childhood through careers to retirement? Drawing upon topical theories from material culture, technology and consumption studies, Lally traces the social life of these machines and provides unique insights into the many different ways in which they are transformed into highly personal possessions. The result is an absorbing account of everyday life in the information age. 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