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            "title": "Measuring Impact: The Importance of Evaluation for Documentary Film Campaigns",
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            "abstractNote": "Documentary film has grown significantly in the past decade, with high profile films such as Fahrenheit 9/11, Supersize Me, and An Inconvenient Truth garnering increased attention both at the box office and in the news media. In addition, the rising prominence of web-based media has provided new opportunities for documentary to create social impact. Films are now typically released with websites, Facebook pages, twitter feeds, and web videos to increase both reach and impact. This combination of technology and broader audience appeal has given rise to a current landscape in which documentary films are imbedded within coordinated multi-media campaigns.\n\nNew media have not only opened up new avenues for communicating with audiences, they have also created new opportunities for data collection and analysis of film impacts. A recent report by McKinsey and Company highlighted this potential, introducing and discussing the implications of increasing consumer information being recorded on the Internet as well as through networked sensors in the physical world. As they found: \"Big data—large pools of data that can be captured, communicated, aggregated, stored, and analyzed—is now part of every sector and function of the global economy\" (Manyika et al. iv).  This data can be mined to learn a great deal about both individual and cultural response to documentary films and the issues they represent.\n\nAlthough film has a rich history in humanities research, this new set of tools enables an empirical approach grounded in the social sciences. However, several researchers across disciplines have noted that limited investigation has been conducted in this area. Although there has always been an emphasis on social impact in film and many filmmakers and scholars have made legitimate (and possibly illegitimate) claims of impact, few have attempted to empirically justify these claims. Over fifteen years ago, noted film scholar Brian Winston commented that \"the underlying assumption of most social documentaries—that they shall act as agents of reform and change—is almost never demonstrated\" (236). A decade later, Political Scientist David Whiteman repeated this sentiment, arguing that, \"despite widespread speculation about the impact of documentaries, the topic has received relatively little systematic attention\" (\"Evolving\"). And earlier this year, the introduction to a special issue of Mass Communication and Society on documentary film stated, \"documentary film, despite its growing influence and many impacts, has mostly been overlooked by social scientists studying the media and communication\" (Nisbet and Aufderheide 451).\n\nFilm has been studied extensively as entertainment, as narrative, and as cultural event, but the study of film as an agent of social change is still in its infancy. This paper introduces a systematic approach to measuring the social impact of documentary film aiming to: (1) discuss the context of documentary film and its potential impact; and (2)  argue for a social science approach, discussing key issues about conducting such research.",
            "publicationTitle": "M/C Journal,",
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            "extra": "Not all that well written but provides a few good leads which I've followed up",
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            "note": "<p>this history is very US focused but connects different kinds of alternative videomaking in a historical context.</p>\n<p>see: http://www.experimentaltvcenter.org/portapak-camcorder-brief-history-guerrilla-television</p>\n<p>explains how in 60 art/activism were very aligned and in same groups; as funding became available from state in 70s had splintering of two groups: one community focused and one 'guerilla' group focused more on getting screened on mainstream tv (things like alternative history docos)</p>\n<p>&nbsp;</p>\n<p>does not include anythiung about impact or evaluation though..</p>",
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            "note": "<p>includes timeline and details on kinds of costs as well as some uptake info (US)</p>\n<p>&nbsp;</p>",
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            "title": "HISTORY OF VIDEO NOW AND THEN,",
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            "abstractNote": "ow and Then From huge shoulder-mounted camcorders to smartphones; from mega tape-to-tape editing suites to simple computer editing; from VHS distribution to the internet; from streaming video to instant YouTube uploading, video has come a long way! When Videomaker magazine first hit the newstands in 1986, video cameras were just beginning to make a foothold in consumers homes. Our first few issues were full of stories about those darn Format Wars Beta vs. VHS, remember that concern? In fact Beta versus VHS was so prevalent at the time that we devoted full issues to each format, along with VHS-C and 8mm.",
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            "note": "<p>really good historical account of social change media...with many critical writings along the way republished</p>\n<p>&nbsp;</p>",
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