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Since the introductory article for what has become known as the \"service-dominant (S-D) logic of marketing,\" \"Evolving to a New Dominant Logic for Marketing,\" was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed. [ABSTRACT FROM AUTHOR]

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Copyright of Journal of the Academy of Marketing Science is the property of Springer Science & Business Media B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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Accession Number: 31334809; Vargo, Stephen L. 1; Email Address: svargo@hawaii.edu; Lusch, Robert F. 2; Email Address: rlusch@eller.arizona.edu; Affiliations: 1: Shidler Distinguished Professor, Associate Professor, Shidler College of Business, University of Hawaii; 2: Lisle & Roslyn Payne Professor of Marketing, University of Arizona; Issue Info: Spring2008, Vol. 36 Issue 1, p1; Thesaurus Term: MARKETING research; Thesaurus Term: MARKETING -- Study & teaching; Thesaurus Term: LOGIC; Subject Term: JOURNAL of Marketing (Periodical); NAICS/Industry Codes: 541910 Marketing Research and Public Opinion Polling; People: VARGO, Stephen L.; People: LUSCH, Robert F.; Number of Pages: 10p; Document Type: Article

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